042 If you want to make money, you have to be a platform (ask for votes)
In the conference room, Zhong Yue and several department heads got together for a meeting.
"HAS APPLE'S APP STORE BEEN APPROVED?" ZHONG YUE WAS THE FIRST TO ASK ZHANG BIN. After the closed beta begins, it means that the game will also be launched soon.
"It's still under review, and it may take another week." ”
Zhong Yue nodded, he was not worried about the IOS platform. Compared with the chaos of the Android platform, the IOS platform is very formal and the most generous one, and all sales are taken 30%.
He asked again, "Have the evaluation results of several platforms on Android come out?"
"It's all out, the penguin's evaluation result is B+, the Seven Tigers are A-, the nineteenth is A, and the CU is B+. Zhang Bin didn't look at the information, and directly reported the evaluation results of several major platforms.
Zhong Yue said, "Limited to funds, we can only focus on one platform. Who do you think we should focus on working with?"
Zhou Can said, "Yijiu, they are most optimistic about our game, and they should be willing to use resources to promote it." ”
Zhang Bin said, "I think it's better to go to Penguin, after all, it is the most powerful platform." ”
"I'm also inclined towards penguins. ”
"Penguins and Seven Tigers. ”
Listening to their statement, Zhong Yue made a decision, "Then decide on the penguin, Duan Yu, and leave the matter of dealing with the penguin to you." ”
Duan Yu nodded and said that there was no problem.
Mobile game developers have three ways to cooperate with channel providers, one is to only go online, and the channel will never push you, and the second is intermodal transportation, that is, you and the channel party push together. The third type is the independent generation, where you hand over the game to the channel operation.
There are three different ways of cooperation, and the division is also different. The first only charges a basic channel fee, and the rest is all yours, but there is no channel to help you promote, how many people can find your game?
Therefore, the games to make money are all intermodal and independent. Most of the shares of intermodal transportation are five or five cents, but what really comes to you is basically only thirty percent, because it is necessary to deduct channel fees and taxes and then divide them.
The division of the sole generation is the most pitiful, basically eighty-two or even ninety-one, and you can only take two or one percent. However, the channel will spend more resources to help you push, so that the distribution may be higher than that of intermodal transportation. Therefore, even if it is such a pit, there are still countless small developers rushing to sign it.
Zhong Yue naturally will not consider the sole generation, and can only accept intermodal transportation.
However, when he thought of the game he worked so hard to make, seventy percent of the income fell into the pockets of channel providers, and he felt very lost.
"In the future, I must develop my own channels. The thought swirled in his mind, and in his mind, he had a vague plan.
Once the matter was discussed, the meeting ended. Everyone else left, only Duan Yu was still sitting in a chair.
"I have a new idea for the promotion of the game. He said to Zhong Yue.
Zhong Yue became a little interested, "What do you think?"
"Ask the celebrity to endorse. ”
Duan Yu's proposal is not unusual, and nowadays, it is not new for mobile games to ask celebrities to endorse. Judging by the effect, it's not bad.
It's just that Zhong Yue hesitated, not that he was reluctant to pay endorsement fees, but that he was a little tight on funds now. Since opening this company, plus the previous advertising budget of three million, he has smashed in seven million. Now I don't have much money on hand.
The ten mobile phone stores he opened have been open for half a year now, and in the first two months, they made a net profit of 1.1 million and 1.2 million.
At the beginning of the third month, the reputation may have spread, after all, the ten branches felt more powerful, and more people went to buy mobile phones, and the profit of the month exceeded 1.5 million. And it has been improving month by month, and by last month, it exceeded two million.
In just half a year, he earned almost 10 million, twice as much as he expected. At first, he thought it would take at least a year to earn that amount.
He still has about 2 million dollars at his disposal, plus a propaganda budget of 3 million. I want to ask a well-known celebrity to endorse, but I'm afraid it's not enough. After all, mobile games aren't a very high-priced thing, so don't expect them to lower their price.
As soon as Duan Yu saw his expression, he knew what he was worried about, and said, "Actually, I have calculated everything, as long as the endorsement fee is compressed within 1.5 million, it will not have much impact on the entire publicity plan." ”
Zhong Yue looked at him suspiciously, "What kind of star can you invite for 1.5 million?" If it is a well-known star, it is better to hire a model, which is economical and affordable.
"You forgot, Zhou Ming still owes you a favor. She's pretty popular now, we can try to make an offer, and if we find it, even if it doesn't work, we have nothing to lose. Duan Yu suggested.
"This ......" Zhong Yue originally wanted to reject this proposal, but when the words came to his lips, he changed his mind again, "Then you go and get in touch." ”
After having his approval, Duan Yu was about to stand up and leave.
"Wait. Zhong Yue stopped him and asked an irrelevant question, "What do you think your own mobile phone is missing?"
"What's missing?" Duan Yu thought for a moment, but didn't come up with anything.
Zhong Yue said, "Then to put it another way, what do you think you are not satisfied with the function of your mobile phone?"
Duan Yu didn't think much about this problem, so he said, "There are too many built-in software, it always occupies memory, and you can't delete it." Jailbreaking is too much trouble. The battery is unused and dies quickly...... That's about it. ”
Zhong Yue took these to heart and said, "Okay, you go out first." ”
After Duan Yu left, he began to ponder. Just now he decided to make a channel for himself, not just to think about it. However, there are so many software app stores nowadays, and how to stand out from the competition is a big problem.
He had a flash of inspiration just now, and he had already thought of an idea. After listening to Duan Yu's words, he also had some bottom in his heart.
He decided to make an app first and try it out. With this kind of mobile phone software, he didn't have any difficulty in doing it, and it only took two days to complete it.
The main function of this APP is to bypass the system permissions and directly close the software running in the background of the phone. First, it frees up memory space, and second, it can also save power.
After the APP is made, it is published in several large APP app stores for people to download and use. After throwing it on, he didn't pay much attention to it, and now the most important thing is the launch of the mobile game.
This app is just an experiment for him, and whether it will succeed is still unknown. Anyway, after a while, he will update and add more features.
On the day he released the APP, he received a reply from Zhou Ming, and she agreed to endorse "The Legend of Nas Heroes".
PS: Ask for recommendation votes.