"So fast?" Hong Fa said with a look of surprise. Pen ~ fun ~ pavilion www.biquge.info

Although he was looking forward to Ye Qiu really being able to help him solve this problem, he never thought that it was only a few minutes before Ye Qiu actually thought of it.

You know, this is not an advertising word, but a TV commercial. For a moment, Hong Fa was a little deflated, what good ideas could he come up with in such a short time?

This is a TV commercial, and besides, it took more than a month for the TV station to come up with a creative idea that could be passed, and Ye Qiu could come up with it in just a few minutes? Isn't that too wicked? Or is it too child's play?

The reason why Ye Qiu was able to think of it so quickly was because in his previous life, when he wrote a novel, it involved the content of creative advertising, so he deliberately went to find a lot of information, and one of them happened to be an advertisement about traffic safety.

It was a public service advertisement for car seat belts in the UK, and there were a lot of public service advertisements for car seat belts, but it was also an advertisement for car seat belts, and other advertisements may be more about working roads, cars, etc., after all, these places are where seat belts come in.

But this advertisement broke through the convention and chose a scene that has nothing to do with car seat belts, that is, in a warm home!

What's even more creative is that the whole ad doesn't even use a car as a prop.

"The ad I came up with was handled in slow motion throughout, first in a warm home, the husband, holding a steering wheel, here simulates the picture of driving, wife and daughter, sitting on the sofa, simulating sitting in a car, the whole home is like a car, the husband is driving, the wife and daughter are sitting in the car......"

"Then, a simulated car accident occurred, and the faces of the three people, the expressions were close-up, and at this time, the expressions that should have appeared were fear, but without any hesitation, the wife and daughter immediately rushed to the husband (father), turned their hands into seat belts, and protected their families......"

"Advertising words: Please wear your seatbelt when driving, your family is your seatbelt, at least you should fasten your seatbelt for your family!"

Hong Fa, who was originally a little disappointed because Ye Qiu's time to come up with an idea was too short, after listening to Ye Qiu's short description, his eyes suddenly widened, and he shouted urgently: "Wait a minute, wait a minute!" I'll go get pen and paper! ”

Soon, Hong Fa brought a pen and paper, and then Ye Qiu described it, he wrote, and Ye Qiu also drew a general scene diagram with a pen and paper, and noted the key points of the scene and so on.

Hong Fa looked at it over and over again as if he had found a treasure, and finally carefully put away the paper with the advertising idea written on it!

"Brother Ye, genius! After listening to your advertising idea, I realized that advertising can still be played like this. ”

"Wonderful, really wonderful! Compared with your creativity, the advertisements handed over by the station are simply scum, this is the creative advertising, the car accident, but there is no blood, some are just full of warmth, if such an advertisement can't be passed, then there is no advertising can pass. Brother, you've helped me a lot! Hong Fa said excitedly.

"Brother Hong thinks it's okay." Ye Qiu said with a smile.

Can it not be exciting? This advertisement, even after a few years in the previous life, is often used as an example, car accidents often happen suddenly, we can't prevent car accidents from happening, but with seat belts, when a car accident happens, it can reduce the damage caused to yourself and your family, and having a happy family is always an eternal theme in modern life.

The advertisement cleverly mimics the whole process of the car accident, but there is no bloody scene at all, instead of a warm scene of family hugging. When the car accident happened, the overturned chips were like the scene of broken car glass, and the mother and daughter turned into safety belts to protect their families. The whole advertisement does not seem to mention the seat belt on the surface, but the silent picture and rich body language more vividly interpret the importance of the seat belt to the life of the family, which is more shocking.

"Brother, if you have something to do in the future, as long as you can do it, buddy will never say anything." Before leaving, Hong Fa patted Ye Qiu's shoulder again and said.

Although Ye Qiu's advertisement did not get a penny of benefits, I believe that after the advertisement was broadcast, that signature was a publicity that could not be bought with money, and moreover, it also took a favor from Hong Fa, and this favor is always useful.

As for whether the ad can be approved? Ye Qiu believes that as long as the reviewers are not blind, they believe that they will definitely be able to see the benefits of this advertisement.

Sure enough, only a day later, Hong Fa called excitedly and told Ye Qiu that the review had been passed, and the above was extremely satisfied with this idea, and even said that such an advertisement is called a creative advertisement, and as for the signing at the end of the advertisement, it was also directly approved.

On the other hand, Li Mubai also called Ye Qiu to buy money for advertising, and Li Mubai's shot was also generous, and he directly called Ye Qiu for 100,000 yuan according to the word 10,000 gold.

He also made a special call to say that he hoped to continue to cooperate next time.

……

Ye Ziyang is a DJ at Huaxia Music Radio, hosting a new music program "New Singing on the Internet", which is still a plan submitted by Ye Ziyang himself.

Because the current radio music programs are all cookie-cutter pop music new song recommendations, new song lists, song orders, etc., it can be said that there is nothing new, Ye Ziyang's planning of this program, as the name suggests, is to find new songs from the Internet, more interesting songs, and recommend them to listeners.

In fact, it is also a kind of new song recommendation program, but the difference is that the songs recommended by Ye Ziyang's program will not be traditional pop songs, but Internet songs!

Although there are not many netizens in China, there are already many music websites, and among these music websites, there are websites that make original music!

Because of the low threshold, it has also attracted a lot of "Internet singers", although so far, no Internet singer has been particularly successful, but there are many good songs sung by Internet singers.

And that's what Ye Ziyang is aiming for!

Ye Ziyang is naturally very attentive to his first independent hosting program, and the focus of the "New Internet Singing" program is on the new song!

So before Ye Ziyang, he soaked in the Internet almost every day, he searched almost all the music websites, although he also found a few relatively good and new songs, but there were still no songs that could make his eyes shine.

didn't find a satisfactory song, so Ye Ziyang closed several music websites and opened the music lover forum he often went to.