"I started my Internet business in '95, and before this startup, my main job was as an English teacher. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoAt that time, I was in my early thirties, and my teaching work should have been quite good, and I had won the honorary title of Top Ten Outstanding Young Teachers in Hangzhou. So looking back today, if I had studied not English in college, but management or other literature and history, I might not have gotten the opportunity to go abroad so early, let alone come into contact with the American Internet industry at that time, and maybe I would have been a teacher in my life. But I'm lucky that my major, my specialty, happens to bring me opportunities. In fact, 95 years ago, I already had an entrepreneurial experience, when I was a teacher and set up a translation agency, and the core element of entrepreneurship, or the most original driving force, originated from my major. And it is precisely because of this entrepreneurial experience that after I came back from the United States in early 95, I had the idea of doing the Internet. Because I thought at the time, the Internet would definitely change the world. Now everyone has seen that the Internet is already changing our lives, and with the development of industry and technology, this trend of change will become stronger and stronger in the future. ”

Boss Ma talked about his entrepreneurial journey, and a little bit of emotion went in, which meant a little off-track.

An Jing quickly interrupted.

Boss Ma smiled again and turned the topic back: "Then the impact of returning to the university major itself on my entrepreneurship is of course very, very big." In addition to giving me the opportunity to expand my horizons, in fact, it has also played an almost decisive role in many key nodes. I started to do China Yellow Pages in 95, and then I gained a little popularity in the industry and made some achievements, and my company was invited by the Ministry of Foreign Trade and Economic Cooperation to help them make some web pages. At that time, there was a certain possibility, and the fact that the core members of our team had solid foreign language skills was also a reason for the favor of the Ministry of Foreign Trade and Economic Cooperation. The work experience of working in the Ministry of Foreign Trade and Economic Cooperation is very precious for me personally and for my team. It was during that time that I learned how to look at the world from a macro perspective, and I jumped out of the bottom of the well, no longer being a frog at the bottom of the well. Then in 98, I made up my mind to do China's e-commerce, because I clearly knew that the Chinese market, China's e-commerce, contains great potential.

When I first started doing e-commerce, in order to seek investment, I ran dozens of investment companies large and small across the country at that time, but they were not taken seriously, and some investment companies even thought that I was a liar, saying that I was a liar. I had no choice but to go abroad to find funds. Luckily, that's when my expertise came in handy. At the end of 1999, I went out on my own and brought a life-saving fund to Ali, who was short of funds at the time. Now you can imagine that if I didn't speak English, I would have to bring at least one interpreter with me when I went abroad. However, before 2000, the kind of translation with the level of on-site direct translation in our country was usually very expensive, and you might be charged two or three thousand per day on a daily basis. So I can speak English, and my professional specialty has really saved a lot of money for starting a business. So just now the host asked me whether the college major helped me a lot to start my business, and my answer was that it was a big help, and it must have helped a lot. From 1991 to 1999, I started three businesses, and all of them came in handy with my college major. I would like to thank myself for persevering in getting into the university. ”

Boss Ma leaned on Ma Qianyan, and there was applause at the scene.

An Jing said with a smile: "I used to know a little bit about Mr. Ma's entrepreneurial experience, but today I heard you say it yourself, and it feels very exciting." I think your professional expertise is definitely not only about English, but also about lecturing and telling stories. ”

Boss Ma said with a smile: "There should be no storytelling major in domestic universities, and storytelling is not a professional specialty, it should be talented. Just like our Mr. Qin, I think Xiao Qin's talent in this area must be good, he can attract investment, and he will make girls happy, and his mouth must be sharp. ”

"Uncle Ma is one-sided when he says this, I really rely on my lips to get investment, but to make girls happy, it definitely depends on appearance, and the key is to be handsome. Qin Fengtian said shamelessly.

The audience chuckled.

Then the director immediately gave Qin Feng and Su Tang a big close-up, and An Jing followed up and asked Su Tang, "Miss Su, is this the case?"

Su Tang grabbed Qin Feng's hand, looked at his eyes, called an abusive dog, and said with a slight red face: "I didn't think before, it seems to be getting more and more handsome recently." ”

"I'm grass, I don't look at it!" In the Ou Doctor's bedroom, Lin Shoutan held his head in his hands, and the other group of single dogs on the side were all crying wolf.

At the live broadcast scene, An Jing stopped the topic at the right time and said with a smile: "Regarding the relationship between the two, let's not talk about it for a few days, let's leave it to our colleagues in the entertainment version to dig deeper." So Mr. Qin, since Mr. Ma has talked about you, let's talk about your ...... Let's learn about it. As we all know, you're only a freshman this year, and your accumulated knowledge in terms of college majors is still very limited. And you are not like Mr. Ma, who has a very rich life experience and work experience before starting a business. It can be said that you want to have experience without experience, you have to have experience without experience, you have to have education without education, and you are completely poor and white. Under these conditions, what did you rely on to start from scratch? Do you think that your current college major will help you in your current job, or do you think there are other qualities in you that are more important?"

"Teacher An, how many questions do you have?" Qin Feng said with a smile, "I don't know where to start with so many questions at once." ”

"No, no, I'm going to interrupt. Boss Ma interjected, "I think Xiao Qin's professional knowledge level is not that he has not accumulated enough, but that he is too advanced than he has accumulated." I've read the three papers he wrote, the ones that were very popular on the Internet a while ago, to be honest, I'm at his age, don't say write it, you just show it to me, and I don't necessarily understand the meaning of it. In the past few years, I have been exposed to a lot of things, and when I look at these things written by Xiao Qin, I feel that it is really powerful, like the essence of the Internet channel, this statement really makes me feel empowered. Now there are people in China who can study the theory of the Internet industry to this depth, and it is a young person like Xiao Qin, I really sincerely admire it. And I've always been curious, Xiao Qin, where did you learn all these things?"

This question is a bit sensitive, especially at present, the smoke of the "Qin San" online scolding war has not completely dissipated.

Qin Feng didn't expect Boss Ma to come so suddenly, so he could only reply stubbornly: "If I say that I am self-taught, there will definitely be people who will not believe it." But that's just the way it is. Everyone's ability and way of understanding things is different. Some people are accustomed to straight-line thinking, seeing what is what they see, and their way of thinking is more sensory and more concrete. When I understand a new thing, I prefer to use abstract, generalized, and theoretical ways of thinking, because when I was a child, I always felt that when I was a child, I always felt that I was particularly literate and leveled when I said something that everyone understood as if everyone didn't understand it. Later, when I came into contact with the Internet, my first intuitive reaction was to look at the text, isn't the Internet just an interconnected network? Later, when I saw Uncle Ma's Taobao, this feeling was even stronger. Out of a certain curiosity, I have also seen some people's analysis of the Taobao model on the Internet, these analyses are probably the nutrients of my initial theory about the Internet industry, and then later, before the college entrance examination, I spent a lot of effort to learn the basic philosophical theories, combined with many aspects, I gradually have a set of my own theoretical summary experience. So don't think that I didn't go to college, I just didn't study hard. In fact, reading books and attending classes is only a part of learning, as long as a person has the heart to study, there are classes everywhere in life. My theoretical understanding has been carefully observed in my day-to-day work, refined and summarized from repeated abstract thinking, and has also been trained little by little in the boring process of mastering basic theories. Whether it's studying on my own, attending classes at school, working, or communicating with people in the industry, these are all ways for me to learn. And I scored 584 points in the college entrance examination this year, and my score passed the first line, so my cultural foundation is actually much more solid than many people think. In addition, I would like to thank Professor Jiang Wen here. It was Professor Jiang who led me to the edge of the academic circle, and my three papers had half of Professor Jiang's military merit medals. Originally, I hoped that Professor Jiang would sign the name of the first author, but Professor Jiang didn't care about the name outside his body, and today I would like to take the opportunity of this live broadcast to say thank you again, thank Teacher Jiang for his academic support, and I will also make a statement, I will study hard in the future, and I will never embarrass Professor Jiang. ”

In a mansion in Dongou City, Jiang Wen sat at the computer desk, stroked his goatee, and smiled happily.

And An Jing, who was sitting opposite Qin Feng, was so big that he lost his rhythm by Qin Feng's big call.

"Mr. Qin's eloquence is on par with Mr. Ma, I really doubt whether today's 90 minutes is enough. An Jing smiled and pulled back, and asked, "So Mr. Qin, do you think that the university major you are studying now will be of great help to your current work?" Do you think the most important quality and ability of an entrepreneur lies in his professional quality?"

"Professional quality ......" Qin Feng said for a long time, his thoughts were opened, and he couldn't stop talking, and after thinking about it for a while, he immediately replied, "Let me tell you this first, in our Dongou City, many enterprises that have done a lot now, and the founders' educational qualifications are not high. Some bosses even only have elementary school or junior high school Chinese. From this point of view, Uncle Ma just said that professional quality has helped him a lot, but I think this may be the chance of the storm, because it is obvious that in the early days of the tide of going to sea to do business in the 80s, the ability and quality that entrepreneurs need most are not professional level. Now you can go to Dongou City to find a boss for an interview, and maybe eight out of ten people will tell you that the important thing in doing business is to be honest, or to bear hardships and stand hard work. ”

In the capital, Xu Guoqing couldn't help nodding.

Qin Feng continued to talk eloquently: "Of course, I believe that if a person can start a business on the premise of having a good higher education, the probability of his success in starting a business is theoretically higher than that of other entrepreneurs with a lower level of education." Especially when the society develops to this day, the level of knowledge is definitely more and more important for entrepreneurs. That's one of the reasons why I chose to go back to school after dropping out of school. For me personally, I think the knowledge I have learned in college is definitely helpful, but this kind of help may not have much positive effect on the business, but may indirectly bring me some opportunities, or provide me with some new ideas to solve problems, as well as a new perspective to observe and understand this society. So whether or not going to college helped me in my work, I think it was at least meaningful. I once read a sentence to the effect that in this life, there is rarely a complete, free, four-year period that can be used to accumulate knowledge, cultivate one's self-cultivation, think about life, and change one's mind. I think that after four years, I will definitely be more mature and wise than I was two years ago, and the significance of going to college for me is not to provide me with the capital to start a business, but to make me a more pure, noble, and detached from low-level interests. ”

After saying this, An Jing paused for a few seconds.

Like Qin Feng, who has the ability to talk for a long time but doesn't seem to answer, An Jing also knelt.

couldn't answer, and the cold scene was cold for a long time.

An Jing heard the director's hurried prompt in the headphones, and then hurriedly continued: "So you mean, you think that the professional expertise of the university has little impact on entrepreneurship, is that so?"

Qin Feng replied without thinking about it: "I didn't say that the professional expertise of the university has little impact on entrepreneurship. I just think that at this stage, the impact on me personally is not so obvious. As for whether it will have an impact in the future, we have to be patient. ”

"Not a drop of water leaks...... In Building 4 of the Dongou City Administrative Center, Di Xiaodi sat alone in the office, looking at the screen and sighing, and at the same time secretly admired Hou Juyi's eyes like a torch, and he was able to dig out such a talent as Qin Feng from the vast sea of people.

An Jing asked again: "Then what do you think is the most important quality and ability for entrepreneurs?"

Qin Feng took a bottle of mineral water, took a sip, moistened his throat, and then continued: "Entrepreneurship is a very complex process, different industries, different entrepreneurial scales, different entrepreneurial directions, and completely different requirements for an entrepreneur. For example, I started out selling skewers at a roadside stall, which was a business. Now I have been invested, to do Weibo, to do Kuliu, to do this large-scale emerging technology industry, this is also entrepreneurship. The same is entrepreneurship, selling skewers and doing IT, can you put it together? It's completely two concepts, right? So what qualities and abilities do entrepreneurs need, I really want to talk about this topic in detail, I think it may not be able to explain it all in one day, and it is impossible to explain it all. ”

"Then you can give one or two examples and briefly explain your understanding. Boss Ma rested for a long time, couldn't help but jump out as a guest host, and said with a smile, "I'm still curious about how you understand entrepreneurship, I don't know if it's the same as my understanding." ”

Qin Feng joked: "Do you have to debate on the spot if it's different?"

Boss Ma said: "It is necessary." ”

Qin Feng shook his head lightly and smiled bitterly, "Then I'll briefly state my understanding." I think the most important qualities of an entrepreneur, especially a self-made entrepreneur like me, are two things. First, courage, and second, tenacity. ”

After speaking, he glanced at Boss Ma.

Boss Ma was stunned and said: "Isn't it over? Why don't you expand it and analyze it? I found that I like to listen to you very much, you have the potential to do talk shows! If you don't say it, then it will be my turn, if it is my turn, I will ask you where you learned these things, you will not have a good life in the next half a month." You should still be planning to do the entertainment festival on Weibo.com, right?"

The audience burst into laughter.

"Uncle Ma, you're too ruthless. Qin Feng shook his head and said, "Then I'll say a few more words." Let's talk about courage first, I think as an entrepreneur, the first step to starting a business is not how much you know about the industry, but how well you can grasp the opportunity. In fact, when a lot of new industries first came out, everyone didn't know what was going on, but there were always people who could see that this thing could make money, and as for how to make money, everyone didn't know, so if you didn't go in and have a look, how could you know? So the first step in starting a business is that you have to have the courage to enter the market. But this courage does not mean stupid and bold, and entering the market is not equal to blind movement and rash progress. Although you don't know how to do it, you have to at least have an idea, have your own market strategy, have your own initial goals and long-term goals, and then build a team, explore the market, and seek cooperation. So there are many smart people in this world, but entrepreneurs are a minority. The reason is very simple, everyone knows that this thing will make money in the future, but they just don't dare to start, they don't even dare to start, how can they talk about starting a business? Or they are stupid and bold, they don't do market research, they don't have specific goals, and they want to make quick money and hot money in a hurry, then this is not called entrepreneurship, this is called speculation, entrepreneurship is to enter the market, and speculation is to get into the oil pot. Dare to jump in the oil pot, who will die if you don't die?"

The audience chuckled again.

"Investment is risky, and you need to be cautious when entering the market. I don't know how many years this sentence has been hanging on the wall of the securities trading market, but do the uncles and aunts who went in to buy stocks really understand the meaning of this sentence? Not necessarily?" Qin Feng continued, "If we understand entrepreneurship as a kind of stock speculation, some people start a business as an investment, and some people start a business is actually gambling. Courage and courage must have both courage and insight. Five or six years ago, investors across the country knew that the Internet industry would bring new business opportunities, and there were many people entering the market, but now five or six years later, only Ali is the only one in the store. Why? It's because I'm the founder of Ali who not only has the courage but also the knowledge. The world trend is mighty, and in the face of opportunities, only those who can remain calm and dare to start can succeed. History does not wait for anyone to watch, you stand and watch for a while, and the opportunity to make history is lost forever. So I really admire Uncle Ma, Uncle Ma, you are my role model. ”

Boss Ma smiled and nodded, and accepted all of Qin Feng's sycophants.

The audience was all serious.

I've seen bragging, but blowing things like "entrepreneurship" to the height of "world trend and mighty", Qin Feng is the first person they have seen in their lives.

Qin Feng took another sip of water, and continued: "In addition to courage, I think the second most important thing for entrepreneurs is resilience. As I said earlier, five or six years ago, there were many companies that invested in the Internet, and there were not a few who invested in e-commerce, but why did only Taobao stay? I think this is the resilience of entrepreneurs. Some people have courage, but they can't endure hardship, which includes not only material embarrassment, financial pressure, but also mental torture. Because I can't see the future. It's like a group of people driving a ship with limited supplies, knowing that the other side of the ocean is a new land full of gold, but the ocean is so big, the journey is difficult, and the ship may capsize at any time, what is the use of your courage? You must be able to endure it, and the people on your ship must find a way to survive first, so that it is useful to reach the other shore. Therefore, many people start a business, in fact, they die on the way, and some people are really killed by the wind and waves, which is force majeure, and they die without complaining, but the other part of the people actually give up by themselves. A true entrepreneur should have the mentality of never giving up. Today your ship has a force 20 gale, the ship is broken, the water is leaking, the fresh water on board is gone, there is only enough food to eat for another three days, and the crew is reduced by two-thirds, but so what? You have to be confident that in 24 hours, the rest of you will be able to reach the New World. If, after 24 hours, you still don't see the New World, it doesn't matter, you still have at least 2 days' worth of food and a third of the crew, you have to believe that maybe in another half an hour, a large fleet will pass by, and their captain will come to your aid. And if, after half an hour, you are waiting for pirates, and they dismantle your ship, and kill your men, and rob you of what little food you have, leaving you with only a plank, but so what? Even if there is only one plank, no water, no food, no crew, as long as you still have breath, you have to be convinced that you can float through it by the current. And what if you are saved halfway? The road to entrepreneurship is so cruel, today is cruel, tomorrow will be even more cruel, but the day after tomorrow may be very beautiful, many people die at the dawn before the sun rises the day after tomorrow, is it really because they are blown down by a 30-level wind? No! They give up on their own! They are crushed by the pressure and frightened by the difficulties!"

In a small building in the second ring of the capital, Zheng Yuehu heard this, slammed the table and stood up.

His daughter-in-law should have something big going on, so she hurriedly ran forward and asked, "What's wrong?"

Zheng Yuehu looked constipated, gritted his teeth and said, "Damn, did Lao Tzu withdraw too early......

His daughter-in-law glanced at the screen and listened to Qin Feng continue: "The courage and resilience of entrepreneurs complement each other and are indispensable. The reason why I think these two qualities are the most important is because I think courage and resilience are innate, and if you have it, you can't have it. Other such as professional quality, self-discipline, learning ability, cognitive ability, these can all be obtained through acquired training, professional knowledge and can be accumulated, learning ability will slowly become stronger with the improvement of your basic quality and experience, self-discipline can be repeatedly corrected, and some beliefs can even be obtained through brainwashing. So these acquired things are not necessary. Innate qualities are the most important qualities. Because innate qualities are equivalent to instincts, what other quality in this world is more powerful and important than instinct?"

Qin Feng asked.

The audience was silent.

Just like a university teacher, if you tell the whole chapter in one go, even if you are a god, you have to take time to digest it.

An Jing looked at Qin Feng stupidly for two seconds, then turned his head and asked Boss Ma, "Mr. Ma, do you agree with Mr. Qin's opinion?"

Boss Ma replied: "I empathize with his sentence that today is cruel, tomorrow is cruel, and the day after tomorrow is beautiful." Speak my mind as an entrepreneur......"

"So do you think Qin is always an excellent entrepreneur?" An Jing asked.

Boss Ma smiled: "If even he is not excellent, how much talent is there in our world?"

Qin Feng waved his hands and pretended to be modest and said, "Uncle Ma, I am no longer a pure entrepreneur, my main job now is to work for others." ”

Unexpectedly, Boss Ma also sighed and said, "How can I not be ......?"