July 9th. Pen fun and pavilion www.biquge.info

Nine o'clock in the evening.

In ten minutes, the first episode of "The Voice of China" will premiere on Blueberry TV.

In the exquisitely decorated apartment with a strong personal style, Sister Yu leaned lazily on the sofa with a glass of red wine.

The LCD TV opposite is on, and it has long been replaced by Blueberry Channel, waiting for the broadcast of "The Voice".

This is a variety show where she insisted on buying the broadcast rights under great pressure last year. Moe people attach great importance to this project, and it took more than a year to make full preparations, and only started recording in June this year.

The briefing and promulgation of the broadcast restriction order of the State Administration of Radio, Film and Television have provided fertile soil for variety shows. Various types are blooming, or original or buying copyrights from abroad, and the price will naturally rise.

In this year's environment, the price of "The Voice" is more cost-effective, which relieves the pressure on her. However, the success of a show ultimately depends on the ratings, and everything else is false.

With high ratings, TV stations have the confidence to raise advertising prices per second, without worrying about no advertising sponsors.

The increase in advertising revenue of TV stations is only tangible benefits, and there are immeasurable intangible benefits - the brand value of TV stations, the influence of the platform and their own compulsion.

The so-called one white covers a hundred ugliness.

In the market economy, as long as the ratings are high, TV stations don't care whether the price of the program is too high.

But if the ratings are dismal, no matter how cheap the price of the program is, the ambitious David TV will not be satisfied.

Ratings...... Probably can, right?

Seeing that the broadcast time was approaching minute by minute, Sister Yu took a sip of red wine, tasted it in her mouth, and her thoughts drifted to the first issue of "The Voice".

"The Voice" is a recorded broadcast, and several episodes have been recorded, and then broadcast while recording, she has watched the first issue of "The Voice", and watched it three times.

Last year, she won the broadcast rights of "The Voice" against public opinion, not only out of ...... for cute people Or is it the trust of Mai Xiaoyu, in that case she will be too irresponsible for her work.

As early as when she got the project plan of the cute person and saw the several important highlights listed in it, she realized the novelty and advantages of this show.

Considering the enduring popularity of "If You Are Honest, Do Not Disturb" cooperated by Meng Ren and Litchi Satellite TV, as well as the phenomenal sensation of "Running Man", as well as Mai Xiaoyu's performance with the group throughout the filming of "Running Man", she felt that she could take a gamble.

Maizi, Wheat, Xiaoyuer and Ah Zheng, each of them has their own areas that they are extremely good at;

“…… In this year's "The Voice of China", the most popular protégés of the four mentors will embark on the journey of XXX music dreams, and we also welcome you to participate in the SMS and Weibo interactive ...... of "The Voice of China"

On TV, a familiar opening sentence like a machine gun pulled Sister Yu back to reality.

The Voice has begun.

The host of the show is a well-known supporter of Blueberry Satellite TV, who is called a slippery one, not only fast, but also does not make mistakes, and there are few in the country with this skill.

In a limited time, interspersed with lines to quickly introduce the title sponsor and sponsors, briefly introduce the program rules, and solemnly introduce the four mentors......

The rules of the program are quite simple, and they were promoted through various publicity channels before the broadcast, even if you haven't paid attention to the publicity of "The Voice", you can understand it when you hear the host's introduction for the first time.

When "The Voice" was promoted, it was named a "large-scale inspirational professional music review show", and to put it bluntly, it was still a music talent show.

It's just that this music talent show is a little different from other shows.

Just like now, with the host's sentence "The world premiere starts now", the chairs of the four mentors, Zhang Yuanqi, Cui Ke, Haring and Diao Yi, turned around, and changed from facing the stage to facing away from the stage.

"Won't you lose sight of the players?"

"It's not a beauty pageant, so it doesn't matter if you can't see it. ”

"The contestants impress their mentors with their singing, which feels fairer!"

"The program team played 6. I've had enough of watching music talent shows, but I just glanced at it when I changed the channel, and now I want to see how many contestants can make the mentor turn around. ”

"Originally, I thought the mentor lineup was too frustrating and uninterested, not to mention the other three, I hadn't heard of what Diao Yi was called at all, but now I think it's a bit interesting. ”

……

Novelty is the biggest selling point of the first phase of "The Voice".

Different from all previous music talent shows, it is not a form of direct confrontation between the judges and the contestants, but a blind audition based on the singers of the contestants - the blind selection of mentors!

There are no judges in "The Voice", only mentors, mentors who recruit students.

Students who want to become mentors must first impress each other with their own voices and make them turn around for themselves.

This is just the first novel highlight of The Voice.

As the first cadet appeared, the second point lit up.

The camera cuts, the picture changes, a big boy in his early twenties with an ordinary appearance, accompanied by his parents, walks down the tree-lined path.

At the same time, the boy's voice sounded on the TV: "My name is Bai Yuhan, and I am 21 years old......

From the very beginning, the program team sent special personnel to recruit contestants from all over the country, and often a contestant had to go through layers of selection before he had the opportunity to participate in the recording of the program.

When recording the show, it is not simply a studio recording, but also filming the exterior scenes of the contestants and their families locally. Including the contestants walking into the recording hall accompanied by their families, walking into the studio, the encouragement of their families, and the hard work of the contestants.

The content of the contestants' self-introduction is similar to that of other talent shows, but after these costly, time-consuming, and energy-consuming pictures are presented to the audience, they will invisibly give the audience a sense of grounding.

Close to the people!

"I have a dream to be able to stand on the big stage and sing to my parents. My parents were laid off early, so the family conditions were not very good, and they raised me really hard, I must fight for my parents and my hometown......"

With this self-description, Bai Yuhan pushed open the door to the studio and stepped onto the stage step by step.

"It's a bit of a miserable sale. ”

"Looking at his clothes, it is estimated that the family conditions are indeed not very good. ”

"It doesn't matter if he sells miserably or not, will this show soon be advertised as inspirational, and it can be regarded as promoting positive energy. If the province becomes popular, it will fall to the level of "Supergirl". ”

"I don't care if it's hot or not, I just want to know if he can make the mentor turn around. ”

……

On TV, Bai Yuhan sang his best song with his heart, and the picture kept switching.

Sometimes it switches to the break room, where his family is also watching the show, and is very urgent and anxious shouting: "Turn, turn, turn ......"

Sometimes it is cut to four gurus, and the four gurus behave differently with the beat.

Some were considering, some were hesitating, and some pressed the huge red button in front of them.

Bang!

There is a mentor to turn around!