Chapter Eighty-Eight: Auction Ideas (Happy Mid-Autumn Festival)
With the release of the new issue of "Jiangnan Entertainment Weekly", the name of Ye Qiudianjin's hand has spread far and wide. Pen @ fun @ pavilion wWw. biqUgE。 info
Although Ye Qiu's successful cases can be said to be relatively small cases, they are enough to be amazing.
Especially Ye Qiu's advertising ideas, each of them is very interesting, making people feel like they are reading a story, and what is even more rare is that this is actually a real event.
And don't underestimate Ye Qiu's small ideas, such as Ye Qiu's first advertising idea, "The Last Three Days" and "One Dollar Store", these two seemingly inconspicuous small ideas, but they are precisely the most down-to-earth ideas, and after half a year, they have already been imitated by countless businesses.
There are many cities in which similar imitators have appeared in pedestrian streets and commercial streets.
After many people saw the report of "Jiangnan Entertainment Weekly", they suddenly realized that these were actually from this person named Ye Qiu.
Often a seemingly trivial thing can play a great role, such as the public welfare micro-film "Transaction", but all of a sudden, Wang Dong, the deputy director of Mango TV, has gained great benefits, because this micro-film was made by him to make an exception for it to be broadcast on Mango TV.
You must know that in the past, advertisements were generally calculated in seconds, but this public welfare micro-film is more than six minutes long, but it has brought a good reputation to Mango TV.
Let Mango TV, which was not very conspicuous among many TV stations, stand out at once and be remembered by many people, which is enough to surprise and surprise Wang Dong.
Naturally, the initiator of this public welfare micro-film, Ye Qiu, was also inspired by Wang.
Especially after the report of "Jiangnan Entertainment Weekly", the name of Ye Qiu's gold hand spread far and wide, but it made Wang Dong think in his heart.
As I said before, the talent show of Tomato TV's "Super Singing" became popular, which made many TV stations red, and many TVs have begun to plan to launch the same talent show next year, especially among the known TV stations with such plans, there is CCTV's literary channel.
Mango TV is no exception, and the preparations have already begun, for example, this time to cooperate with Lin Ruoxi, in fact, it is not really free, Lin Ruoxi has agreed to serve as a judge in the singer talent show of Mango TV next year.
In fact, Tomato TV is not the only TV station that does the singer talent show, but so far, only Tomato TV has been a big success. But even if it fails, it is only relative to the success of Tomato TV.
The unexpected influence of this public welfare micro-film has increased Wang Dong's prestige within the TV station a lot.
Taking advantage of this shareholder trend, Wang Dong took the opportunity to take the lead in the talent show next year, but how to stand out among the many talent shows has become a headache for Wang Dong.
One is the star lineup, this, Wang Dong is not worried, Wang Dong's headache is how to do publicity, of course he will not take it for granted that publicity can be done as long as it is money, if it is so simple, then why did other TV stations also not spend less money, but the result is not so ideal?
At this time, Ye Qiu's name appeared in Wang Dong's mind, especially after the success of the "Transaction" public welfare micro-film, Wang Dong realized this more deeply.
In fact, public service advertisements have not been shot less every year, but they have never had such a sensational impact as this one.
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Before the Spring Festival, there was a wave of charity and public welfare across the country, first a public welfare micro-film, and then the stars sang "Love Dedication", and then, more celebrities and artists also joined the ranks of charity and public welfare, and a wave of donations and charity was set off all over the country, and at this time, Ye Qiu received an invitation to a charity auction.
Ye Qiu was not surprised by the charity auction, but this time it was a charity donation auction with the theme of "Love Ignites Hope, Auction Conveys Truth" jointly organized by Mango TV and Ruoxi Charity Foundation.
Among the invited guests, there are not only big-name stars in the entertainment industry, but also many record companies, the CEOs of film and television companies are also invited, and there are many manufacturers who have cooperative relations with Mango TV, etc., obviously Mango TV has made a lot of efforts this time.
The auction was held at the Xiangzhou Hotel in Xiangzhou City, Xiangnan Province, where Mango TV is located.
This charity auction, Mango TV paid great attention to it, and the lineup of invited guests was extremely luxurious.
Originally, such a huge auction, although Ye Qiu said that he had become famous recently, compared to those big stars, it was not enough to see at all.
Therefore, Ye Qiu went to make soy sauce, and it was not his turn to donate any auction items, Ye Qiu naturally would not be naïve to think that such auction items were really free donations, in fact, even if it was charitable, but the unspoken rules still existed.
Generally, the auction items are invited by the organizer, and the guests will donate, and it stands to reason that it is not Ye Qiu's turn to donate the lots.
It's just that he didn't expect that Lin Ruoxi suddenly called and asked Ye Qiu to prepare an auction item, which surprised him a little.
Like the auction items donated by celebrities, they are all commemorative things, but these are all based on their fame, and naturally someone will auction them.
Ye Qiu actually didn't say that there was nothing to donate, he could donate something like the manuscript of "Impulsive Punishment", but in this regard, other people at the auction had already made similar donations, such as Li Zhanshan.
In the end, it was Li Zhanshan who jokingly said that Ye Qiu is now most famous for advertising creativity, so he simply donated an idea to auction.
Li Zhanshan was just joking, but Ye Qiu was serious, thinking that Li Zhanshan's proposal was really good, and Ye Qiu was not worried about not being able to shoot it, it was a big deal, you could ask Lin Ruoxi or Song Haochun to help shoot it.
In fact, this is also because although Ye Qiu's reputation is now, it is not so prominent, so he thinks that if no one shoots it, he will ask Song Haochun to take it.
Xiangzhou Hotel at night, the lights are brilliant and the stars are brilliant.
As a human being in two lifetimes, Ye Qiu is the first time to participate in such a high-end auction.
Fortunately at first, Ye Qiu came with Li Zhanshan, but soon Ye Qiu was left alone.
Because, the friends Ye Qiu knows, no matter how to say it, are a bit famous, and naturally many people are looking for them, or other stars, or some manufacturers, so Ye Qiu became bored again.
In fact, whether it is a charity dinner or a charity auction, it is actually a social meeting.