As soon as Ye Qiu's words fell, there was another forest of arms in the audience. Pen, fun, pavilion www. biquge。 info

A classmate was asked by name.

"Mr. Ye, there are many hot modern TV series now, as soon as they are released, in the world mall, there will be clothes such as the same style of the star immediately, this should also be a kind of advertising placement, so is there a similar invisible advertising placement method? Can you give a few examples? ”

"The so-called celebrity fashion clothing mentioned by this classmate, in fact, strictly speaking, cannot be regarded as advertising placement, unless it is pointed out in the plot, or it is shown that this is a certain brand of clothing, otherwise, who will the film and television producer charge for this advertising fee?"

"In fact, this can be regarded as a kind of film and television peripherals, for example, for example, there are some special props in a certain TV series, such as love concentric locks, then this love concentric lock, the same is the peripheral products of this film and television work, but in this aspect of marketing, we are still relatively few in China that can really operate well, because it is difficult for you to define the copyright of this kind of thing, so anyone can take it out and sell it."

"For investors in film and television works, it is difficult to collect advertising fees from these things."

Next, many students raised such and such questions, and Ye Qiu answered them one by one, but so far, there have been no questions that embarrassed Ye Qiu.

At this time, Jiang Jian began to ask questions.

"Mr. Ye, you said that in your opinion, any film and television work can theoretically be implanted with advertising, but as far as I know, with the issuance of the advertising ban, film and television works with the background of modern and modern times may be able to find a way to implant advertising, but costume dramas have encountered a cold reception, because, we all know, modern dramas, because the background is close to reality, so it is much easier to implant advertisements than costume dramas."

"Some time ago, when an old friend chatted with me, he complained to me greatly, saying that now costume dramas are unable to implant advertisements, and there is an advertising ban, so since the ban was issued, costume dramas have been disliked by film and television investors, so what do you think about this situation?"

Jiang Jian's question really made Ye Qiu stunned for a moment, he really hadn't thought too much about this aspect before this.

However, there was still an advertising ban in the previous life, but those costume dramas are not the same as the one that is popular, and I haven't heard of costume dramas that are not welcomed.

"That's a good question." Ye Qiu groaned and said.

"When it comes to this issue, we must first start with the respective advantages and disadvantages of costume dramas and modern dramas."

"We all know that the big customers of product placement advertising are often some products such as makeup brands, food, cars, etc., and subject to the relationship of the era, costume dramas have always been regarded as a forbidden area for product placement."

"Modern dramas, because the background is close to the social era we live in, there are a lot of choices, but costume dramas are not good, take cars as an example, you can't use carriages as cars in costume dramas, right?"

"In terms of product placement, let's talk about it later, let's first talk about the advantages of costume dramas compared with modern dramas, now is the Internet era, the Internet era, the one to mention here is "intellectual property" English: Intellectual property, referred to as IP! ”

"Compared with modern dramas, the advantages of costume dramas are also obvious, such as martial arts dramas, in the development of IP, they have unique advantages in adapting online games."

"In contrast, modern dramas lack the advantage of this aspect."

"Take "Dragon Babu" as an example, the card game "Dragon Kill" has been adapted, and the online game of the same name "Dragon Babu" is also under development, it can be said that in this regard, martial arts dramas have advantages over modern dramas."

"But not all costume dramas are suitable for this operation."

"Compared with modern dramas, costume dramas do have great disadvantages in terms of product placement, but it doesn't mean that they can't be placed in advertising."

"In fact, when it comes to the earliest product placement advertisements in our film and television works in China, costume dramas are ahead of modern dramas." Ye Qiu said with a smile.

As soon as Ye Qiu's words fell, the students in the audience showed a look of confusion.

Some of the teachers who came to audit were similarly puzzled.

Product placement, costume dramas ahead of modern dramas? How can it be?

Costume dramas have always been regarded as a forbidden area for product placement, okay? How could product placement appear earlier than modern dramas?

"When it comes to Hangzhou West Lake, everyone should know it, right?" Ye Qiu said with a smile.

"So, why is West Lake so famous? Who will tell me, when you think of West Lake, what is the first thing that comes to mind? Ye Qiu asked with a smile again.

"This classmate, you can tell me." Ye Qiu clicked on the name of a classmate.

"When you think of West Lake, you will naturally think of "The Legend of the White Snake", think of the White Lady and Xu Xian, and think of the Leifeng Pagoda of West Lake."

"So, who can say that West Lake didn't have advertisements implanted in "The Legend of the White Snake"?" Ye Qiu spread his hands and said.

"Forehead ......"

"Well, I think I can say that."

"Yes, if there was no "The Legend of the White Snake", West Lake would not be so famous."

"Therefore, costume dramas are definitely not a forbidden area for product placement."

"On the contrary, costume dramas are more suitable for product placement advertisements of some brands than modern dramas, such as some brands with history."

"For example, there is a drama called "Manchu and Han Quanxi", there are many delicacies in it, for those who claim to be a dish in the imperial banquet of "Manchu and Han Quanxi", such as Beijing roast duck, can the producer of "Manchu and Han Quanxi" charge them for product placement?"

"For another example, there is a "Qing Medicine King", which tells the story of Tong Ren Tang with a complete story, is this overall product placement advertising better? When people watch the drama, they can't help but know the background and story of the birth of Tongrentang's company. ”

"Of course, costume dramas do have their limitations, but there are always more ways than difficulties, for example, taking the matter of applying a mask as an example, it is very common to apply a mask in modern dramas, but in ancient dramas, there were scenes of applying masks, and advertising placement can also be achieved, although the plot is a bit far-fetched, but it is also a good dramatic effect."

"In the same way, there are some things that are not only modern in modern times, and their origins may have existed in ancient times, so can they also be used for product placement? For example, medicines, ejiao, cosmetics, facial masks, trauma medicines, white medicines, etc. ”

"There are also the most common restaurants, in fact, the same advertisements that can be implanted without affecting the plot."

"It is conceivable that product placement advertising will definitely be an indispensable part of film and television works in the future, so how to implant product placement advertising is up to the benevolent and the wise, and theoretically, there is no film and television work that cannot be implanted with advertising."