Ye Qiu, a person who has come over, naturally knows that the next will be an era of capital favoring creativity, especially the Internet industry, which will usher in a terrifying outbreak, and the future will be the Internet era. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

But let Ye Qiu talk about it, let him really do it, but it is not what he is good at, he knows where his biggest advantage is, that is, his vision, he can see the future, but a good idea does not necessarily mean that it will be successful, which is indispensable in capital operation and execution, and Ye Qiu obviously does not have these two aspects at present.

Ye Qiu is very interested in the Internet, but he is very good at theory, but he is not good at execution at all, and he has no interest in helping others, but he still smiled and said: "Forget it, let me talk about it, it's okay to come up with ideas, if I really let me implement it myself, then I am really a layman!" ”

"What we need is your creativity, your vision, I sincerely invite you, I hope you will think about it again!" Wen Baiqian said seriously.

"I will!" Ye Qiu was noncommittal.

Wen Baiqian also knew that Ye Qiu had declined, and although he felt a little pity in his heart, he didn't say anything more.

"Then let's talk about advertising, now because of the price of computers, so most of the Internet users are some middle class, such as corporate white-collar workers, etc., they are the backbone of the Internet users in this era, so in addition to online advertising, we are also offline such as office buildings, shopping malls and other high-end places to put a batch of advertising, but the effect is not as good as expected!"

"This time I went back to Jiangnan University, I made an appointment with An Xin, and I just mentioned this matter, and An Xin recommended you to me!" Wen Bai explained with a light smile.

"But it just so happened that when we were talking about you, we heard you singing, well, that song is good, it must have deceived a lot of girls, right?" Wen Baiqian said and quipped.

Ye Qiu scratched his head a little embarrassed. Quickly changed the topic and said: "Then let's talk about advertising, I think your advertising strategy should be no problem, indeed, at present, because of the high value of computer equipment, therefore, the people who can buy it, the middle and upper class people occupy the majority, so the goal should be no problem, then the problem should be in the print advertising creativity." ”

Speaking of business, Wen Baiqian restrained his smile and said seriously: "Yes, we have analyzed, the problem should indeed be in the advertising creativity, but the specific problem is not found." ”

"In terms of print advertising design, I'm not good at it, but in my opinion, whether it's print advertising or online advertising, first of all, advertising words are a very critical part, and I have a little experience in this aspect, so what do you use in advertising words?" Ye Qiu asked!

Hearing Ye Qiu's words, Wen Baiqian nodded, but she was a little disappointed in her heart, but she still said: "Of course we know this, advertising words are indeed very important for print advertising, but before that, for the advertising words, we also deliberately did an advertising slogan collection competition, and we selected one after thousands of choices, and this advertising slogan is also our brand statement 'Yiwang: Your new world online!'" I don't think there's anything wrong with that, right? ”

This advertising slogan can stand out from the many solicited advertising words, naturally because this advertising slogan is enough to meet the concept of the company's portal to promote, but is this advertising slogan okay? Big problem!

Ye Qiu couldn't help but shake his head and said: "If it is used as a portal website brand declaration, or a promotion word for corporate culture, then this sentence, your new world on the Internet, is indeed good, but if it is placed on a print advertisement, then it will be a big problem. ”

"What?" Wen Baiqian didn't expect that the advertising slogan he had always thought was very good was actually said by Ye Qiu to be problematic.

"If you take this advertising slogan as the goal of your enterprise development, the declaration of the portal website will not be a problem at all, and even if it becomes the first in China in the future, this advertising slogan is enough."

"However, the purpose of your offline advertising is to promote the popularity of your website, and everyone will shout the slogan, but in fact, they ignore the most critical point, that is, your print ads are placed there, and many people can see them when they look up or pass by, but they only let people see, but they can't make people curious, and if they don't have a sense of curiosity, even if they know, they may not go to your website!"

"So, I don't know if there is a problem in other aspects, but at least, this advertising slogan, put on a print advertisement, is indeed problematic." Ye Qiu analyzed.

Wen Baiqian was stunned, An Xin was thoughtful, but Ye Xia looked at her brother with admiration, while the other two Gao Erli and He Ximi were confused.

"For example, for example, this menu, the above dish, stewed pig's trotters with kelp, people will know what it is at a glance, and naturally there will be no special feeling, just like your website, there are many portals, and there are many more famous than your website, so why choose your website?"

"But if you had a different name, 'Through Your Hair My Hand,' would you be curious? What exactly is the dish? ”

"Through your hair, my hand?" Wen Baiqian was stunned, An Xin was stunned, and the other people were naturally no exception.

"Flutter!" Suddenly, An Xin reacted first, and immediately laughed, and the others also reacted quickly, and they couldn't help laughing.

"My hands? My hand? …… Hahaha! ”

"If it were you and you saw such a dish name for the first time, would you be curious? Will you try to order this dish and see what it is? Ye Qiu asked again.

Several people nodded in unison.

"And the promotion purpose of your website is the same, that is, to make people curious, so that when people go online, they will enter your website because of curiosity, as for how to retain netizens, it is not a problem with this advertisement." Ye Qiu said again.

"And, one more thing, like I said the name of the dish, it's funny, isn't it? Will the people you have met, after eating, mention it to people when they go back to talk to them? Obviously, many people will, when they mention this, they will naturally talk about this hotel, so this is also an invisible advertising impact! The same is true for advertising on your website. Without waiting for Wen Baiqian to speak, Ye Qiu continued.

In fact, what Ye Qiu said was not uncommon in later generations, which was already a rotten street, but in this era, such a concept is still relatively rare.