After the broadcast of CCTV's first episode of "Is It Real", because supermarket shopping has become an indispensable habit in people's lives, and food safety has always been the most concerned issue for the public.

Washing food with laundry detergent made many viewers a little confused, followed by the anger of departure.

Especially those viewers who have always believed that the fresh food of the people's supermarket chain is the safest and most hygienic, they are even more angry.

There was also an uproar on the Internet.

"The world is as black as a crow, but I didn't expect it to be so black, the people's supermarket chain that focuses on food safety is the most serious and the worst one. ”

"It can be seen from the matter of fresh food hygiene standards that the people's supermarket chain is a company without any bottom line, and laundry detergent is used to wash food, so can it be eaten? We usually use dish soap to worry about residual harmful substances, not to mention laundry detergent, which is really hateful. ”

"The hygiene is so poor, the sale is more expensive than others, and what do you say is because it is a product of a well-known food cleaning company, but the result is particularly, anyway, I will never go to their supermarket to shop again, disgusting!"

......

The people's supermarket chain is a listed company, and after the broadcast of "Is It Real", it set off a wave of condemnation on the Internet, which was manifested in the stock market, and it was also immediate.

The people's supermarket chain directly fell to the limit the next day, and it was down as soon as the market opened for several days.

Regarding this matter, many netizens also criticized the people's supermarket chain, and at the same time questioned the inspection system of ZC Food Cleaning Products Company.

For this reason, ZC suddenly came to a raid and quickly announced the results, out of 18 branches, only 2 used ZC cleaning products.

And the other homes are not used at all.

For this reason, ZC first made a difficulty, terminated the cooperation with the people's supermarket chain, and sued the people's supermarket chain for this matter, the reason for the lawsuit was that the behavior of the people's supermarket chain damaged the reputation of ZC Food Cleaning Products Company, so that ZC Food Cleaning Products Company suffered a huge reputation loss.

This is tantamount to adding insult to injury to the people's supermarket chain.

Although the response of its public relations department was not unpleasant, hiring trolls to spread the inside story of various other supermarkets everywhere on the Internet, in an attempt to disrupt the public and achieve the goal of not holding the public accountable, but the result was very ineffective.

The most unacceptable thing for the public is actually the deception of the people's supermarket chain, which is obviously very bad, but it is advertised as the best.

Although the people's supermarket chain finally threw out a vice president as a scapegoat, it still could not be accepted by the public.

The establishment of a brand requires long-term maintenance, but the decline of a brand only takes a few days.

And this matter, the people's supermarket chain must not admit it, otherwise, the consequences will be more serious.

The most intuitive manifestation is that the fresh food department of the people's supermarket chain is almost crowded, and the customer flow is also very declining.

Although the people's supermarket chain will not close down for this, it is inevitable that it will break its muscles and bones.

The so-called layman looks at the excitement, and the insider looks at the doorway, in the eyes of the outside public, this is just a manifestation of self-destruction if you do too much injustice.

Whether it is the previous Mimi and Blockbuster live broadcasts or the people's supermarket chains, they are all self-inflicted and cannot live, so even if many conspiracy theorists on the Internet say that this is Ye Qiu's counterattack and revenge against the rumors created by He Run before, not too many people believe it.

Because Mimi and Blockbuster Live do have violations, and the people's supermarket chain, if it is not dead, "Is It Real" cannot be created out of nothing.

So in the end, most people blame the other person for their own wrongdoing.

But insiders can see at a glance that this is Ye Qiu's counterattack, or this is Ye Qiu's example of killing chickens and monkeys.

It's just that many people were a little shocked, and they found out that Ye Qiu, who had always behaved very gentlely, actually had such a domineering side, and at the same time, the energy he controlled was also a little terrifying.

However, this is only the tip of the iceberg of Ye Qiu's energy, and it is really not deliberately targeted, after all, the other party itself is very problematic.

Many giants couldn't help but go back and call the gentlemen in the family back, and told them a thousand times, don't offend Ye Qiu if you offend anyone, that's not on the same level as them at all.

"Look at the situation of the Mingjue Group at this time, that Ye Qiu is not a generous person at all, but he is still eager to repay him, so give me some restraint, don't offend anyone who offends him. ”

However, just when He Hongjue and the others thought that the matter was about to end here, the Mingjue Group lost billions of Chinese dollars, and it was enough, right?

It's just that I didn't expect that the matter is not over yet.

The real estate developers of Huaguo, the original accumulation is a bloody road, and Mingjue Group is no exception.

It's just that after Mingjue grows stronger, the black history of the past has long been whitewashed.

However, if people do not know that they can do nothing unless they do it, no matter how thoroughly they are whitewashed, some of the most direct evidence in the real estate industry cannot be washed away.

Suddenly, overnight, a large number of black histories about the Mingjue Group appeared on the Internet, with pictures and truths, and many people came forward to say it.

Suddenly, real estate, the pillar industry of Mingjue Group, also encountered a reputation crisis.

If the first two followed the trend, then this time it was Ye Qiu who showed the outside world what it means to be crushed by public opinion.

Yes, no matter how many trolls the Mingjue Group uses, it is often followed by more counterattackers.

The direction of public opinion has always been in the hands of Ye Qiu, and in the Internet era, public opinion is often in the hands of those channel platforms.

It's just that, many times, this is a double-edged sword, and it is rarely used blatantly.

But this time is different, on the one hand, the other party has its own problems, and on the other hand, it is private to private, so it is not so sensitive.

In fact, to put it bluntly, the public is used to watching news on these platforms, so how did these news come about? How did they appear in front of the public?

Nowadays, big data is basically used, thousands of people and thousands of faces, targeted promotion of news, but there are tens of thousands of news every day, even 100,000 or 200,000, although the public has the freedom to choose which news to watch, but in fact, the platform side can control what news you want to see.

Just like this time, the headlines are the negative news of Mingjue Group, it is difficult to see it, and the popularity of this kind of news only needs a little guidance to become hot news.

And this is an obvious message that Ye Qiu told the outside world, that is, he was unwilling to do this before, not that he couldn't do it, so before you want to do something, it's best to weigh yourself first, or wipe your ass clean first, otherwise, public opinion can't crush you.