Chapter 540: The Market in China

"It's not impossible to expand, but I want you to change places, for example, in Wuhai?"

Lin Quan listened to him, and then said to him with a smile!

Lincoln is French, and if he works in Niger, it is quite acceptable for him, after all, it is not too far from his home, and Europeans attach great importance to family, if he wants to go to China, he is afraid that it is not so easy to accept!

So when Lin Quan was discussing with him, he used a tentative tone.

"Wuhai, boss, what do you mean?"

Lincoln was slightly stunned, Wuhai he had heard that it was the boss's new farm in China, which was also located in the desert, but he had never been to this place, so he didn't know much about it, and anyone would be a little repulsed by a place he didn't understand, especially when he felt very comfortable working in France and Niger now, of course he didn't want to change it!

"Well, my future focus is on the domestic market, you know, the Chinese market is very big, this is a market with huge economic potential, with the development of the economy, the consumption power of this market is bound to increase significantly, and this is very attractive to us, global companies have noticed this market, are desperately trying to enter this market, I think the same as them!"

After a pause, after he digested it a little, Lin Quan continued: " And we have a home advantage in China, as long as the personnel and capital can keep up, we will have more advantages than European and American enterprises, especially French enterprises, because we are local enterprises, this will have a halo, so my attention has already been shifted, the site on the Wuhai side is very large, and the transportation is better than the Niger River, there are railways, waterways, and air transportation, and the car transportation on land is also very good, which is very helpful for the transportation and sales of our products!"

One of the most difficult aspects of the production from Niger is the transportation problem!

Because Niger is a landlocked country, unless it is transported by air, otherwise if you want to ship out, you need to go to the port of other countries by land to load, which requires a lot of procedures and a lot of delay, and even if it is boarding, it takes time to transport it!

Because although shipping is cheap and convenient, the speed of shipping is not fast, or even the slowest!

It takes about two months to go to China by sea, and at least fifteen days to Europe!

It takes a long time to transport and it is expensive!

If he could, of course Lin Quan didn't want to use such a troublesome transportation method!

Therefore, whether Lincoln proposed to expand the winery in France or Wuhai, Lin Quan would basically agree, but if he proposed to expand the winery in Niger, it would be a little unacceptable!

"The geographical location of Wuhai is also very suitable for opening a winery, there is plenty of sunshine and not much precipitation, so the sugar content of the grapes will be relatively high, and the moisture will be relatively small, so the output can not only make wine, but also very suitable for making raisins, have you ever eaten raisins?"

Lin Quan suddenly asked!

Lincoln paused for a moment, not thinking how he could ask this question, "Well, I've eaten!"

The yield of grapes is still very good, so there are often leftovers of raisins that cannot be eaten, so many people will leave some grapes to make raisins while making wine!

However, the production of raisins requires a certain environment, first of all, the temperature should be high, the ventilation conditions should be good, the rainfall should be less, and the air humidity should be low, otherwise the raisins will not be made, but will be broken!

Bacteria like a warm and humid environment, such as the fresh-keeping layer of the refrigerator at home, if the refrigerator does not have a sterilization function, then there are a lot of bacteria in this layer, the food can not be left in the fresh-keeping layer for too long, often it may be broken in less than two days, and this layer needs to be cleaned or disinfected frequently!

Grapes are high in sugar and have high nutritional value for bacteria!

So if the environmental conditions are right, then bacteria and microorganisms will grow in abundance, and the grapes will spoil and decompose, and the raisins will be difficult to complete!

"The conditions over there in Wuhai are very suitable, you can make raisins, this thing is very marketable in China, if it is made, it should be very easy to sell!"

Lin Quan liked to eat raisins when he was a child, sweet, chewy, and easy to carry, so it will feel very comfortable and convenient to eat, compared with popular snacks such as melon seeds, raisins do not need to be peeled, and there is no need to worry about teeth being worn out, so it is a very delicious and convenient food!

When he was in Niger before, Lin Quan also tried to make raisins, and it was done, but it didn't sell well, the domestic red wine market has a big gap, but the gap in the raisin market is not very large, this thing may not be easy to sell if it is transported back, and the cost is also very high, it is not cost-effective, so after exporting a small part to Europe and China, the farm stopped this business.

Lin Quan mentioned this matter, which made Lincoln's side even more silent, and he began to realize that the boss's decision was difficult to change, and he only had two choices, at the risk of angering the boss, he refused the boss, or promised the boss, and went to a foreign country to start an adventure with trepidation!

"How about it, what do you think? If you go to Wuhai, I think it is more suitable for you, I can't say that there is no chance at all in the European market, I can only say that the opportunity is very small, Brilliance mentioned to me before that you asked him, because he himself had done it in Oriana's Château Latour, so he knew the solid position of the five major wineries in the European market, so he felt that it was difficult for our wines to stand out in Europe!"

Europe is a place where the powerful are fighting, the five major wineries, as well as various second-class wineries, as well as France, Italy and other wine powers, if you want to open a way out in it, it is really too difficult!

It's different in China, where the market is huge, red wine is not very popular now, and there is still a huge room for growth, while other foreign wineries ship their products to China, the shipping cost itself is very expensive, plus import duties and value-added tax, their prices will be very high!

According to the standards of high-income European countries, their prices are already very high locally, and in China, where the income is lower than that of developed European countries, the prices are naturally too high, so the five major wineries are destined to become the dominant players in the Chinese market!