When the name Lingyu Technology is mentioned, most players who love mobile games will reflexively associate those masterpieces with unique designs and outstanding gameplay. For example, my name is ATM, Fish Shooter, Multita Epic or something.

In the Lingyu Science and Technology Building in Wanghai City, Ling Zhongtian, who had a gloomy face, was sitting at his desk, looking at the information on the table speechlessly. Qian Haiming, the manager in charge of the mobile game development project, was sweating profusely and bowing his head, waiting for the boss's lecture.

After a long time, Ling Zhongtian finally spoke.

"In a month, the ACU of the Epic of Dota has dropped by 10%, and the KPI has plummeted by 17%, this is the hen you told me that will lay golden eggs? And that my name is ATM, what did your project department do last month?" his voice trembled a little because of anger.

ACU refers to the average number of concurrent online users, and KPIs refer to key performance indicators, one is related to the vitality of the game, and the other is related to the profitability of the game. However, the report in front of him at the moment shows that the two most profitable mobile game projects in the company are declining sharply.

TMD last month was fine!

With a snap, Ling Zhongtian slapped the document in his hand on the table, and his lungs were about to explode.

Qian Haiming, who was scolded, was also full of grievances, and he couldn't be blamed for this.

Swallowing and spitting, he organized the language in his head and explained to the boss in a low voice, "Mr. Ling, we really can't be blamed for this. ”

Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip, gradually calming down the anger in his chest.

"Is New Era right?"

"Hmm. Qian Haiming secretly breathed a sigh of relief for the boss's understanding, but his mood couldn't get better.

The company's two games did make money, and Dota Epic once set a proud result of 200 million monthly turnover. Although there is a lot of water in this achievement, it will not deviate too far.

But here's the problem, Dota Epic has been in operation for more than a year, but there is no innovation in the gameplay. Different from PC games, mobile games are shortcoming in terms of real-time interaction capabilities, which is destined to be difficult to enhance user stickiness through social circles. Arguably. If a mobile game player doesn't want to play, what will make him feel distressed may only be the equipment and diamonds in the account, and there is no friend who can't be put down in the game.

After last year's popularity, the number of active users of Dota Epic has been gradually declining. But Qian Haiming is still a little capable. With the project team, he planned a lot of exquisite activities, which made the KPI barely optimistic.

As a result, who would have thought that a mobile game with rave reviews would come out and cut a large piece of the cake from the market in one fell swoop.

Looking at the report on the table, Ling Zhongtian fell into deep thought.

As the CEO of a company. Naturally, he didn't know anything about that mobile game.

The massive amount of game content makes players not feel bored by repetitive operations.

The real-time interaction ability comparable to that of PC games makes players really feel like they are playing an online game, rather than a stand-alone game with just a friend list.

And TMD doesn't even consume much traffic?

Ling Zhongtian was so jealous that he wanted to burst into foul language, or rather, he had already exploded in his heart.

The above three points are almost the bottleneck of today's mobile game development. In order to slice the big cake of the mobile game market, all major mobile game developers are racking their brains to think of ways to overcome the above three bottlenecks as much as possible.

There is too much content in the game? Users are too lazy to read a few G's. The game requirements are too high, and the user is playing non-stop and hot. I deleted it if I was unhappy. You may be happy if you can't move the data, but the user will definitely be angry, and the game will naturally not survive.

How to use a streamlined program to include more game content, and most users' mobile phones can run without consuming too much data, this has always been a problem in the industry.

Fortunately, a piece of software was born that freed up the inspiration of many programmers.

That's Future Man 1.0.

By simplifying the algorithm, the performance of the phone is increased by three times, and the energy consumption is reduced by two times. This will undoubtedly allow them to pick up the ideas that they had previously chopped back.

Ling Zhongtian is also a very far-sighted person, and when he saw that the installed capacity of Future Man 1.0 hit a new high in a row, he immediately gave instructions to Qian Haiming. Mobilize talents from various project departments to develop a "large-scale mobile game" with high configuration requirements.

The idea is undoubtedly insane.

For now, there is no mobile game in the industry that can reach the level of the so-called "large-scale mobile game", although almost every manufacturer is boasting that it is. Boldly draw a large amount of technical resources. Entering a completely unknown market is undoubtedly a gamble.

The reason why he made such a decision is that he has vaguely foreseen the development pattern of the mobile game industry in the future.

With the advent of the Future Man 1.0 software, a number of mobile games with exquisite graphics and rich game content will emerge in the future to fill the gap in the current market in this regard. And the living space of terminal games. will be further squeezed, and the cake of mobile games will get bigger and bigger. And what he needs to think about is just how to seize the opportunity and eat more on this cake.

However, before his ambition could be realized, he was struck on the head.

The ambition of Future Man 1.0 is not small.

Before he could stand on his heels, he quickly launched a mobile game developed and operated independently, and entered the mobile game market with great fanfare.

"New Era"?

At the beginning, Ling Zhongtian didn't take it seriously, and he promoted the "open game world", "sandbox game map", and "the strongest degree of freedom in history" about Future People Technology

Who wouldn't brag about it? Which mobile game didn't brag about itself before it was launched? Not to mention that the players didn't believe it, and the people in charge of marketing didn't believe it themselves.

But as soon as the game was launched, Ling Zhongtian's face turned green instantly.

He has seen a lot of braggarts, and the ones that have blown and filled up the cowhide are the first time he has seen them.

The quality of the game against the sky, the reputation of conscience, and the support of the future 1.0 user base base, this "New Era" that came out of nowhere has once again become the focus of heated media discussions with a posture that is not inferior to that of Future Man 1.0. Futureman Technology is once again in the headlines.

There is no doubt that "New Era" has seized the opportunity and taken the lead in entering this market that he is optimistic about.

"What about the results of your development?" Ling Zhongtian did not reprimand Qian Haiming again, but asked in a deep voice about the "masterpiece" that was under development.

When Qian Haiming heard this, his expression was indescribably bitter.

"It's basically been developed and it's in the testing phase now. But compared to "New Era"

As a project manager, no one knows better what his project department has made.

If the quality is similar, he can still find a way to put gold on his project, so that the boss can understand that they have really worked hard and made certain achievements. But after he played "New Era" for a few hours himself

Well, he continued to play for a few more hours, which was really fun, and he couldn't help but recharge his money to expand a warehouse.

Already lost.

"It's okay, just give full play to your abilities and creativity, and put some effort into the operation. Ling Zhongtian rubbed his temples and said tiredly.

"Yes, Mr. Ling. Qian Haiming nodded and quickly left the office.

With his elbows propped up on the table, Ling Zhongtian looked at the report on the table and fell into deep thought.

He is 50 years old, and even though his body is still quite strong, his sideburns have been dyed a little gray. After so many years of entrepreneurship, starting from a studio of only 10 square meters, step by step Lingyu Technology, which originally had only a few people, has developed into the No.1 position in mobile game development companies, it is the first time he has encountered such a thorny problem.

What really made him feel tricky was not the "New Era" itself, which was so strong that it was against the sky, but the chain reaction it bringed.

The cake of mobile games is very big, unimaginably big, and even if the appetite of future people is good, it is impossible to eat all this cake. In most users' phones, it is impossible to play only one game. Even if it loses the market of "large-scale mobile games", Lingyu Technology still occupies a lot of market share.

However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on users' consumption habits. The decline in profitability of Lingyu Technology during this period has already reflected this problem.

It's like if you have a well-made game on your phone, would you still top up a "mini-game" of Tetris?

In the past, the industry was divided by the crowd, and everyone had games that they could get their hands on, and no game could reach the level of "dominating the rivers and lakes".

Now, however, the game seems to have emerged.

Like a banner, New Era quickly unified players who were already tired of the large number of cookie-cutter fast food mobile games, completely subverting the notion that mobile games should be "monotonous" and "poor real-time interaction".

With the birth of such a mobile game, it should not only be Ling Yu Technology who began to have a bad time, but Ling Zhongtian's fingers lightly tapped on the table, thinking.

Perhaps, it's time to give this "rookie" a little color?

Thinking like this, Ling Zhongtian's eyes flashed with fierceness, picked up the mobile phone on the table, and called his old rival.

"Hey, Mr. Wang. Haha, how's it going?"

"Okay, I won't greet you, everyone's life hasn't been easy lately. Don't you think we should do something about it?"

The trolls smeared, funded the development of plug-ins, mined the loopholes of "New Era", and hired hackers to attack the server

There is much more they can do to protect their vested interests.

Just be careful not to get caught.

Ling Zhongtian hung up the phone, a sneer rising at the corner of his mouth.

He still doesn't believe it, no matter how powerful your technology is, how many hands can you parry? )