In the early days, Magic Tower was a very small computer special effects company, but after accepting a few more rounds of financing, it became an instant hit after making the "Galaxy" series of sci-fi movies. Pen ~ fun ~ pavilion www.biquge.info

Today, Magic Tower has become one of the world's top film special effects companies.

In terms of the film market, although North America is still the world's largest film market, the box office growth rate has begun to slow down in recent years, and even began to show a short-term reverse growth.

On the other hand, although the overall volume of China's film market is not as good as that of North America, its growth rate is extremely terrifying, and it has now become the second largest box office after North America.

The most important thing is that China has a large population and rapid economic development, and the film market is getting bigger and bigger.

In particular, Huaguo's special environment has caused it, and before this, Huaguo did not have a decent film special effects company.

It can be said that in the past few years, almost more than 80% of the so-called large-scale special effects in Huaguo have been completed by foreign film special effects companies, even if their prices are much higher than those of Huaguo's special effects companies, but Huaguo's film companies are still flocking to them.

Film special effects companies, the same big fish eat small fish, small fish eat shrimp, top special effects companies like Magic Tower and Light Magic, there are top special effects companies of film giants behind them, and under the continuous annexation and expansion, it is becoming more and more difficult for those slightly smaller film special effects companies to survive.

There are many movie special effects companies in North America every year, but every year there are also many movie special effects companies that go bankrupt.

At a time when the volume of the film market in North America is stagnant, there is no doubt that the rise of the Chinese film market has become a new profit growth point for these special effects companies.

Even top special effects companies like Magic Tower and Light Magic, many times, although they attach importance to the Chinese market, they have obvious disdain and discrimination.

Often North American special effects film orders, they use to develop new technologies, try new technologies, and give the latest, most advanced technology, and even a lot of film orders, which are not profitable, but they are still willing to eat.

However, for them, Huaguo's movies are often like ATMs, and there are generally two ways, one is to outsource to some small special effects companies at a lower price, and the other is to produce them themselves, but they use relatively simple technology.

And even so, they still offer extremely high prices, so for them, Huaguo's film companies can be called stupid and have a lot of money.

But this does not mean that they do not attach importance to the Chinese market, on the contrary, as the Chinese film market is getting larger and growing faster, they are also paying more and more attention to the Chinese film market, but the competition in the past is only between their special effects companies, which is still a tacit understanding.

For cold stone special effects, in the past, it could only be the company they outsourced, but now it has changed and snatched the biggest piece of cake from Chinese films.

Others see the big deal of "Transformers", but what they see is a crisis!

"Guys, what do you think of Transformers and the cold stone special effects this time?" Hades, the executive president of the Magic Tower, said with a grim face.

"Smith, you're in charge of the Asia region, let's talk about it first. Hades looked at Smith Chen, president of the Magic Tower Company.

Smith Chen, a Chinese-American born Chen Shi, is the Asia-regional executive director of Magic Tower.

"Ladies and gentlemen, Transformers and the special effects of cold stones will be an extremely serious challenge for our business in China. ”

"Some people may disdain it, thinking that the Chinese people spent 300 million US dollars to shoot "Transformers", which is impossible to succeed, but in fact it is the opposite!"

"This is an investigation report of the "Transformers" series of toys after the press conference of the "Transformers" live-action movie for the "Transformers", and the investigation report shows that after the "Transformers" announced that it would spend $300 million to make a live-action movie, the sales of the "Transformers" series of toys in North America increased by 30% in just a few days!"

"The Transformers cartoon has also increased its ratings by more than 20 percent on many TV stations in North America! What does this mean? It shows that the influence of Transformers is growing, and I think that's why Hasbro Toys decided to invest in the live-action movie of Transformers, because they can see most intuitively from the sales of how much the live-action movie will bring to the toys. ”

"And that's not the key, it's the special effects!"

"It can be said that the investment of "Transformers" is 300 million US dollars, and whether it can recover the cost is not the key, the key is that the special effects of "Transformers" made by Huaguo Hanshi will have a great impact on us, especially the Chinese market. ”

"For a long time, whether it is our magic tower or light and magic, in the eyes of audiences all over the world, and even people in film companies, we are all leading in technology, and even more so for Huaguo. ”

"Although Huaguo's film and television companies have always had big productions, the first choice is our magic tower and light magic, but in fact, they have long complained about our differential attitude and higher prices than in North America. ”

"Previously, they had no other choice, and the special effects created by our magic tower team could bring a certain amount of publicity, but once "Transformers" was really produced by the cold stone special effects, then our original advantage would no longer exist. ”

"In particular, the cold stone special effects are still a local special effects company in China, and in terms of price, they must have an advantage over us, and secondly, once "Transformers" is successful, then the cold stone special effects will also give people the impression that the technology of the cold stone special effects is not bad at all. ”

"So, we have to change our strategy, because if we still treat Huaguo's film companies differently as we did before, and only treat them as stupid people with a lot of money, then we will lose Huaguo, a market with huge potential. ”

"So, your suggestion?" Hades asked, frowning.

"My suggestion is that from now on, we must pay attention to communication and exchanges with those big film and television companies in China, and at the same time, we must lower the charging standards, at least in line with North America, otherwise, do you really think they are stupid and have a lot of money?" Mr. Smith Chan said.

"Why can't we find a way to stop Transformers from working with the Coldstone Effects? If we can stop the Coldstone Effects, then everything can still be as usual, right?" asked Jim, Vice President of Magic Tower.

"How to stop it? Dianjin Film and Television, Star Animation, and Cold Stone Special Effects, all belong to the same boss, so to speak, he transferred the money from the left hand to the right hand, which seems to be a lot of 300 million US dollars, but in fact, it is his own company, and even rumors from the outside world say that the reason why he launched the Transformers project this time is to develop the Cold Stone special effects! Smith Chen spread his hands.

"I don't think so, right? Didn't that Ye's company choose our magic tower instead of the cold stone?" said Jim.