Chapter 20 of the main text volume shines in the advertising circle

4832036.html

Next chapter

After the CCTV premiere of Dove chocolate advertising window, it began to be launched on a large scale on various local stations.

In addition to TV media, stations, squares, subways, shopping malls and other densely populated places, Dove chocolate silky momentary huge advertisements abound, Liu Tao's sweet image and Dove's silky combination "rob" the audience's eyeballs.

Most ordinary people just think that this advertisement is beautiful and delicate, and Liu Tao is sweet and eye-catching, which is higher than many advertisements; However, in the eyes of professionals, this advertisement has become a case for many advertising companies, and creative personnel have been organized to analyze and discuss it many times.

"Dove's latest advertisement does not take the physical properties of chocolate as the appeal point, but uses 'jewelry', 'fashion' and other life fragments to make the audience collage by themselves, forming a 'petty bourgeoisie' symbol and a fashionable and aesthetic artistic conception space......"

“…… On the whole, it is a delicate and beautiful scene, using sensual appeals plus various fashion elements and soft and tactful background music, so that the audience can indulge in this combination and get a psychological and physical experience and satisfaction. ”

"The idea of chocolate-colored satin is eye-catching. Perfectly illustrating the silky image of Dove, it is simply another incarnation of Dove. After the actress bites Dove, she closes her eyes in pleasure, and the satin flutters around her, wrapping around her arms, shoulders, and the final finishing touch, 'Dove, silky at the moment'......"

"Ogilvy, the master of advertising, said that don't sell goods, sell dreams, and Dove's advertisement is the best interpretation......"

Advertising has been unanimously praised by industry peers, and many people and related parties have benefited from it.

Let's talk about Shengshi first, with the Dove advertising window, it reduces the difficulty of Shengshi's business personnel to go out to negotiate orders, and also makes Shengshi shine in the Beijing advertising circle, looming the momentum of ZTE.

With the fashionable, lively, sweet and lovely image in the advertisement, as well as the overwhelming advertising promotion of Aifen Company, Liu Tao has won the reputation of "Dove Girl". The natural hanger body is favored by clothing brands, and is currently shooting clothing advertisements for a first-line brand in Huaxia.

Yu Xiaoxing is also very busy, temporarily playing the role of Liu Tao's agent, screening various advertising contracts, looking for opportunities to shoot advertisements in person, and instructing the director during the filming if he has no chance.

Zhang Xiaoquan's treatment is much higher than that of Xi Xiaoxing. Gu Hongzhou was conquered by his photography level, and the photographers of important advertising films in the prosperous era were almost surrounded by him. With the company's makeup artists and stylists, they stay in Shengshi five days a week.

After Deng Chao was promoted to the company's business manager, he was very busy every day. Yu Xiaoxing is often absent from the company, Mai Xiaoyu rarely asks about the details, and the business aspects almost fall on his shoulders. I have to discover new talents, recommend members, arrange auditions and shoot for members, and manage the company's website, just like a cute housekeeper.

How much Dove's new ad has helped Dove's sales is unknown to outsiders. However, not long after the advertisement was broadcast, Aifen specially contacted Mai Xiaoyu to add 500,000 creative funds, and at the same time signed an agreement, stipulating that Mai Xiaoyu would not provide creative planning for competitors' advertisements.

In return, in addition to the additional 500,000 creative models, Aifen clearly stated in the agreement that in the future, Mengren Film and Television will have priority in the new advertisements of all Aifen's products. At the same time, several large cases of Dove chocolates were delivered, as well as more Snickers bars.

The manager of the advertising department of Aifen hinted to Mak Xiaoyu that the company planned to shoot a new Snickers advertisement in the future, hoping that Mak Xiaoyu could taste more Snickers and help him come up with new ideas. So everyone in Mengren Film and Television got piles of Dove chocolates and Snickers, and the employees of the neighboring companies who envied them didn't want it.

In this Dove advertising rain that swept the country, cute film and television shined in the advertising circle. For the audience in front of the TV, no one likes to watch commercials, let alone pay attention to who shoots them.

This is in line with Mai Xiaoyu's purpose, to eat meat in a low-key manner, and to divide gold and silver.

The meat was fatty this time.

The creative fee of 2 million is more than the previous fraud of the Mak Mengren Group. Xi Xiaoxing and Zhang Xiaoquan each got 200,000, and the remaining 1.6 million all fell into Mai Xiaoyu's pocket.

There is a huge difference in the distribution method, and the two have no opinion, and the distribution plan of Mongolian big3 has always been 811. Every time they get a share of the spoils, Xi Xiaoxing and Zhang Xiaoquan each get one percent, and Mai Xiaoyu alone gets eighty percent, this is the rule.

Just these 200,000, both of them feel hot. Because of the advertising creativity, they didn't help at all, and they were still paid for shooting commercials.

The more important reason is that the shooting of Dove's advertisement evokes the dreams of the two. And the small sense of accomplishment brought by the success of advertising shooting is hard to buy. They hope that the company will change its ways, stop being a liar, and really enter the entertainment industry.

Therefore, the two of them each took out 100,000 yuan to supplement the company's cash flow, and Mai Xiaoyu hesitated for a moment and also took out 100,000 yuan.

The matter came to an end, and the 1.5 million yuan in hand did not warm up for too long, and soon Mai Xiaoyu transferred 1.3 million of them to an account named "Wu Guodong".

The transfer was successful, he found a new phone card and inserted it into his mobile phone, and sent a text message: "One million and three million, pay attention to checking." ”

Just as he was about to take out his calling card and throw it into the flushing toilet, the phone rang and it was a text message.

"Mother Song's condition has deteriorated, and Houhai Forgotten Bar is waiting for you."

……

Half past seven in the evening.

Houhai, Forgotten Bar.

The bar is small and elegantly decorated in a retro style, with a languid atmosphere and decadent tones in the dim lighting.

It's still early at the moment, and there aren't many guests, and they're scattered in every corner; On the palm-sized stage, a young man with a very characteristic appearance sang a resentful love song affectionately.

Mai Xiaoyu picked a side card in the corner, ordered a 688 drink package, refused to be accosted by a beautiful woman twice, and drank sullen wine and waited for Wu Guodong to appear.

Song's mother's condition deteriorated?

How bad is it?

Is it strict?

How about now?

Three years of cheating, just to raise high medical expenses for Song's mother, but today Wu Guodong told him that Song's mother's condition deteriorated......

wine, bottle after bottle; Worried, one wisp after another.

After the young singers finished singing, the audience burst into applause, and the new resident singer took the stage.

This is a delicate and delicate girl, her eyes are clear, pure and lovely, and she walked on the stage generously, and before she could speak, there was a boo from the audience.

"Shhhh

"It's hard to sing!"

"Let's go down!"

The audience's words were hurtful, but the girl didn't back down.

She straightened her waist, her eyes were stubborn, and she sang a soft and heart-warming lyrical ballad with a slightly immature voice.

sang very well, but the audience didn't buy it, and continued to cheer and let her leave.

Mai Xiaoyu's eyes straightened, looked at the girl on the stage in a daze, and murmured, "Lili......"

The piercing boos, inverted colors, and scolding intensified, and Mai Xiaoyu was furious when he heard it.

"Waiter, thirty flower baskets, twenty garlands, ten crowns, send them to me!"