Chapter 947: Broadcast Restriction Order!
The fluctuation of the stock market, Mai Xiaoyu has long been on guard. Pen? Interesting? Pavilion wWw. biquge。 info The team that operated for him, Shi Hao introduced the past, that is, the professional team that helped him turn 200 million into 400 million in the stock market a few years ago.
When Mai Xiaoyu resolutely opened an account under his real name, they expected that Qingtian would suppress the stock price, so they had already taken countermeasures.
Professional things are left to professional people to do.
Mak Xiaoyu ignores the fluctuations of the stock market, he has his own things to do, especially to prepare for "Why".
In addition to repeatedly watching the movies and TV series of "He Yi" in my mind, through the portrayal of the character "He Yichen" by two of the big-name male stars, I carefully analyzed the character and pondered how to play this role well.
He wants to be famous, and he wants the movie "Nine Gates" starring him in the future to attract as many audiences as possible to the theater.
It is not enough to star in a "Step by Step" with Liu Shishi, then he will star in a "Why Sheng Xiaomo" with Tang Yan, if it is not enough, he can also star in a "Step by Step" with Chen Qiaoen......
Of the three classic TV series, there is always one that can make him popular!
At the beginning of April, when the art examination list of domestic art colleges was released, Mai Xiaoyu received a call from Di Li Reba.
"Hello Mr. Mai, I'm Di Li Reba. We met in Hengdian, that is, when I ate dates, in the bookstore, I misunderstood that you wanted to talk to me, so I deliberately ate my dates......"
"You directly said that you are Fat Di, I don't have an impression, just explain so much?"
"I'm not fat."
"By the way, we still owe each other a bet, what's the matter, have you figured out who slept with whom?"
Di Lireba: "......"
"Okay, I won't tease you, let's talk, what's the matter?"
"Didn't you say that after I was admitted to an art school, I would make a phone call to tell you?"
"The college entrance examination hasn't arrived yet."
"But the art examination list has been released, and I passed the Eastern Opera art examination."
"Then don't you have to wait for the results of the culture class to come out?"
"I have no problem with my cultural classes, and I am an ethnic minority with extra points, and it is easy to pass the exam when I go back to Western Xinjiang."
However, there is a serious imbalance in China's educational resources. Not to mention how many high-quality educational resources are concentrated in large cities, just because of the population distribution problem, there is a serious imbalance in the score line of the high school entrance examination.
In those provinces with large populations in central China, the score line is outrageous, and parents who have connections and conditions have arranged for their children to go to provinces with low scores such as Western Xinjiang and Tibet Province to take the college entrance examination as early as possible.
Moreover, the serious differences in the allocation of enrollment quotas in various provinces by major universities have led to the fact that candidates from many populous provinces in central China, even if they are a lot higher than Yanjing candidates, may not be able to be admitted to top universities such as Yanjing University and Tsinghua University, but Yanjing candidates with low scores can be easily admitted.
This situation has been reported in public opinion, and candidates from provinces with large populations have also complained.
In today's society, there is no absolute fairness, and relative fairness is also ...... Hehe, it will exist occasionally.
Di Lieba has passed the Eastern Opera Art Examination, and the score line of cultural courses in art colleges has always been low, and she is a candidate from Western Xinjiang, so the admission score line will be lower, and being admitted to Eastern Opera is basically a certainty.
"Okay, I congratulate you on your admission to Dongju in advance."
"Nothing else?"
"Yes, that time in the Ming and Qing Dynasty palaces, I really only saw the autumn pants you were wearing, and I didn't see anything else."
"Mr. Mai, you are the boss of the cute people, and I am just an ordinary preppy student. Your company's "Inception" won the Oscar for Best Foreign Language Film, and your company's "Alice" invested in it was a hot box office, your company is so big, you have eaten my dates, you said that I have star luck, you ......"
"Phew—"
Mai Xiaoyu can be regarded as having learned Di Li Reba's broken thoughts: "Say, what are you looking for me?" ”
"You said it, I will notify you if I am admitted to the university."
"Okay, I know you've been admitted to the Eastern Opera, is there anything else?"
"Won't you sign me?"
"What good will it do me if I sign you?"
Di Lireba: "......"
I have to admit that Mai Xiaoyu is reasonable.
The entertainment industry is a field of interests, Di Li Reba hopes to sign a cute person, but what benefits can she bring to a cute person?
After a moment of silence, Di Lieba said unhappily: "I'm sorry to disturb you." ”
"Don't be in a hurry to hang up the phone, you said a lot, I haven't had time to speak."
"What do you want to say? Let's start with it, I won't promise you the unspoken rules. ”
"You don't think I want to, Fat Di!"
"I'm not fat."
"I like to call you Fat Di. To get down to business, you pay a membership fee of 10,000 yuan first. ”
"Sign me?"
"It's a membership fee, and every artist in the cute person comes from a member."
"Then I paid the money, what if you don't sign me?"
"If I don't sign you, then there is only one reason, your acting skills are not up to par."
"I applied for the undergraduate class of the Department of Oriental Opera Performance."
"So when you go to college, you have to work hard to learn acting. You become a member, the company will find you for a suitable role, and if you pass the acting skills, I will sign you. Don't forget what I said, I see the stars in you. ”
Did he lie to me?
Di Li Reba thought about it for a long time and decided to take a gamble: "Okay, I promise you." But aren't you afraid that I will perform well and be favored by other companies, so I will sign a contract first? ”
"Other companies? How many companies in China do you think can value newcomers as much as cute? How many companies can quickly formulate the right development plan for newcomers and make them popular quickly? ”
The advantage of being born in a professional class is not just talking, students who accept systematic acting learning will often take many fewer detours than non-professional actors after entering the industry.
Mai Xiaoyu is not in a hurry to sign Di Li Reba, hoping that she can learn acting with peace of mind; He is not worried that Di Li Gerba will be poached by other companies, based on his relationship with Di Li Reba...... Well, the main reason is that the cuteness of newcomers is more important than that of the giant and the big, and the ability to make the newcomers popular is much stronger than that of the middle and small, and in the past two years, the cuteness is in the limelight.
appeased Fat Di, and Mai Xiaoyu continued with his previous life.
Tang Yan was busy catching up with the announcement, and at the same time did not forget to familiarize herself with the script and characters of "Why", preparing for the start of production in early July.
"Alice" starring Sissi continues to be popular in China. Since its domestic release, it has topped the box office list for three consecutive weeks, with a cumulative box office of nearly 300 million.
It's just that compared with the delay of the key of "Avatar" for a month and a half, and the domestic box office exceeded one billion, the gap is not a little bit.
In the days that followed, Meng Ren lived a very peaceful life, no external harassment, no internal strife, and sat and watched all kinds of gossip and tearing in the circle every day.
However, on May 1, a major event that affected the entire entertainment industry happened.
Broadcast Restriction Order!
In order to standardize the system of satellite TV broadcasting TV dramas, the State Administration of Radio, Film and Television officially implemented a broadcast restriction order. Not only does it have specific regulations on the number of episodes of TV dramas broadcast in the prime time of "satellite TV", but it also makes clear restrictions on the TV dramas broadcast in the evening and daytime hours, as well as the proportion of TV dramas broadcast by each satellite TV station every day.
Mai Xiaoyu and Dolphin Satellite TV took the lead in implementing the three consecutive episodes of prime time, which caused a sensation on TV stations and producers, and was expressly banned by the State Administration of Radio, Film and Television.
First, only two episodes of TV dramas can be broadcast during the evening prime time of satellite TV - from 19:00 to 21:30.
Don't think that two and a half hours is a lot of time, dare you not broadcast "News Network"? Let's see who can use three episodes to grab ratings with CCTV!
Second, during the evening period of satellite TV, that is, from 18:00 to 1 a.m. the next day, no more than 3 episodes of the same drama will be broadcast.
This can be regarded as leaving a gap for various satellite TVs, if you insist on three episodes every night, you can broadcast one episode after half past nine in the evening, but in that case, the follow-up programs will inevitably be affected.
Third, no more than 6 episodes of the same drama can be broadcast on satellite TV during the daytime.
It is no longer possible for the audience to see the "feat" of Dolphin and other satellite TV daytime theaters broadcast eight episodes on the weekend.
Fourth, the number of TV dramas broadcast every day must not exceed 45% of the total number of satellite TV programs.
This move has the greatest impact on the producers, which determines that each satellite TV must reduce the number of TV dramas broadcast per day and increase the number of other programs, resulting in more TV series being unable to land on Star TV.
Fifth, the duration of each episode of the TV series shall not exceed 46 minutes and shall not be less than 30 minutes.
This is to prevent satellite TV from cutting several episodes into one episode, or splitting an episode into two episodes for "abnormal" broadcasting.
The State Administration of Radio, Film and Television is the "father" of the entertainment industry, and the entertainment industry has to tremble when he sneezes.
As soon as the broadcast restriction order came out, the impact was huge.
TV producers bear the brunt and are the biggest victims.
In the evening, the prime time is broadcast from three episodes in a row to the original shape, and the number of TV dramas broadcast throughout the day must not exceed 45% of the total number of programs, which directly compresses the road and space for TV dramas to be broadcast on the stars.
Originally, the TV drama market was fiercely competitive because of oversupply, and in order to be able to broadcast on CCTV and Shangxing Satellite TV, many producers racked their brains, and it also provided various opportunities for power rent-seeking on the TV station.
Now it is even worse, as soon as the broadcast restriction order was introduced, the two-way six-lane of Shangxing Satellite TV was "cut" into a two-way four-lane, and the competition between producers became more intense.
TV dramas' enthusiasm for first- and second-line satellite TV is not only because the latter has money and can buy dramas at a high price, but also because when some TV cafes sign contracts with film and television companies, some special terms are often listed in the contract.
For example, the company must ensure that several TV series will be filmed for stars within a year, how many of them must be invested in what scale, and how many of them must be guaranteed to be broadcast on the stars.
If an actor wants to maintain his popularity, he can't just rely on lace news, but also rely on his works to speak, and deepen the audience's impression of himself through the TV series he starred in.
Therefore, these clauses are normal, and they are a kind of protection for the actor's own rights and interests. The movie café will make clear provisions in the contract on the number of movies it stars in each year, the scale of film investment, etc.
The ban is aimed at the TV drama market and has also had a significant impact on TV stations.
TV dramas are the biggest ratings guarantee for each satellite TV, and they are also the bulk of advertising revenue.
After Dolphin Satellite TV started, it approached the leading position of Mango Satellite TV, isn't it adhering to the foundation of TV dramas, with a large number of excellent TV series broadcast every day, and cutting a big piece of the big cake of ratings share?
The larger the viewership share, the higher the ratings, the more advertisers are attracted, and the higher the price of advertising dollars per second; The more TV stations earn, the more money they have to buy or build better TV series, and so on to form a virtuous circle.
Mango Satellite TV's leading position has been established in this way, and the grade of dozens of domestic satellite TV has also been opened in this way.
Fortunately, before the official implementation of the broadcast restriction order, the State Administration of Radio, Film and Television had already blown the wind, and various satellite TV stations were also prepared a few months ago.
The number of TV dramas broadcast every day must not exceed 45% of the total number of satellite TV programs, and the remaining more than 55% of the programs, what to fill in?
There can be news programs, documentary programs, science and education programs, children's programs, etc., but these types of programs must not be able to bear the ratings required by TV stations, so the first and second tier satellite TV have set their sights on variety shows.
As for the third and fourth line satellite TV...... It doesn't matter, anyway, there is no money, and many times the prime-time TV series in the evening are still replays the hit dramas of a few years ago.
Over the years, variety shows have been recognized by more and more audiences, and the ratings are not bad, and many phenomenal variety shows have been born.
Moreover, variety shows are a big category, pure interviews, interview games, talk shows, competitions, music talent shows, blind dates, outdoor reality shows, etc., etc., there are a lot!
Taking Blueberry TV as an example, "Running Man", like "If You Are Honest, Do Not Disturb", is rebroadcast immediately after the live broadcast every night, which occupies 1/6 of the broadcast time of the whole day. Coupled with the daytime rebroadcast, the ratings are not bad, which not only saves money for the station, but also meets the requirements of the broadcast restriction order.
As a result, after the news of the broadcast restriction order came out, the variety show production company ushered in a new opportunity to take off. So much so that Mai Xiaoyu once doubted that there was a shadow of optical fiber media behind this broadcast restriction order.
The production of variety shows has always been one of the main businesses of Optical Fiber Media, and Optical Fiber has made a lot of money this time.
First- and second-tier satellite TV has increased the introduction of high-quality variety shows, and the price of variety shows has risen, and many first- and second-tier satellite TV have begun to produce their own or join forces with variety show production companies to create their own variety show brand programs.
Sister Yu, deputy director of the program center of Blueberry Satellite TV, has been in a good mood recently.
Last year, because Mai Xiaoyu exploded Songfeng TV, it caused disapproval in the TV station circle. It was she who withstood a lot of pressure and bought the broadcast rights of "The Voice", and there were still middle-level cadres in the station who said strange things at that time.
However, in the past year, Mengren's achievements have been too shining, and Mai Xiaoyu has not continued to "destroy" the TV circle. At present, when "Latent" was widely acclaimed, various TV stations began to understand Mai Xiaoyu's grievances.
Strange words?
Do you know that if "The Voice" is sold now, the price of the broadcast rights will rise by at least 15%?
Entering June, "The Voice of China", which has completed the preliminary preparations, has begun to be recorded, and it will premiere on Blueberry Satellite TV at 21:10 on Friday, July 9, and the publicity has already been rolled out.
However, before the broadcast of "The Voice", the palace fighting drama "The Princess of the World" starring Lin Xinru, Huo Jianhua and others will be broadcast exclusively on Mango Satellite TV in the evening prime time from June 10.
Due to the broadcast restriction order, the show can only air two episodes per night. The satellite TV version has 44 episodes, and it will end in early July. and "Step by Step" starring Liu Shishi and Mai Xiaoyu will be broadcast on the stars in early July.
Although the premieres of the two dramas will not overlap, they are both cute dramas and palace fighting dramas, and the two dramas are bound to be compared.
and the unusually popular "Palace Lock Heart Jade" at the beginning of this year......
"Mai Xiaoyu is under a lot of pressure!"