So far, the sales volume of Yizhi's three mobile phones has exceeded 1.5 million, and with the increase in advertising investment, the sales are still further climbing. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 As a newly established mobile phone brand, it can be said that it is a great success to be able to achieve such results.

However, neither Zhong Yue nor Xu Ruoyun were carried away by the current success, and they remained sober, knowing that Yizhi was just a mobile phone brand. There is almost no core technology of its own, and to put it bluntly, it is not even an assembly plant.

If you want to grade the entire mobile phone industry from top to bottom, the one standing at the top is undoubtedly the AR company.

AR is a very interesting company that does not manufacture chips, but only provides chip designs for licensing fees. Its AR architecture microprocessor has a monopoly position in the field of mobile phones, even if it is as strong as Intel, it cannot compete with it in the field of mobile phone chips.

The next layer is the major mobile phone chip solution providers, such as Qualcomm, Apple, Samsung, Lianke and so on. After these companies get the chip architecture designed by AR, they modify the original version and then launch their own chips.

In terms of chip manufacturing alone, the most powerful is Qualcomm, because this company has a large number of communication P patents, almost all companies that make mobile phones, no matter whose chip they use, must pay it patent fees.

And then down, it's the mobile phone manufacturer.

Of course, a high status does not mean that you make more money. Although AR has the highest status, in terms of revenue, it is less than one-tenth of that of its partner Qualcomm. Not to mention compared to mobile phone manufacturers such as Apple and Samsung.

However, in the final analysis, for mobile phone manufacturers, the more core patents they have, the key to defeating the enemy. There are examples of Apple and Samsung abroad, and there are also examples of counterattacks for China in China. Since the beginning of last year, Weihua's mobile phone sales have surpassed rice and successfully reached the top. In Europe, too, it was a siege and a seizure. It is by virtue of its technical reserves. in order to accumulate thick and thin.

Zhong Yue's Yi Zhi takes a marketing route similar to rice. If he hadn't opened the golden finger himself, the performance of the three mobile phones designed was quite superior. Such results are simply impossible. Not to mention competing with international giants, several second-tier domestic brands are enough to beat him down.

Even if he has a golden finger. You can constantly design excellent phones out. But if you follow this pattern, you will reach the height of rice at most. The reason is simple, cost.

In a mobile phone, the patent cost will account for more than one-third, and even the component cost will be exceeded. The biggest of these are baseband chips and i-fi.

Mobile phone manufacturers with these patents, such as Samsung, such as Weihua, not only have a relatively low cost of mobile phones, but also can earn a share of the money from the mobile phones sold by competitors.

And in several mobile phone chip manufacturing companies. Qualcomm can be said to be the blackest, people do not charge by the piece, but by the overall price of the terminal to charge royalties. For example, if you use a larger screen for the same chip, the cost will increase, the price will be higher, and the patent fee paid to Qualcomm will be higher.

This is also why Xu Ruoyun is so resistant to cooperating with Qualcomm, this charging model is simply too dark, which will lead to rising costs.

The previous three mobile phones all used Lianke chips. It's just that Lianke is on high-end chips. There is still a certain gap with Qualcomm. Zhong Yue wants to create a flagship mobile phone that can support the façade, and the first choice is, of course, Qualcomm.

…………

The next day, Zhong Yue and Xu Ruoyun went to Qualcomm to discuss the ordering of chips.

Don't look at the Yizhi mobile phone in China. Under the bombardment of advertising, it has a certain popularity, but in foreign countries, it is a nobody. Qualcomm received them to a very ordinary spec. Neither enthusiastic nor sluggish.

Zhong Yue wants to make a flagship mobile phone, and the choice is naturally one of Qualcomm's best-performing chips. Snapdragon. With the current sales volume of Yizhi mobile phones, the number of orders will naturally not be large, and for customers of this level, Qualcomm has already set up the price, and there is very little room for negotiation.

"Does your company have a custom chip service?"

Zhong Yue suddenly asked after seeing Qualcomm's personnel receiving them.

They were approached by an account manager who looked at him in surprise and said, "Sorry, we don't have that kind of business." ”

Zhong Yue did not give up, and asked, "What if I can provide a complete chip design solution?" ”

The account manager didn't even think about it, so he refused. From his expression and tone, it can be seen that he expressed some dissatisfaction with Zhong Yue's words, not because of anything else, but because of "Zhong Yue's" big words.

In the industry, companies that can do chip design solutions are counted on both hands. Among them, there is no company called Yizhi. He felt that Zhong Yue was playing tricks on himself.

Zhong Yue also lost his mind and didn't say much.

In the final analysis, Yi Zhi is still not famous, if one of them is changed to China or Rice, Qualcomm will naturally treat him as a guest. If you want to cooperate, you don't have to be negotiable.

I thought that Qualcomm was not in a good situation at the moment, and maybe it could find opportunities for in-depth cooperation, but I didn't expect it to be the usual style.

Since last year, Qualcomm's situation has not been very good, firstly, because of the advent of the 4G era, this generation of communication technology patents has become more dispersed, although Qualcomm also holds the most patents, but it is unlikely to be as strong as the G era.

The second is the step-by-step pressing of competitor Lianke, the rise of HiSilicon, a subsidiary of Huawei, etc., so that Qualcomm's life is not as good as before.

After all, Qualcomm's charges are so dark that if there is another choice, mobile phone manufacturers will not be willing to cooperate with it.

Zhong Yue knows very well that if he wants to compete with those giants in the field of mobile phones, he must open his own chips. Cooperation with Qualcomm can be said to be the most time-saving and labor-saving, if you hug Qualcomm's thighs, you can also get G and 4G patent authorization through some exchanges.

It's a pity that Yizhi's position in the industry is not enough to attract the attention of Qualcomm. If you find a heavyweight, it may not be impossible to promote their cooperation. It's just that after thinking about it, he still gave up.

If you find it yourself, you will definitely be severely depressed, and you may fall out with Qualcomm at that time. It's not good for Yizhi.

Since taking shortcuts doesn't work, let's take another path. The threshold for chip design is high, but it has not yet reached the point of being unattainable. He gritted his teeth, but he could still figure it out. (To be continued.) )

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