It's just that "The Decisive Battle" and "Die Hard" both have the investment of Bayi Factory, and they are under the guise of the Anti-Japanese War demonstration film, so the media naturally dare not question it too much. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But "Bright Sword" is different, first of all, Ye Qiu has just created two TV micro-movies, and both of them have achieved eye-catching results, which can be said to be in the limelight for a while, and it is very topical.

Secondly, this is an anti-Japanese war drama, in the circle, the anti-Japanese war drama has always been a huge pit for big film and television companies, basically a small fight can make money, and if you invest in a big production, whoever touches it will die.

And the investment in "Bright Sword" is not low, 15 million, although compared with the other two, it is not even half, but compared with other small-cost anti-Japanese war dramas, this is definitely an out-and-out big investment.

So far, Ye Qiu has invested a lot in film and television, but he has not failed, and he has made a lot of money every time, so this time, it is recognized as a big drama of the Anti-Japanese War, can Ye Qiu create a miracle?

If it were other films, such as modern films, with Ye Qiu's title of the king of advertising who is famous, perhaps the media and those who were red in the face by Ye Qiu more than once may not come to let off their mouths, after all, the three films "Love Call Transfer", "Father" and "Tuner" are lessons from the past.

Endless product placement advertisements and amazing marketing methods are what Ye Qiu is best at.

But this time it's different, anti-Japanese war drama, no matter how awesome you Ye Qiu is, you can't play product placement, right?

The main theme drama, you Ye Qiu can't play those excessive marketing methods, right?

So this time, can Ye Qiu create another miracle?

Not to mention others, even Feng Gang felt that Ye Qiu was more than lucky this time.

Film and television are not separated, TV series and movies, although the market is different many times, but some things are similar.

For example, films and TV episodes on the theme of the Anti-Japanese War, films on this theme, at least until now, whether it is a TV series or a movie, there are no very successful films.

Some people also say that at the beginning of the military-themed drama, didn't Ye Qiu create a miracle with a "Soldier Assault"?

Soon, some people retorted, military-themed dramas, modern military dramas and anti-Japanese war dramas are completely different dramas, okay?

Although modern military dramas did not have any too successful works before "Soldier Assault", they did not have obvious limitations like anti-Japanese war dramas.

Modern military drama, "Soldier Assault" has a strong sense of substitution for young audiences, after all, the story takes place in modern times and in the present, while the Anti-Japanese War drama is different, it is history, and in terms of substitution, it is congenitally lost.

And the key thing is that when the news of the Anti-Japanese War demonstration film came out, some media did a questionnaire survey, and the survey results showed that only 30% of the audience was interested in the anti-war drama, and among the 30% of the audience, there were still a considerable number of people who said that they just wanted to see what kind of scenes could be filmed with such a large investment.

This time, not only the media, but also people in the film and television industry are not optimistic about Ye Qiu's spending 15 million to shoot the Anti-Japanese War drama "Bright Sword", and even on the Internet, they are almost one-sided and not optimistic about Ye Qiu's move.

"Ye Qiu, the golden sage, wants to challenge the theme of the Anti-Japanese War drama, is his self-confidence overinflated or confident?" -- Southern Metropolis Daily.

"15 million, who will pay? The myth of undefeated may be shattered. - Kyoto Entertainment.

"Ye Qiu, the king of creativity, may create the most thunderous creativity, are you ready?" -- New Wolf Entertainment.

……

Senior film and television investor Yu Yibai, Yu Yibai is definitely a well-known existence in the circle of film and television investors, and has always been known for his unique vision.

However, even when Yu Yibai was interviewed by the media, he was also not optimistic about the war drama.

"Every successful investment is based on a large amount of data, data collection and analysis, and a little vision, before making every investment, I will conduct investigation and analysis according to the theme, script, etc., whether a film is worth the investment, involving all aspects."

"First of all, in terms of subject matter, the theme of anti-Japanese war dramas, when the two demonstration films were announced, I conducted in-depth research and showed you a set of figures, from 2000 to the present, the highest ratings of anti-Japanese war dramas did not exceed 3 points."

"At the same time, the audience's interest in war dramas has not been high......"

"Although in the past two years, advertising placement has gradually begun to mature, but the Anti-Japanese War drama is different from other modern dramas, because of its subject matter and its own limitations, I think it is difficult to make any big achievements in advertising placement, of course, maybe Ye Qiu is an exception, but as far as I am concerned, I am still not optimistic about the prospects of the Anti-Japanese War drama."

……

Compared with the remarks of the media and industry insiders, perhaps for some reason, the other two anti-Japanese war drama demonstration films were not compared with Ye Qiu's "Bright Sword", but netizens on the Internet did not have so many scruples.

Netizen Yu's three thousand: "Is this going to save the rhythm of the Anti-Japanese War drama in my autumn?" This difficulty seems to be a bit big.,Although I'm very confident in my autumn.,But I'm still a little unoptimistic.。 ”

Netizen, I'm more handsome, tell me: "Ye Da, why are you not playing, but what kind of anti-Japanese war drama do you play, people have official endorsements, no matter how big the investment is, someone will pay for it, but they are official demonstration films?" This cliff is the rhythm of being pitted. ”

Will Flying Pig fall in love with the book: "Anti-Japanese War dramas can't be implanted with ads, and it's not fun to have any marketing methods, it's not advantageous at all, I hope it's not really like what the media said, Ye Qiu wants to create the most thunderous Anti-Japanese War drama in history." ”

Dumpling smiled: "In other words, the difficulty of the Anti-Japanese War drama is a bit big, although my Da Yeqiu has always been an impossible challenge, but this time, I really feel a little hanging." ”

Wild Chariot 203: "Difficult success makes the impossible possible, so that can show the awesomeness of my creative king, right?" ”

Basically, in short, in the eyes of the vast majority of people, the anti-Japanese war drama with a large investment is definitely a pit, of course, the two demonstration films cannot be counted in it.

Because of the two films, the filming has just started, and it has already been scheduled, and it will be broadcast on CCTV's comprehensive channel, and, as a demonstration film, in terms of publicity, no effort will be spared, and Ye Qiu's "Bright Sword", if you change the theme, I believe that in the name of Ye Qiu, I am afraid that someone would have come to grab it at this time, but "Bright Sword" has no one to care about.

What does this mean? It can only be explained that in the Anti-Japanese War drama, even if it is Ye Qiu, a well-known gold pointer, everyone is also not optimistic.

is not optimistic about it, Ye Qiu not only did not have any displeasure, but also a little dark, "Bright Sword" is different from other films, this drama, Ye Qiu really didn't plan to play any tricks.

Even out of consideration of some sensitive edge-rubbing elements of this drama, Ye Qiu did not do any publicity.

As a result, the doubts and disfavor on this side, although it is negative, but the negative news is also news, how to say it, it is also a free publicity for "Bright Sword", and this kind of publicity is not easy to attract the attention of competitors, such as Zhongyi and Xuanhuang.

This situation will make the filming of "Bright Sword" smoother, everyone is waiting to see Ye Qiu's jokes, so naturally they won't take "Bright Sword" in their eyes, so Ye Qiu doesn't have to worry too much about someone making a stumbling block and making small moves.

Is there a better publicity effect than this?