Chapter 14: Ascending to the Top
Although Zhao Mingyuan had already overestimated the role of "Shuke and Beta", he printed another 100,000 copies. The total print run of this issue reached 150,000 copies. That's more than three times as much as before. In his mind, this data is still a bit risky. But the facts tell him that this data is not risky, but too conservative.
The 150,000 copies sold out in just five days, and the purchase orders flew like snowflakes. Looking at these orders, Zhao Mingyuan was in pain and happy. Hurry up and contact the printing house to work overtime to print. In the end, a total of 210,000 copies were sold on the last day. Sales are more than five times higher than before.
This figure not only made "Children's Literature and Art" unbelievable, but even other magazines thought that the statistics were wrong or that children's literature and art were maliciously hyped.
When they repeatedly confirmed that this number was true, they were all stunned. Some of the quick ones immediately arranged for someone to investigate the cause of the matter.
In the past, "Children's Literature and Art" was the part that did not enter the magazine circle. Narrowing the circle to children's magazines is not even third-rate.
However, since the serialization of "The Adventures of Shuck and Beta", it has sold more than 210,000 copies in just two issues. Successfully entered the top three in the children's category. It's also a good result for the whole magazine circle.
The reason for the skyrocketing sales is simple, and you can see it if you pay a little attention. So the news that "Children's Literature" had dug up a gold mine soon spread throughout the magazine circle.
But no one jumped out to trouble them, and it was normal for magazines to occasionally dig into gold mines. If someone else digs a gold mine, and everyone attacks it, then what kind of magazine is there? Of course, this has to do with the fact that they don't know the specifics of Shuk and Beta.
It's not that there are no magazines that want to dig into the corners, but the secrecy of "Children's Literature and Art" has done a good job. Except for a pseudonym, any information about the author is unknown. After some inquiry, I found that I couldn't find the author himself, so I gave up the idea.
When everyone thought that the pace of "Children's Literature and Art" ended here. As soon as the sales of the third phase came out, countless people were dumbfounded.
The popularity of the second issue and the word-of-mouth of "Shuke and Beta" directly pushed the sales of the third issue of the magazine to a height of 470,000 copies.
470,000 copies, this data means different things to different people. Children's literary magazines, of course, were cheering, and the editor-in-chief waved his hand and everyone had a bonus.
And for other magazines in the circle, this data is simply a killer.
"470,000 copies, do you know what this data represents?"
In a high-end office building in the XH district of Mingzhu City, a young editor-in-chief in his thirties is in a meeting.
The young editor-in-chief has a striking head, a white shirt with cuffs tucked up to his forearms, brown trousers, and a pair of black leather shoes. From top to bottom, it reveals a capable appearance.
At this time, the expression on his face was ugly. The table was full of people with their heads bowed, and not a single one dared to look at him.
"Four hundred and seventy thousand. If we are mistaken, the highest sales record of our "Juvenile Literature" is 450,000. If I'm not mistaken, this figure is also the record for sales of similar magazines. ”
At this point, the editor-in-chief paused, glanced around, and the heads of the people at the table hung lower.
"But now that record has been broken. It was broken by another magazine, by a magazine that we didn't even look at before. Now the whole industry is watching our jokes. ”
The young editor-in-chief paused again, trying to calm his somewhat agitated emotions. Only then did he say slowly:
"This is the first time since I became the editor-in-chief of Juvenile Literature and Art. I also hope it will be the last time. Now tell me what you can do. ”
The people at the bottom, you look at me, I look at you, and they all hope that the others will stand up first to break the deadlock. After waiting for a long time, no one spoke, and the young editor-in-chief's face became more and more ugly. Just as she was about to get angry, a girl with a slightly round face and thin-rimmed glasses stood up and said:
"After investigation, the main reason for the increase in sales of "Children's Literature" is that a fairy tale called "The Adventures of Shuck and Beta" ......"
"Do you need to investigate this? Just pull a passer-by and ask to know the reason. I want to hear your response, not your reasons. The young editor-in-chief interrupted her unceremoniously and said impatiently.
The girl said with a face full of grievances: "Our solution is to find the author of this fairy tale and try to poach it." At the same time, he asked Zheng Tianqing, Yao Wenyuan, and Tangtang to ......"
The young editor-in-chief listened attentively, with no expression on his face, and could not tell whether he was satisfied or dissatisfied.
“…… With such a multi-pronged approach, we will definitely be able to regain the first place in the next issue. ”
After the girl finished speaking, the editor-in-chief motioned for her to sit down. But instead of saying yes or no, he asked again:
"Whoever has any other way to say it, everyone brainstorms, don't be afraid of mistakes. ”
Maybe it was the girl's words that inspired everyone, or maybe it was her speech that created time for others. As soon as the editor-in-chief's words fell, someone asked to speak:
"I compared Children's Literature and Art with the current periodicals, and they were exactly the same. Their sales skyrocketed so much because of Shuck & Beta. But as we all know, a story can't hold up a magazine......"
At this point, the man paused, as if he did not see the impatience on the editor-in-chief's face. To continue:
"The first one is not so easy to take. Without a certain background, the first is a hot potato. There must already be a lot of magazines to get their hands on. Naturally, we won't learn from them, we just need to sit on the mountain and watch the tiger fight.
Of course, that doesn't mean we don't do anything. Hold your ground, play to your strengths, and victory will be ours. Therefore, I think Assistant Zheng's method is the most secure and feasible. I'm done talking. ”
After listening to his speech, the editor-in-chief's face turned slightly pale. He didn't make any feasible suggestions, though. Still, this analysis is insightful.
With two people taking the lead, the rest of the people also have Pu in their hearts. They have expressed their opinions.
"That's all for today's meeting, and everyone writes a plan and submits it after we go down. Assistant Zhao, you don't have to pay it. Now that you have a plan, it's up to you to ask them for a manuscript. ”
"Yes, editor-in-chief. Assistant Zhao, who had been nervous, almost laughed out loud when he heard this.
Although Editor-in-Chief Zhao did not say a word about her plan, the last sentence represented his affirmation of this plan. How can this not make fledgling girls happy. The little grievance I suffered just now has long been forgotten in Java.
Just when the editor-in-chief Zhao was worried about the counterattack of "Children's Literature and Art", a meeting was held in an office building in Jinling. The atmosphere of this meeting was diametrically opposed to the atmosphere of the meeting of "Youth Literature and Art".
"The first place in "Juvenile Literature and Art" for more than ten years was finally snatched by us. This is a historic moment for our magazine, and it is also the result of the concerted efforts of all my colleagues here. ”
Editor-in-chief Dai Zhiming makes no secret of his joy and has nothing to hide. He had reason to be happy that he had taken the first place off the horse and set a new sales record for similar magazines.
Most of the editors below have similar expressions. A magazine that is not popular has reached the top of sales through their hands, and the sense of accomplishment it brings is not to mention. This qualification alone is enough for them to become sought-after sweets for a long time.
Of course, that's not to say they're going to change jobs or anything. But one more kind of capital means more confidence, no.
"It's all the editor-in-chief who is well led. ”
There are people who are good at enlivening the atmosphere, and everyone is in the mood. The joke was made on the editor-in-chief.
"Haha......" The tone doesn't sound like sycophancy, and it makes the audience laugh.
"Well, I like to be honest comrades like this, and go back to the finance department to get the bonus. ”
Zhao Mingyuan was not a person who liked to take a shelf, but now he is happy and has no appearance of the editor-in-chief at all.
The people under "Haha......" laughed more heartily, and there were still some restrained people, but now they were completely let go.
The regular meeting ended quickly, and Zhao Mingyuan and Wei Zhixing returned to the office together.
"Old Wei, why do you look so preoccupied today. At the regular meeting, I didn't see you, the deputy editor-in-chief, stand up and say a few words of encouragement. Looking at the worried Wei Zhixing, Zhao Mingyuan said with a smile.
"It's gratifying to see sales at the top, but it's also something we expected. It's just a few months in advance. But these months in advance have worried me. Wei Zhixing didn't smile, his brows furrowed even tighter.
"You're afraid of someone ......," Zhao Mingyuan also said thoughtfully.
Although he didn't say all the flowers, Wei Zhixing knew the meaning of his words: "Yes, the first one is not easy to take." What's more, we didn't prepare at all. I'm afraid that those peers will not worry. ”
"Your concerns are right. But it has already happened, and it is useless to be afraid. You can't put it in good place, don't be the first. Will the soldiers come to block the water and cover the earth? ”
"Everything else is easy to say, the key is in "Juvenile Literature and Art". If he doesn't make a move, the others will be a mess of sand, and there is nothing to be afraid of. If he makes a move, he can twist that power into a rope, and we're in big trouble. ”
"Then you can rest assured, "Juvenile Literature and Art" will definitely not make a move. At least not openly. Zhao Mingyuan pretended to be mysterious.
"When did you Lao Zhao learn to sell Guanzi. Tell me what's going on?" Wei Zhixing asked eagerly.
"Some time ago, someone above made it clear that they were going to purify the children's literature market and crack down on a group of restless people. Do you say that "Juvenile Literature and Art" dares to commit crimes against the wind?"
"Why haven't I heard of such a big thing?"
"I also heard from friends from other magazines. At that time, I felt that it was too far away from us, so I didn't care. I didn't expect it to do us a big favor now. Zhao Mingyuan explained.
"If that's what you say, it's going to be a lot easier. As long as they don't stand up directly. We can still cope with fanning the flames from behind. Maybe you can turn a bad thing into a good thing. ”
"Alright, let's not talk about it yet. Now there's something more important for you to do. Zhao Mingyuan did not continue to talk about this topic, but said.
"What's the matter?"
"Have you been in contact with Nanaya lately?"
"Yes, text a lot. What's wrong?"
"The new edition of our magazine has added a comic section. I couldn't find a suitable comic for a while, so I thought about picking one of his stories and adapting it into a comic. You need to negotiate with him for the rights to adapt this comic. ”