Chapter 108: Desperate Sales
The most important thing is that celebrities are not easy to invite, those who are not famous have no influence, and too famous Hollywood superstars can open the market and gain a lot of popularity, but the advertising fee is too scary, is it really necessary?
"No, there's a better way. Pen, Fun, Pavilion www.biquge.info." Wang Ni said categorically.
"What a better way?" Lin Feng sank into the sofa, his chin raised slightly, and motioned for Wang Ni to continue.
"You don't need to invite celebrities, just advertise directly on the United States TV, which is the simplest, most direct and effective method. β
"No endorsement, direct advertising. Repeating Wang Ni's words in his mouth, the layer of ideological separation in Lin Feng's head seemed to be pierced like a layer of window paper, "Yes, it's so stupid...... We can make a promotional stunt video like the book "Zhu Xian". β
As soon as this idea came out, one by one inspiration drilled into his head, "It's okay, the plot of "The Frozen Throne" is too complicated, and it is difficult to make people interested in a few minutes, so it is completely possible to make a game CG animation to introduce the heroes one by one." β
Think about watching the heroes of Warcraft appear on TV, Arthas who became the Lich King, Sargeras, the king of all demons, who is known as the strongest in the universe, Egwen, the guardian, Deathwing, etc., I don't believe that these characters are shown one by one and can't conquer the rice guys.
Of course, inspiration shouldn't just stop there......
"And Warcraft is not only a huge war, but also an exciting heads-up, I remember that in the previous life, someone on Earth selected the top ten heads-up rankings of Warcraft, and then in the promotional animation, they could do exactly that, on the Frozen Throne, the concerto of ice and fire - the great battle between Arthas and Illidan, and the most glorious battle of mortals in the history of Azeroth, standing in front of the idol - Blox's battle against Sacrath, the battle for self-redemption, the battle between Hellroar and Maloneus, etc., can all be used as material for CG animation. β
The heads-up picture always makes people's blood boil, and the more Lin Feng thinks about it, the more he feels that this method is very feasible.
Just make such a promotional CG animation, the fight between heroes and heroes can make people's blood boil, and between artifacts and artifacts, bright sparks can be sparked.
"That's right, when it comes to CG animation, you can't forget the soundtrack, and the soundtrack of this CG animation is naturally the legendary "Overture to the Dead". β
In the previous life, there were all kinds of background music interludes in "Warcraft" on the earth, and there were many shocking ones, but Lin Feng thought that this "Overture to the Dead" was the most classic, and the feeling of breaking out in depression was like Beethoven's symphony of fate.
Lin Feng muttered to himself alone for a long time before he came back to his senses.
got up from the sofa and asked solemnly, "Auntie, this method is very good, it's worth a try, but will there be a problem with it, and there will be no problem in animation, because I have cooperated very happily with Xingyue Studio in "Zhu Xian" and "Saint Seiya" before, and I am often in contact with Tang Xing, but will it be ...... to advertise on Mi Guo TV."
Wang Ni said bluntly: "No." η±³ε½TV and Huaxia TV,Even if the former is more expensive,But it's about the same in terms of general convenience,As long as there is enough advertising money,There is no breach of the contract,You can broadcastγ β
"Okay, then do it, try to see if you can promote the United States, even if you can't improve it, but this kind of publicity is also helpful for visibility, and there is no harm in it. Wang Ni and Lin Feng can be said to be both actioners, and after the two discussed their ideas, they went their separate ways.
Wang Ni contacted the advertisement of the United States TV station, but Lin Feng wanted to discuss with Tang Xing about the CG promotional animation of "The Frozen Throne", the image of the characters in Warcraft has long been fixed, although Lin Feng can now make all your characters more handsome and beautiful, but in the end Lin Feng decided to follow the original situation, so he drew a lot of drawings for Tang Xing.
"I didn't expect Writer Lin to be so busy with writing, and his painting skills are still not falling at all, and they are still of the same high level. Tang Xing can be said to have been surprised by Lin Feng's behavior for a long time, because the last two collaborations were already like this, the first time "Zhu Xian" was fortunately only put forward some suggestions, and the second time "Saint Seiya" could be said to be completely mastered.
"Actually, I want to show this promotional video like this......" Lin Feng told Tang Xing all his general requirements, and these requirements were all excerpts from the previous life Earth Warcraft CG movies and Warcraft anime, the reason is that this promotional video is more important, the requirements are more detailed, and they talked for more than 30 minutes, and fortunately, the two of them were about to talk about things over coffee in the cafΓ©.
"Writer Lin, in fact, if you don't write novels in the future, you can come to our business. Although he knew that it was impossible, Tang Xing couldn't help but say this, "The requirements you just said, as well as the points of attention, are completely like the pictures that have been generated in your head, this kind of simulation ability, Writer Lin, you are definitely the top among the people I have ever seen." β
"Boss Tang has won the award, and this promotional video is quite important, so I think about it a lot. β
"Okay, I've probably memorized all these conditions, and what other requirements are there. β
"By the way, I also made a tune about the soundtrack for this promotional video. Lin Feng handed the recorded "Overture to the Dead" to Tang Xing.
Tang Xing doesn't know what to say now, this time the promotional animation is all done by Lin Feng from the rhythm, picture to character design, their studio is like a puppet, not counting the fact that even the music is intervening now, Tang Xing is a little unconvinced in his heart.
The plot is powerful because Lin Feng himself is a writer and has been a screenwriter, and the picture is powerful because Lin Feng is still a cartoonist, but he doesn't believe that even the composition is so powerful, Tang Xing made up his mind that he must make a more suitable song than this "Prologue of the Dead".
After discussing goodbye with Lin Feng, he returned to the studio, recruited the friends of the studio, and explained to them the task clearly, and these friends were all excited to write music through this story.
Of course, the first thing is to listen to Lin Feng's song "Overture to the Dead...... As a result, well, they were conquered.
I have to admit that this "Overture to the Dead" is the most suitable, not to mention changing, even on the basis of the original plan, it cannot be changed at all, Tang Xing's conclusion is that this "Overture of the Dead" seems to be born for this promotional film, okay, this matter is undoubtedly a deep blow to Xingyue Studio......
There is a disaster called "The Frozen Throne", it is not the reader who has a deep understanding of this sentence, but the author, originally the genre of Western fantasy is still quite marketable in China, so there are still a lot of Western fantasy readers, this time due to the confrontation of Western fantasy novels, this theme has become popular again, so many fantasy writers have released new books, everything is very good, and the sales are good.
But the good days will not last long, the release of "The Frozen Throne" is different from the two books "Song of the Stars" and "The Real Outsider", although these two books are hot and have robbed a certain market share, but they have also activated the market, but "The Frozen Throne" is different, this book is like a beast that eats people and does not spit out bones, and it is completely alive to plunder the share of the rest of the books.
According to an incomplete investigation, since the launch of "The Frozen Throne", the sales of the rest of the fantasy novels have plummeted to two-fifths, which is completely unsatisfactory to the rhythm of life, and many authors are crying when they are interviewed by reporters.
If the curse could kill, Lin Feng would have died hundreds of times by now.
Now the people in the streets are not talking about "Song of the Stars" or "The Outsider Series", but names like Alsace and Illidan.
This is still China, as for the island country......
"Regarding the release of the promotional video of "The Frozen Throne", I have already negotiated with a TV station, what about you Xiao Chen?"
"Well, I've also negotiated with Xingyue Studio, and it's probably already in production. The "Lin Fengdao" promotional video is very short, and I asked them to do it with all their might, and it was completed correctly in a short time. β
"Well, the sooner you advertise it in the United States, it will also be good for the sales of books. "Wang Ni thinks about the problem very comprehensively.
"That's what I think, that's why I'm going to increase the price and get them to speed up without compromising on quality. β
"There is one more thing on this call, the first sales of "The Frozen Throne" have been counted. β
Lin Feng was still quite concerned about sales, and couldn't help asking, "How much?"
ββ¦β¦β
"Xiao Chen, did you know that the first-day sales you created in "The Matrix i Hacker Mission" were broken by the book "Song of the Stars"?"
"You know, 'Song of the Stars' first day of collecting 6.5 million broke the record I set when I was hacking, and the newspapers were chattering about it at the time. β
"Then Xiao Chen, how do you feel?"
Lin Feng said with a smile: "The record was originally meant to be broken, and the book with the highest sales on the first day before this was not also Brother Chu's." β
"It's true that just like Xiao Chen said, records are meant to be broken, so "Frozen Throne" once again broke the record set by Chu Xing's "Song of the Stars" with a record of 7.3 million. Wang Ni had a rare smile on her face.
Hearing what Wang Ni said on the phone, even Lin Feng himself was slightly taken aback, he had no doubt about his popularity, but because of that kind of copy writing, the price was forty percent more expensive than ordinary books, but in this case, it still reached such a very yellow and violent data, it is estimated that many readers have bought two copies like Mu Xin.
"Xiao Chen, the first-day sales of your book in the island country and the mainland surpassed Chu Xing, and since the reputation in the rest of the places is relatively weak, in the end, the first-day sales of more than 10 million in the whole of Asia can only be counted as comparable to Chu Xing. Lin Feng replied with an "um" sound.
Chu Xing's career for so many years is not for nothing, it is a solid foundation. Although Lin Feng's popularity in China is super high, as well as in the island country because of the boom of "Incomplete Crime" and "Knock Dong Suspension Bridge Falling" and the release of the Japanese version of "Sherlock Holmes Detective Collection", now Lin Feng is already a well-known reasoning master in the island country. Not to mention popularity, so in these two regions, Lin Feng can suppress Chu Xing on top of sales, but not in other regions.
For example, South Korea, Thailand, these countries. "Song of the Stars" wants to pull the "Frozen Throne" street.
But overall, it's good news......
"The Frozen Throne" sold 7.3 million copies on the first day in China and 13 million copies on the first day in Asia.
As soon as the announcement was issued, the value on it made many people wonder if their eyes were spent, seven million three hundred thousand, one thousand three hundred It was like throwing a boulder into a calm lake. It's definitely a stone that stirs up a thousand waves.
"The Real Outsider" broke the record for the sales of foreign works in China, while "Song of the Stars" set a new record, which was originally thought to be over. Unexpectedly, it had just begun, and "The Frozen Throne" was devastating, breaking the record of "Song of the Stars" like the arrival of a king.
The first-day sales of 7.35 million copies are really refreshing.
This is a confrontation of Western fantasy novels. It was a lot of twists and turns. As the saying goes, the back waves of the Yangtze River push the front waves......
"Culture Weekend" published a letter of apology in a big way to attract attention - "The first day of sales of 6.5 million, Chu Xing raised the record to this position, I naively think that this record is already the limit of a book's first-day sales in China, just when I hold this view for less than a month, the first-day sales of 6.5 million copies have been broken, not by a very weak advantage, but by a gap of hundreds of thousands, the author hereby apologizes." The author underestimated the energy of Chinese readers, and even more underestimated Lin Feng's strength. β
Yes, no one thought of it. Lin Feng's half-hearted fantasy novel can be tied with Chu Xing, a fantasy novelist who has been selling well for many years, on the first day of sales in Asia, which is really beyond the expectations of many people.
In fact, it was not all a draw, from the perspective of economics, Lin Feng and Chu Xing's battle in Huaxia, Lin Feng had already won.
A copy of "The Frozen Throne" is 40 percent more expensive than a copy of "Song of the Stars", and the value it creates is self-evident with the same sales.
Seeing that "The Frozen Throne" is so popular, the sales rate has completely surpassed that of "Song of the Stars", and the excitement that people can't put down, coupled with that unique worldview, does it really have a chance to beat Kode's "The Real Outsider"? Maybe there really is a chance to survive......
"The Frozen Throne" defeated "The Real Outsider", and Chinese Western fantasy defeated Western orthodox fantasy, if this is really realized, it can definitely be said to be a scene that witnesses history.
Many readers were looking forward to the soonness of this scene, but it was at this time that the sales of "The Frozen Throne" abroad came back......
Even with the full help of Wuling Publishing House, The Frozen Throne sold less than 100,000 copies on the first day in Europe.
That's right! "The Frozen Throne," which sold more than 7 million copies on the first day of China, sold less than 100,000 copies in Europe and the United States.
It's a huge hit in Asia, but in Europe, even if you go all out with a top publishing house, it's a huge bestseller.
Not to mention comparing it with Kode, even Chu Xing's first-day sales in Europe and the United States had more than two million copies, compared with one, it seems that it is not a level at all.
The first day has opened up such a big gap, how can it be compared?
Well, this time the confrontation of Western fantasy novels seems to have been decided...... No matter how popular your novel is in Asia, if it doesn't work in the West, it will still face a fiasco.
On the second day of the release of "The Frozen Throne", sales in Asia were still unusually hot, but what about in Europe? Sales have increased slightly, from 80,000 yesterday to 120,000 today.
For a book like "The Real Outsider", which uses millions or even tens of millions of copies to sell as a unit, tens of thousands of dollars are simply a drop in the bucket.
Day 3...... Day 4...... Over the course of a week, "The Real Outsider" has sold more than 100 million copies. And "Song of the Stars" has also sold more than 50 million copies, but "The Frozen Throne" is less than 20 million copies, less than one-fifth of "The Real Outsider".
Needless to say, the sales in the first week are called a bleak. The taunt "You can only see my taillights" is often used in racing competitions, and compared to sales, "The Frozen Throne" now can't even see the taillights of "The Real Outsider" and "Song of the Stars".
Super debate
One is a program with a lot of personality, two hosts, one is Situ Jin and the other is called Sima Fang, well, in fact, these two are not compound surnames, they are just surnamed Si. The main attraction of this super argument is that the two moderators argue about some of the recent highlights and then hold different points of view. And the topic of their argument today is the confrontation situation of Western fantasy......
Sima Fang said, "I feel that Writer Lin is really courageous, but he is really embarrassed, and he deliberately brought "The Frozen Throne" to the competition. As a result, he won the last place, well, this is lifting a stone to shoot himself in the foot, so he still can't be too confident, and he must have an accurate understanding of his own strength. We don't want to do anything beyond this level of awareness. β
"Why is it said that Writer Lin is the last one. The Frozen Throne has only been on the market for a week. Situ Jin retorted, "And you must know that "The Frozen Throne" is now the first place on the best-selling book list of the island country, this kind of achievement is almost unsurpassed by Chu Da, and the confrontation is not over yet, it is still very early." β
"Even if "The Frozen Throne" is the number one best-selling book in the island country? Even if it is popular in Asia? But in the United States, it can't even rank in the top 500 on the best-selling list, and the confrontation can only be that the gap is getting bigger and bigger. The more Sima Fang said, the more reasonable it seemed to be.
"Writer Lin has always been a miracle maker, and I believe that this time I will be able to create miracles as well. β
"The Frozen Throne" is not loved by Western readers, and without the support of readers in Europe and the United States, how can Lin Feng create miracles. How to reverse ......" TV screen goes black and then changes to a program.
Wang Ni took the TV remote control and turned it around, and then asked, "Pressure to see these?"
"Huh. How can there be pressure? Lin Feng shook his head, "I took the English version of "The Frozen Throne" into account when I wrote it, and the characters and dialogues in it are all in the style of the United States, if such novels are not suitable for the United States, then I really don't know what other novels are suitable for the United States." β
"I fully understand that the reason why 'The Frozen Throne' didn't sell well in Europe and the United States was because of the lack of fame and a kind of cultural resistance, and I know that very well. Lin Feng seemed very calm, jokingly and even said that "Warcraft" is not suitable for Europe and the United States. "So I'm not in a hurry, just by advertising CG anime to open up awareness, sales will naturally improve. β
That's the reason, no matter how good you look, no matter how wonderful the content is, no one knows, no one will buy it at all, so what?
"Xiao Chen, you really understand, it seems that your aunt is too careful. Wang Ni smiled and put down the newspaper in her hand.
This is really a wall down and everyone pushes it, these newspapers and periodicals, as well as the program just now, it seems that they can't keep up with the trend if they don't hack him. It seems that he is embarrassing to participate in this confrontation of Western fantasy novels, and Lin Feng did not come forward to make any response to this, because he knew that only when "The Frozen Throne" became popular in Europe could these people be completely shut up!
"Woo~~" Wang Ni's phone rang suddenly, and after answering the phone, Wang Ni's cold face changed greatly. What is it that makes Wang Ni have such a big reaction?
Lin Feng couldn't wait to ask this question, "What's wrong with Auntie?"
"Yesterday's sales of "The Frozen Throne" in the United States ......" said that there was a sudden pause here, and I don't know if it was intentional or intentional.
"Auntie's sales of "The Frozen Throne" in the United States are already very poor, how bad can it be. β
"It's not very bad, just now someone from Wuling Publishing House called and said that the sales of "The Frozen Throne" exceeded two million copies in the United States yesterday. β
"Two Million ?!!"
"Auntie, are you sure you're not talking about 200 copies, not 20,000 copies, but 2 million copies. β
You must know that the sales in the whole of Europe before were only 100,000 copies, and then the United States alone never exceeded 40,000 copies, and this time it soared to 2 million copies, which is too terrifying, what is the situation.
"Wang Ni got the CG anime and put it on Mi Guo TV?" But even so, this effect is inevitably too good.
"No, Xiao Chen, didn't you say that it would be finally completed tomorrow?" Wang Ni was also very surprised.
CG promotional animation has not yet been launched, but the sales are really rising, although Lin Feng believes that "The Frozen Throne" will definitely sell well in the United States, but it really can't be such an unclear big sell, confused, I don't understand!