Although "Inception" has become quite famous because of Ye Qiu's relationship before.

But after all, people always forget about it after such a long time, so the necessary publicity and marketing promotion before the release is also essential.

The viral marketing of "Inception" in the previous life can be called a classic, so Ye Qiu intends to copy the publicity model of viral marketing in the previous life.

Moreover, compared to "Inception" in the previous life, it is obvious that the resources in the hands of Ye Qiu in this life are more abundant.

In the age of the Internet, the effect of advertising movies on TV media has become less and less, because in this era, many young people have even stopped watching TV at all.

Even if you watch TV, many of them are directly watched on demand on the Internet.

Therefore, the promotion of each movie, Internet publicity occupies the lion's share.

Behind "Inception" is Ye Qiu, an Internet giant, and even if it is viral marketing in terms of publicity, the starting point is much higher than that of the previous life.

In fact, the official website of "Inception" appeared as early as the start of filming of "Inception".

It's just that, unlike the general official website of movie promotion, which usually releases some film-related information, some participating stars, and news about the crew, the official website of "Inception" has content that confuses countless people.

From the time the official website of Inception appeared, there was only one screen.

A spinning top that keeps spinning, without any other information.

Nearly a year has passed, and when the production of "Inception" was announced and the new film press conference was held, people remembered it.

It's just that what kind of story does "Inception" tell? Although Ye Qiu previously revealed that this is a story about dreams, it is still confusing what the specific movie is.

There is actually not a lot of news about "Inception", such as Zhang Quan and Feng Gang, who are at the tip of the needle, such as the grapevine, the reason why Feng Gang ran to participate in "Chinese Restaurant" before was because he was excluded by Zhang Quan, etc.

But these are all things outside the film, and the real content of the film is except for the spinning top on the official website, which few people know.

On this day, Feixun pushed a message, who can make the spinning top stop spinning?

The link leads to the official website of Inception.

At the same time, on the official website of "Inception", it is still the same spinning top that has been rotating since the opening of the station.

However, in the information pushed by Feixun, it is indicated that the first 1,000 people who can find a way to stop the spinning top on the official website of "Inception" will receive a commemorative USB flash drive from the official "Inception".

The first 10,000 users to stop spinning spinning will receive an official Inception souvenir.

The first 100,000 users who stop spinning the top will receive an Inception commemorative T-shirt.

For most netizens, to participate in an event, the first thing to look at is the threshold of the event, and the second is whether the event has a high probability of getting a prize.

Obviously, "Inception", a relatively mysterious film, has no threshold for this event, anyone can participate, and at the same time there are 100,000 places, which is already a considerable number for an event.

Free stuff is always easy to attract people's attention, and the key thing is that this event is also very interesting.

Many people know that the spinning top on the official website of "Inception" has been spinning, and netizens have a way to stop it from rotating.

The first stage of "Inception" immediately became a hot topic of discussion.

Although a USB flash drive, a souvenir, or a commemorative T-shirt are not big gifts, if you can easily get them, then why not participate?

However, netizens soon discovered that this activity of "Inception" makes the spinning top stop spinning, and the method is different for different users.

Some netizens quickly posted their own methods to stop spinning the spinning top on the official website of "Inception".

But when others went to experiment, they found that no!

For example, some netizens let the spinning top stop spinning, and some are very simple, just put it there, and wait for ten or twenty seconds to automatically stop spinning.

For example, some netizens found a dark grid in the page, clicked on the dark grid, and there was a button to stop spinning.

For example, some netizens use the mouse to click on a certain part of the spinning top, and click several different parts in a row to stop the spinning top.

100,000 seems like a lot, but because the number of netizens participating in the event is too large, it took less than a day for the first 100,000 lucky users to be generated.

This made many netizens who found out relatively late very depressed.

However, although it took a short time, it also made the event a hot topic.

How many ways to make the top stop spinning have also been played by netizens.

Many netizens found that the method of making the gyroscopic rotate for the first time changed after refreshing the website.

Some netizens summed up the summary of the methods they found to stop the spinning top.

However, because there is no excitement of the prize, this heat obviously cannot last long.

But of course, after the end of the spinning top stop spinning, when the popularity gradually declined, the 100,000 lucky netizens received the USB flash drives, commemorative gift boxes, and commemorative T-shirts they received one after another.

As a result, new hot topics have emerged.

The least number of people received the USB flash drive, but they were pleasantly surprised to find that there was a trailer for "Inception" inside the USB flash drive.

The trailer is naturally wonderful, but it is still foggy and does not reveal much information about the movie.

The netizens who received the commemorative gift box found the mystery from the packaging of the gift box.

It was a QR code, a QR code that pointed to another Inception-related website.

The QR code points to a website called "Crime of Consciousness", and on this website, there is a decryption level similar to making the spinning top stop spinning.

These levels all contain some mini-games, and when some netizens clear the customs, the veil of this level will be revealed.

There will be some information related to Inception, such as posters, new trailers, etc.

Soon, the secret of the QR code on the commemorative gift box was put on the net by netizens.

Naturally, it will attract other netizens to participate in it.

The largest number of gifts received by netizens, the commemorative T-shirt, is also printed with a QR code and a "dream machine" pattern.

The QR code on the t-shirt points to another complete website, which is called "Hatdream Share?" (What is dream sharing). In the form of an anonymous blog, the website introduces the origin and theoretical basis of the dream machine, trying to uncover it

A conspiracy to open the so-called "inception".

The final level of the four levels set up on the Crime of Consciousness website will be revealed, after clearing the level, a new secret poster.