Chapter 539: Variety shows are not a pile of stars
The two factions of netizens come and go on the Internet and tear each other down. Pen, fun, pavilion www. biquge。 info
On the one hand, there are few stars in "Run, Brother", and it is not enough to watch it at all.
While saying that the star big brand has a bird to use, but the big brand can't let go, how can it look good?
On the one hand, there is the gold film and television that has won many battles, and on the other hand, there is the most powerful film and television giant in China, Dongying Group, one has a gold sage like Ye Qiu, and the other is rich and rich, which is better or worse, and the ratings are clear!
"Run, Brother" was able to survive for a few years in the previous life, and although the ratings fell in the later period, it was still the best in variety shows, so Ye Qiu had absolute confidence.
Don't look at the stars invited by "Two Days and Two Nights", you can kill "Run, Brother" in seconds, but variety shows are not to push stars to ensure ratings.
Maybe in the early days, people will watch shows because they watch stars, but for a show, especially a variety show, there are generally more than ten episodes in a quarter, so content and positioning are the most critical.
The members of the "Running Brothers" brother group in the previous life, in fact, can only be second- and third-tier stars when it comes to coffee positions, but "Running Brothers" can still stand out enough to see that variety show stars are important, but more important is the show itself.
"Run, Brother" and "Two Days and Two Nights" were broadcast at the same time.
Although there is a bit of Golden Film and Ye Qiu's signboard, "Two Days and Two Nights" is a variety show with big names after all, so the first episode of "Run, Brother" lost to "Two Days and Two Nights" is also expected by Ye Qiu.
The ratings of the first episode of "Run, Brother" were 3.8%, and in variety shows, this data is definitely not bad.
However, "Two Days and Two Nights" is indeed worthy of being known as the most powerful variety show in China.
The ratings of the first episode of the program exceeded 4 and reached 4.2!
The gap is not as big as expected, the gap of 0.4, although it is not small, but if you look at the production cost of the two programs, there is no doubt that "Run, Brother" is still the winner.
And the first episode of the show, because everyone is the first time, so with the publicity and star lineup of "Two Days and Two Nights", it is normal for the ratings to be higher than "Running Brother".
This time, although Dongying Group directly played the title of the ratings champion of "Two Days and Two Nights" at the same time, in fact, neither the media nor the public thought that "Run, Brother" lost.
Even although the average ratings of "Two Days and Two Nights" are higher than those of "Running Brothers", it is enough to look at the ratings trend and distribution of the two programs, and it is enough to see that "Running Brothers" actually did not lose.
10 minutes before the start of "Run, Brother", the ratings were only 2.2%, but "Two Days and Two Nights" had 3%!
And in the last 10 minutes, the highest ratings of "Run, Brother" were even very close to "Two Days and Two Nights" at one point.
Let's look at the audience's word-of-mouth.
The audience reputation of a variety show is sometimes even greater than the word-of-mouth impact of TV episodes.
The ratings of the two, "Two Days and Two Nights" are slightly higher than "Running Brothers", but "Running Brothers" has completely exploded "Two Days and Two Nights" in terms of word-of-mouth!
"When I saw my cute uncle Zhang Lun, running on the finger pressure board with an aunt weighing 300 pounds, my heart was broken, and I pity my Uncle Lun."
"I didn't expect Guo Cheng to be so funny, hey, I almost didn't pee."
"The running boy brothers who are fighting with their lives, I only serve Li Youcheng, and it is not only the pants that are torn, but also the temperament."
"Then the question is, what brand is Li Youcheng's pants? The quality is a little worse, isn't it? ”
"Because I watched "Run, Brother" last night, my brother and I were sent to the hospital overnight, and my stomach was pumping with laughter."
……
The word-of-mouth with almost zero negative reviews is simply outrageous.
On the other hand, "Two Days and Two Nights" presents a reputation on both sides.
"My male god Jiang Kun is not only good at acting, but also not bad at all in his funny ability."
"What "Run, Brother" is weak, my male god Jiang Kun can be swept by one."
"I didn't expect my goddess Liu Qianqian to cook a good meal, she is simply a must-have wife who can go out of the hall and enter the kitchen."
"It's that Wang Dawei, who always robs the lens of my male god Jiang Kun, and I always hate it."
"It's funny, but why, I always feel that it's a little weird, and the other guests don't seem to have any sense of existence."
"Hey, upstairs, so you feel this way, too? I think so, too, I feel like it's because the coffee position is a bit bad, so I can't let go? ”
"First of all, I declare that I am not a fan of "Running Man", nor is it "Two Days" black, at the beginning, I watched "Two Days and Two Nights", as the biggest actor Jiang Kun, it did let us see another side of him, but I don't know if it was an illusion, I feel, the camera has always been given to Jiang Kun and a few more big-name stars, but other guests, almost no sense of existence, and it feels weird overall."
""Run, Brother" I only watched the last tearing of the name card battle, I have to say, this link is really fun, the usually glamorous big stars, in the tearing of the name brand, there is no image at all, it can be seen that they are very devoted, although it is not excluded that there is a script factor, but overall, in terms of play, "Run, Brother" feels more natural."
The audience's impression of "Run, Brother" is that it is funny, very funny, the stars are very involved and behaves naturally, and the members of "Run, Brother" each have a very distinct positioning.
On the other hand, "Two Days and Two Nights" gives people the impression that it is completely a show of several stars, and the other guests are completely foils without any sense of existence.
In terms of influence, especially in reality, the running man directly killed "Two Days and Two Nights" in seconds.
Originally, the finger pressure board that couldn't be sold much in a year, after the broadcast of "Run, Brother", in just a few days, the inventory was emptied.
There is also a brand-tearing game, which has entered thousands of households, because this game is simple, as long as you make a sticker nameplate, you can play. So it's very popular.
On the other hand, although the ratings of "Two Days and Two Nights" are higher than those of "Run, Brother", there is no portability in this regard.
And the official store of "Run, Brother", the famous brand and the finger pressure board have also become the best-selling products, exceeding 100,000 orders in just a few days.
Because the price is not high, and in addition, Taobao and Tianxia Mall have comprehensively investigated piracy in various online stores, so the peripheral products of "Running Brother" are extremely popular.
In contrast, "Two Days and Two Nights" does not have this treatment, and "Two Days and Two Nights" is a star who goes to the countryside together for two days and two nights. In terms of games, it is also based on local materials, and in this regard, the game link of "Run, Brother" is to complete "Two Days and Two Nights".