Ye Qiu's idea for Mango TV and Chen Silin, as well as QQ Mall, is that the so-called first fashion reality show "Goddess's New Clothes" in his previous life is "Goddess's New Clothes"!

"Goddess's New Clothes" will present 10 episodes of the whole season, each episode will have six goddess-level female stars, around a theme of creativity/design, and devote themselves to every process of clothing design and production, fully plan the runway show, mobilize all resources to express their design works in an all-round way, and then win the orders of four buyers on behalf of the market, the recognition of the top fashion observation group and the support of the audience, and finally bring their fashion concepts to the market. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The show adopts a knockout system, and every 2 episodes there will be a 'goddess team' to be eliminated, and another goddess will be added with new progress, and finally an actress with the highest points will be selected to be crowned the 'fashion queen'. Each episode of the program will also invite a male star to perform as a male god on the spot and participate in the work of the fashion jury throughout the process, expressing his unique understanding of the goddess's new clothes from a man's perspective.

Mango TV has also made great efforts for this program, not only inviting many people from well-known fashion magazines to join the top fashion observation group.

And in terms of propaganda, it spares no effort to carry out all-round bombing!

However, those well-known fashion brands are much simpler than imagined, and after learning about the form and creativity of this show, there is an endless stream of brands that want to join the show.

Reality shows, in China, where variety shows have just sprouted, is still an extremely innovative way to show programs.

Not to mention this era, this program is still a very special program even after more than ten years.

In other programs, advertisers generally advertise through product placement, advertising titles, etc., but this program is completely different!

This is no longer a product placement, but a direct advertisement at a glance! For those buyers of well-known fashion brands, being able to appear in the program is itself an invisible advertisement.

For celebrities, this is a show that can highlight their fashion name, and there are not so many stars who can go abroad to the red carpet these days.

And the fashion industry in China has always been a little inferior to Europe and the United States, so this main fashion program has also been concerned by the fashion industry!

When the first issue of "The Goddess's New Clothes" was broadcast, it suddenly caused a fashion whirlwind in China.

It has almost become a fashion vane for urban women, look at what you wear, it's not trendy at all, it's not fashionable at all, go to see "Goddess's New Clothes", go to QQ Mall to place an order, that's fashion.

It is worth mentioning that the S&Y brand has also become one of the four major fashion brand buyers of "Goddess's New Clothes", while the other three buyers are all well-known fashion clothing brands in China and even internationally.

As Ye Qiu told Chen Silin before, putting S&Y among these well-known brands suddenly gives people a sense that S&Y's brand is the same grade as these brands!

At the same time, because of the synchronization of "Goddess's New Clothes", it is exclusively sold on the QQ mall, and the QQ mall is also promoted.

At the same time, those well-known fashion clothing brands have naturally become the settled merchants of QQ Mall, which has led to the entry of other clothing brands.

For these fashion brands, perhaps, the goddess's new clothes can't sell too much in one issue, but what they want is the advertising effect of this brand.

"The Goddess's New Clothes" gives people the feeling of top fashion, so as a brand buyer of top fashion, it has naturally become synonymous with fashion in the hearts of the audience.

"The Goddess's New Clothes" because, there is fashion, the first fashion reality show in China, the model that can be bought when you see it, coupled with the overwhelming publicity, in terms of ratings, it can be said that it soared in the same period.

Fashion, for many urban white-collar workers, they usually go shopping, read fashion magazines, and watch foreign fashion shows, but the biggest reason why fashion feels far away is that maybe you have seen a foreign fashion show and like a certain piece of clothing in it, but you can only see it, but you can't buy it, or you don't know where to buy it.

But "Goddess's New Clothes" is different, professional designers and female stars have designed new fashion styles together, and there are also catwalk performances, and a large number of people in the fashion circle make comments.

The most important thing is that this time, which one you fancy can be bought directly on the QQ mall to keep up with the pace of fashion.

"The Goddess's New Clothes" has become synonymous with fashion nowadays, don't understand fashion, don't know how to dress up, go and see "The Goddess's New Clothes".

Fashion can be seen, and you can buy, this is the most important thing!

However, the media in the advertising industry vigorously analyzed Ye Qiu's new idea "The Goddess's New Clothes".

"The Goddess's New Clothes" is definitely a win-win show first and foremost.

First of all, from the program itself, it has brought super high ratings to Mango TV, which is the first point.

Secondly, for the female stars in "The Goddess's New Clothes", being able to show their fashion side is also a great publicity opportunity for female stars.

Again, for fashion clothing brands, this is completely a program that directly promotes their brand, and it is also an advertisement, but such an advertisement is obviously more acceptable.

Also, QQ Mall, because, the hit of this show, super high ratings, those new clothes that represent fashion, by QQ Mall, synchronous, exclusive sales, this itself is a huge advertisement, and those who are eager for fashion, like fashion urban women, suddenly become customers of QQ Mall, this program can be said to have cultivated a lot of new online shopping customers for QQ Mall.

When they shop online in QQ Mall because of the goddess's new clothes, won't they go to see other things at the same time?

After an online purchase, the convenience of online shopping will also let these people understand online shopping, know that online shopping, the same will have a second or third consumption.

After experiencing the online shopping of QQ Mall, these people naturally become customers of QQ Mall.

Also, if they want to buy the goddess's new clothes, they must first register a QQ number, which invisibly also publicizes QQ.

Of course, the biggest winner is not the above, but the provider of this idea, Ye Qiu.

The success of this show, S&Y's smooth change has improved its original status and become a well-known fashion brand, presumably this is what Ye Qiu and Chen Silin did after lunch!

Secondly, the show itself has high ratings, I believe that Ye Qiu must have a lot of shares in it, and finally, Ye Qiu is a shareholder of QQ, and it is likely to be a shareholder of QQ Mall.

Finally, this case also promoted Ye Qiu's own fame...... (To be continued.) )