"Where is the road for domestic small-budget films?"

"Who does the Domestic Film Protection Month protect?"

"Hollywood blockbusters are coming, how should domestic movies respond?"

"There was "Star Wars 2" in the past, and "Spider-Man" in the back, who raised eyebrows for domestic movies?"

"Gambling five million, "Crazy Stone" is willing to explore the way for domestic low-cost films!"

……

After the "Crazy Stone" Jinling promotional conference, the media coverage changed. Pen % fun % Pavilion www.biquge.info

is no longer a simple propaganda film, but is strongly inserted into the level of "the development status and survival of domestic small-budget films", which instantly aroused heated discussions in the film industry.

"Crazy Stone" has been hyped as a representative of this summer's small-budget films...... Of course, the media's transportation and pen fees have not been invested, but they have not attracted the dissatisfaction of the representatives.

Whether it is a domestic small-budget movie that has become cannon fodder, or a domestic small-budget movie that is about to be released, they are all happy to be the first bird of "Crazy Stone".

"Stone" is successful, and they can confidently say that it's not that our movie is not good, but that the publicity is not enough!

"Stone" failed, and they can also sigh, in the Chinese film market, small-budget films are struggling, and Meng Ren invested five million in publicity expenses, but they are still dead.

In a word, the success of "Stone" can excuse them, so as to explain it to the investors and financiers.

It's not that we don't work hard, it's that the audience is too tricky.

If I can get tens of millions of investments, the box office of my movies will not be bad!

Based on their own interests and feelings about their own situation, many directors of small-budget films have spoken out one after another, with the help of "Stone", spit out the current film environment and the injustice encountered by small-budget films.

As a result, "Crazy Stone" was pushed to the forefront.

On the one hand, many film critics unanimously criticized "Stone" for its lack of sincerity, and the publicity cost greatly exceeded the production cost; on the other hand, the directors of small-budget films complained that blockbusters in the film market were dominant, and the factors that determine the box office have been greatly tilted from the film itself to the intensity of publicity.

The focus of the conflict between the two sides ultimately comes down to the quality of the film.

Everything has to wait for the release of "Stone", relying on its own box office and word-of-mouth.

Cute people film and television.

General Manager's Office.

Chen Qiaoen looked at Mai Xiaoyu opposite, with a complicated expression: "Mr. Mai, have you and Director Xuan discussed it a long time ago?"

Of course it was discussed!

Mengren big3 originally planned to find someone to ignite the hype by himself, but he never thought that Ning Shibin's grandson would help, not only for free, but also for better results.

At the Jinling promotion meeting, many old drivers among the reporters suspected that it was a scene directed and acted by cute people.

"I'm glad you care so much about the company's development. I'll give you another task to collect all the negative reports about the company and the film. ”

In recent reports, the cold front can be described as unique.

He did not participate in the saliva of film critics and small-budget film directors, but bluntly spoke out in a sharp style to sensationalize cute people, with the purpose of promoting the "bad movie" "Stone", and wanted to "steal money" from the audience's pocket in the release at the end of the month.

In the circle of freelance writers, Leng Feng is very famous, and he is a frequent guest of the entertainment editions of major media, with more than one million Weibo fans. Excluding zombie fans, the active following is more than six figures.

His report was not only published in the entertainment pages of many media, but also updated on Weibo, and was widely forwarded by fans, which had a great impact.

Chen Qiaoen was stunned: "Collect negative reports...... Why?"

"He used his fame to discredit the company in the media, and I am ready to sue him. ”

"Are you serious?"

There are too many similar things in the media, and most of them stay at the stage of tearing up their words, at most they say "reserve the right to resort to law", and really rise to the legal level...... Yes, but very few!

"You don't have to ask, just do what I say. ”

Really treat me as your employee!

Chen Qiaoen scolded two sentences and prepared to leave.

Suddenly thought of something, and sat down again: "Mr. Mai, next time the company has a publicity plan, please don't bypass our publicity department, otherwise we will be very passive and unable to cooperate with the company's publicity." Also, there are big loopholes in your publicity plan this time. ”

"Oh?" Mai Xiaoyu became interested, "What loophole?"

I have to admit that the hype of "Stone" this time was relatively successful.

Mai Xiaoyu "kidnapped" a number of domestic small-budget films, which were strongly inserted in the propaganda of large-scale carpet bombing at home and abroad, stealing a lot of limelight, topics and the audience's attention.

However, in Chen Qiaoen's view, this hype is a bit desperate, and the risks behind it are huge.

"...... after the release of "Stone", as long as there is an unsatisfactory aspect of the box office or word of mouth, it will be strongly rebounded by the doubters, which will have a huge negative impact on the film and the company. ”

Mai Xiaoyu was silent and looked at Chen Qiaoen.

Chen Qiaoen was panicked by him, and his eyes wandered away from him: "Why do you keep looking at me?"

"Jon, I see you're becoming more and more professional now. ”

Chen Qiaoen was right.

This time the hype of "Stone" needs to rely on box office word-of-mouth to end. Only a bumper harvest at the box office and word-of-mouth can draw a successful end to this hype.

Box office......

Public praise......

Before the release, it was all unknowns.

No matter how confident the producer is and how hung he blows, in the end, the market has to speak.

Why are domestic filmmakers and theaters keen on importing blockbusters and sparing no effort to promote, because they have achieved high box office abroad and have been verified by the market.

Although at the preview screening of "Stone", the participating media, theater chains and theater managers thought that the film was good, but no one could guarantee the audience's reputation and the box office that determined the film scheduling rate in advance.

Lighting a cigarette and taking a puff, Mai Xiaoyu smiled and said, "You don't have confidence in the company, or do you have no confidence in Ah Zheng's book?"

"I didn't mean that. I still have the same idea as before, before the release of the film, I asked Mr. Ah Zheng to come forward and accept an exclusive interview with the media. It is best that the little fish teacher can also be present together to build momentum for the film. ”

"No way. Ah Zheng and Xiao Yu'er are the killer of the company, do you know how many people are fighting their ideas now?"

Ihq don't talk about it, I still want to get Ah Zheng's contact information.

Domestic film and television companies are no exception. The Weibo messages of the two are full of many film and television companies, people in the circle, and investors who have never heard of it, asking for scripts, theme songs, and songs at high prices.

If Ah Zheng and Xiao Yuer show up, there will be many companies waving checks and poaching them from the cute people with generous treatment.

Mai Xiaoyu's explanation is high-sounding, Chen Qiaoen does not believe it, but he cannot refute it.

After a moment of silence, she said, "Well, I'll admit that I didn't think it through. Why don't I interview them individually and send them a press release to the media? they're very popular right now, and it would be a shame if I didn't take advantage of them. ”

Recently, the Korean film "My Sassy Girlfriend" was released, and Hailian Cinemas made a lot of money by taking advantage of the patriotic enthusiasm of the Chinese people, and at the same time stirred up screenwriter A Zheng and songwriter Xiao Yuer.

However, trouble also came as expected...... (To be continued.) )