Chapter 2: The Best of Times

"I—I actually traveled back in time to 1998??"

Wei Ye looked around in disbelief, the youthful atmosphere that belonged to the campus, and the youthful frivolity that he had in those years. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

At this moment, it was bizarre and re-experienced!

"Oh my God. This, this!"

After the initial shock and panic, as a senior Internet person who dedicates almost all his energy to the Internet, he was instantly overwhelmed by the ecstasy and excitement from the heart!

God, this is 1998!

It was later recognized by the Internet industry as the year 1998 when China's Internet really rose!!

This year, the three major portals of Xinlang, Sohu and NetEase have been unveiled, and at the end of the year, the future social giant Tencent was born in Shenzhen.

Subsequently, in 1999, there was the establishment of the later e-commerce giant Alibaba, followed by the domestic search giant Baidu in 2000.

It can be said that the three giants of BAT, which dominated almost the entire domestic Internet market in later generations, namely B-Baidu, A-Alibaba, and T-Tencent, were all founded in the past three years before 2000.

Not only that, if you look at the global market, Apple has just ushered in the return of Jobs at this time, and the iPhone that will be sought after by countless fruit fans in the future has not yet been born.

In 2016, the world's social giant, which occupied the global market and had 1.5 billion monthly active users, and was even larger than China, the most populous country, was officially launched in 2004.

As for what meager things, Twitter, World of Warcraft, and League of Legends are super hits that the world can't even think about today.

Now, as a senior Internet person who has been engaged in the Internet industry since graduating in 2000, he has 16 years of experience.

What could be more exciting than being reborn 20 years before the rise of the Internet?!

For an Internet person who has been in the industry for 14 years and has started a business twice but failed in a row, this is an opportunity to prove himself!

Because he clearly knows the future development trend of the Internet, he understands the psychology and needs of users better than anyone else, and he has rich experience in Internet practice.

So when the initial panic passed, Wei Ye soon made the decision to start his own business without any surprises.

The reason why he made this decision so quickly is, on the one hand, because of his own experience, two consecutive entrepreneurial failures, which proved his restless heart.

On the other hand, it can be clearly seen from his name that Wei Ye Wei Ye, when his father gave him this name, he hoped that he would be able to achieve something in the future, and even achieve something great.

And he himself lived up to expectations, studied hard in the small county town where he was located, and finally turned into a dragon and was successfully admitted to Tsinghua University, the temple of dreams of domestic students.

Perhaps for his parents, being admitted to Tsinghua University is enough to boast of the great cause of Guangzong, but for Wei Ye, who has been exposed to the Internet industry.

The myth and miracle that the Internet has changed the world and even created wealth, this is what he really wants to pursue in his heart!

Think of Jack Ma, the godfather of self-made entrepreneurship, from an unknown grassroots to the richest man in China, in less than 15 years.

When Baidu went public in 2005, it had 7 billionaires, hundreds of multimillionaires, and many more millionaires overnight!

It can be said that the rise of the Internet industry has given more ordinary people from ordinary families but with the world in mind the opportunity to succeed.

And more importantly, it is also the most important reason that attracts countless trendsetters of the era and major venture capitalists, that is...

In the field of the Internet, the speed of accumulating wealth is far faster than that of traditional industries!

To take a very simple example, it took more than 100 years for General Motors to reach a market capitalization of $300 billion, but Facebook, that is, Facebook.

It only took three years.

This is an era destined to belong to the Internet.

It's the best of times.

It's also the worst of times.

It is undoubtedly a nightmare fatal blow to the traditional industry, but for a senior Internet person like Wei Ye, it is destined to be the best opportunity to start from scratch!

"So... Where do you start?"

After the excitement, Wei Ye gradually cooled down, and he sat quietly around the playground, and began to think about how he should take the first step on the next road.

Obviously, for Wei Ye, who understands the general trend of Internet development in the future, in fact, he only needs to imitate any of the three giants of BAT.

This is enough to make him one of the most heavyweight Internet tycoons in China in the future.

But which one should you choose?

Should it be Alibaba launched in 1999 to do e-commerce business, or to imitate the future social giant Tencent and launch the instant messaging software QQ before 1999?

Or follow the path of Baidu Robin Li to engage in the mode and gameplay of search engines?

I have to say that at this moment, Wei Ye is indeed caught in this kind of difficult choice that is quite happy.

Do you want to create the next Alibaba, or the next Tencent, or the next Baidu?

Even for a while, Wei Ye had an extremely greedy idea, that is, he did e-commerce, social networking and search all independently, so that he was naturally an unprecedented domestic Internet giant.

This idea once made Wei Ye excited, but he couldn't be blamed for it, because it was so tempting that no one could resist it.

So Wei Ye began to conceive passionately, first to win Alibaba, let Ma Yun work for him, and then buy Tengxun, and let Xiao Ma be a horse boy for himself.

Finally, I will control Baidu, let Robin Li be a technician for himself, and by the way, he will be responsible for the appearance of his own company.

This thought made Wei Ye couldn't help but be deeply intoxicated, but suddenly, an experience of starting his own business but failing miserably directly woke up Wei Ye, who was in a state of self-esteem!

That is already his second independent business, that time the lesson is really painful, I resigned from the position of operation director with a monthly salary of 20,000 3, and chose to grasp the tide of mobile Internet that I am optimistic about.

It was in 2014, in the first year of the mobile Internet, which belonged to the outbreak of the outlet, Wei Ye chose this general trend as his entry point, and prepared to do the campus market first.

Pulled a professional technical partner, both of them invested some money and started directly, the partner is responsible for writing code and technology, and he himself is responsible for the planning and operation of the project.

From the beginning, his idea was big, to be the entrance and platform for all business information of the school, and to open up the communication and connection between students and off-campus businesses.

And it is slowly carried out by one school, each school has its own exclusive APP, and finally it is connected to form a college alliance organization or channel.

As a result, the 'Shuimu Tsinghua' mobile app was officially launched at Tsinghua University a month and a half later, and students can get part-time information, business discounts, employment opportunities, training information, funny jokes, takeaway delivery, and so on on on their mobile phones.

It can be said that almost all the campus functions that Wei Ye can think of, he can't wait to stuff all of them into his software, and he feels that this can increase the attractiveness of his software.

But what he never expected was that with his hard work regardless of the cost, the traffic of the software went up, and at one time it could even cover nearly 40% of Tsinghua University's students.

However, because there are too many functions of the software, there are too few businesses and information in each function, which makes students feel that this APP seems to be useless, so Wei Ye was ruthlessly abandoned.

He lost almost all his savings, even his wife left him, and his only baby daughter was awarded by the court to his wife who could support him.

After this battle, he finally understood that in the early stage of entrepreneurship, especially in the stage of entrepreneurship, don't spread the stall too big, and don't try to make all the money-making points.

This is very fatal for entrepreneurial teams that are just in their infancy.

Because the resources of the entrepreneurial team are limited, whether it is manpower or capital, it is eager to break one cent into two cents, so at this time, it is most taboo to be greedy, complete and large.

With this thought, it's better to focus on a direction first, and pile up all resources on it, such as delivering takeaways, so don't think about getting a part-time job or something, then there is a chance to make it hungry in the end.

Or is it specialized in express delivery, and in the end, it may be able to make a happy harvest, or it can also specialize in selling mobile phones, maybe it can also be a long-term music?

Therefore, since then, Wei Ye has always kept in mind this bloody and profound lesson, until today, he suddenly dispelled all his delusions and asked him to start doing things in a down-to-earth manner.

You know, even if you have the ability to control the future like a prophet, if you want to create a behemoth like BAT, it is still ambiguous, and it is not yet known, let alone all three?

Therefore, Wei Ye can grasp one of the points, whether it is Alibaba's e-commerce, Baidu's search, or Tencent's social networking.

Wei Ye can do one of them well, it is already very, very good, if the greed is not enough to swallow the elephant, then in the end it can only be the same as in the previous life, in the end it is still a bamboo basket for water!

So after thinking about it for two hours, Wei Ye reluctantly returned to the starting point and had to make a choice among the three giants of BAT.

Is it to engage in Baidu search, or to do Ali e-commerce, or to create a huge social empire belonging to WeChat QQ?

Well, that's a bit of a headache...