readx;? Although the closed beta and internal beta of "Legend of Blood" have been completed, in fact, these are only carried out within the company. Pen ~ fun ~ pavilion www.biquge.info

According to Ye Qiu's promotion plan, the first link is to open the internal test to players.

In fact, the internal test of the game was originally a good means of publicity, but in this era, because online games have just begun to prevail, the internal test is mainly based on internal employee testing in many game companies.

Of course, the first step is publicity, and Ye Qiu has prepared 25 million funds for the entire publicity and promotion plan.

When Ye Qiu announced that he would invest 25 million Chinese dollars as a promotion and publicity expense, the entire legendary technology exploded.

You must know that the development cost of "Legend of Blood" is only a few million in total, but now Ye Qiu told them that the cost of publicity and promotion is actually 25 million, and this figure is only a temporary budget, and it can be added if it is not enough.

It is simply a precedent in the industry, and many people's first feeling is not that they are awesome, but that they are stupid and have a lot of money.

But after seeing part of Ye Qiu's promotion plan, all the people in the publicity and distribution department kept their mouths shut, and the only thing left was subversion, it turned out that a game could still be promoted like this.

The first wave of propaganda was naturally the use of its own resources, and Ye Qiu directly used his fame as a propaganda tool this time.

Soon, online media and offline media all reported one thing.

The new king of advertising is once again out of business, and this time, he has thrown money into the online game industry.

The "Legend of Blood", which had previously appeared in Ye Qiu's rebirth novel, became a realistic online game.

Under Ye Qiu's intentional promotion, Ye Qiu did not do his job properly and entered the news of the online game industry, which was overwhelmingly reported.

It's just that to Ye Qiu's expectations, this time not many people stood up to question Ye Qiu's incompetence this time, but joked that Ye Qiu was going to start subverting an industry again, this time in the online game industry.

But despite this, the game "Legend of Blood" has still entered the sight of many players, and many netizens said that just because this game is from Ye Qiu's creativity, it is worth trying.

After all, Ye Qiu had never disappointed everyone. Moreover, Ye Qiu's original novel, which described the popularity of the game "Legend of Blood", as well as some content about this game, also made many people curious about this game that turned from text to picture.

However, the blockbuster is not this, but later, a legendary technology insider revealed that Ye Qiu prepared a promotion budget of more than 30 million for this "Legend of Blood".

If Ye Qiu's involvement in the online game industry is not hot news, then the promotion budget of 30 million has stunned countless people at once.

30 million, it's just the promotion budget, you must know that the development cost of today's online games is only a few million at most, and most of the game companies in China are acting as agents for online games in the country of sticks, and the agency cost is only so much at most.

And now, Ye Qiu took out 30 million at once to smash the promotion, which is simply going to explode.

If it was said that because of Ye Qiu's legendary events in the past, everyone was accustomed to Ye Qiu's lack of business, then as soon as the 30 million broke out, those who were originally worried about being slapped in the face all stood up at this moment.

Someone has made a statistic on the current online game market in Huaguo, the current game with the highest number of online people at the same time "The World of Kings" has only 80,000 people online at the same time, and the annual revenue of "The World of Kings" is only about 20 million, and after deducting the cost, it would be good to have a net profit of 10 million, so if you calculate it in this way, the 30 million promotion costs of "Legend of Blood" are not counting the operating costs, even if it reaches the height of "The World", it will take 3 years to pay back.

As for the entire online game market in China, so far, the total market size is only about 600 million. And that's just the total market size.

In other words, if "Legend of Blood" wants to be profitable within a year, then the number of concurrent online users must at least double to 160,000 average concurrent online users to achieve profitability.

Therefore, this time Ye Qiu's undefeated true body is afraid that it will really be broken. Although Ye Qiu had repeatedly created miracles before, and repeatedly brought surprises and surprises to people, in the face of such a reality, it was obvious that this time Ye Qiu was afraid that he would fall into the sand.

Of course, some people suspect that this number has a lot of moisture, 30 million, it can't be a real number at all, I'm afraid it's just a smoke bomb released by Ye Qiu.

At the same time, the publicity and promotion resources in Ye Qiu's hands began to exert force.

First of all, the QQ pop-up window, released a hot news, of course, this pop-up window can't be free, after all, although Ye Qiu is the major shareholder of QQ Group, but after all, there are other shareholders, of course, the advertising price must be much lower than other advertisements.

"Legend of Blood" will be open to players this Saturday at 8 p.m. for half a month, and players are welcome to participate.

Search and paste the bar "Legend of Blood" official post bar was officially created,At the same time, there is a prize activity in the post bar,When the time comes,Users who are interested in this game,You can go to the "Legend of Blood" bar to sign in,During the internal test period, twenty lucky users are drawn every day,In addition to giving them the registration code for the internal test,Each person will be given a mobile phone worth 1,000 yuan,In addition,Choose three of the luckiest users every day,Gift three laptops worth 5,000 yuan。

In this way, the direct operating cost of sticking to the bar every day is only tens of thousands of yuan, but who has such a wealth in the current Internet company? Don't look at the current Internet companies are so highly valued, but for large companies, it's not that they can't afford to make money, but they haven't figured out the user positioning yet, and they have always had a concept in their hearts that has not been reversed, that is: their goal is to make money from users, not to post money, with this budget, they would rather give promotion channels than users, which will put the cart before the horse.

The advanced and rough promotion method of throwing money at users is currently no psychological burden for Ye Qiu to play.

And Ye Qiu is well aware of the effectiveness of this promotion method.

Logically speaking, this is attractive enough, but the attraction is not only that, the second point is even more crucial.

Legend Technology welcomes players to look for bugs in "Legend of Blood", and has prepared a million prize for beta players, as long as you find a bug and submit it to "Legend of Blood" GM, once it is adopted, the player who finds the most bugs will receive a cash reward of 100,000 yuan, and as long as you find a bug, as long as it is adopted, you can also get a lot of cash rewards.

After the launch of these two exciting activities, netizens exploded all of a sudden.

And these two are not large-scale spenders, but people can't help but start believing in the authenticity of the 30 million promotion budget.

This is only during the closed beta period, and these two activities alone will cost Legend Tech more than 2 million, accounting for one-fifteenth of the promotion budget!

Not to mention, the overwhelming advertising costs.

On the first day of the internal beta of "Legend of Blood", search for "Legend of Blood", and in one day, more than five million sign-in users poured in.

The next day, when the user found the bug on the first day and submitted it to the GM of "Legend of Blood", he received a cash reward, although it was only a few hundred yuan at most, but it suddenly detonated the passion of netizens.

The sticky page of Tieba announced the names of these winners, including the 20 lucky users who were born on the first day.

As a result, on the second day of the closed beta, the number of sign-ins reached a crazy 8 million.

This data made those who originally shouted that Ye Qiu would fail this time, suddenly shut up, although this is only an internal test, and has not yet started to charge, but with such an unnatural attention, even if one percent of people finally become paid players of this game, they can reach the highest number of people online at the same time in Huaguo. (To be continued.) )

：。 ：