On May 13, 2009, local time in France, the 12-day 62nd Cannes Film Festival officially kicked off. Pen fun and pavilion www.biquge.info

The "Inception" team led by Yu Xiaoxing and the Hualong Pictures team led by Shi Hao won the "rendezvous", and the two sides stayed in the same hotel to prepare for the premiere of "Inception" in a few days.

At the same time, Hualong Pictures also divided a part of the people to understand the films participating in this exhibition. They came to Cannes not only for the overseas distribution of "Inception", but also to select a few more excellent films and win the North American distribution rights or global agency rights.

As for the red carpet at the Cannes Film Festival, there is no hurry to leave.

From all walks of life to small companies, they all have their own rules, and Cannes has them.

During the Cannes Film Festival, it's not always better to walk the red carpet as soon as possible.

According to past experience, the red carpet on the opening day of the film festival is no more lively than the "blockbusters" that participate in the exhibition later. In addition to the must-attend jury members and the opening film crew, many stars are willing to leave the good show behind and wait until the festival is slow to heat up before making an appearance.

Therefore, on the price list of local marketing companies, the price of walking the red carpet on the first day of the opening is low, and it is very cost-effective for some blanket stars.

The main creators of "Inception" do not need to be blanket stars, nor are they in a hurry to walk the red carpet. The premiere time and number of screenings of the film at the Lumière Palace, as well as the date and time period of the red carpet, have long been arranged.

At present, what the main creators such as Yan Xiaoxing, Huang Bo, and Li Bingyi have to do is to accept interviews with reporters, promote the film, attend various evening activities, and communicate with film peers at home and abroad.

Among them, the purpose of promoting the film is to sell the film.

Since this is the first time that Moe has participated in the Cannes Film Festival in the form of a non-"black household", "Inception" is also the first time to have a booth for display. Like other participating films, you need to build momentum for the film in front of your own booth.

There are many Chinese-language films participating in the film festival in Cannes this year, and there are three in the main competition unit, one each from the mainland, Hong Kong and Taiwan, representing China to participate in the competition. In the list of jury members, the name of Chinese actress Shu Qi also appeared.

There are even more Chinese-language films from the two sides of the Taiwan Strait and three places participating in the exhibition, and the directors, leading actors and other stars are all working hard to promote their new films.

This year marks the 100th anniversary of the birth of Hong Kong films, and the Hong Kong Trade Development Council has moved the stage of celebration to the beach of Cannes.

Shu Qi, who served as a judge in Cannes, the Hong Kong filmmakers who were shortlisted for the main competition unit, the well-known movie stars who are also the ambassadors of Hong Kong Film and Television, and many directors, stars and other filmmakers from across the Taiwan Strait and three places attended the celebration.

The two sides of the strait and the three places belong to China without distinguishing each other, and there are also many exchanges in the entertainment circles of the three places, such as Xiao Xiaoxing, Huang Bo, Li Bingyu and other home crew of "Inception", and the small beach in Cannes was dazzling for a while.

At this year's Cannes Film Festival, the scale of the Chinese Army is not small.

There are many films in the mainland, Hong Kong and Taiwan Island "set up stalls" to participate in the exhibition, with all kinds of exquisite posters, and well-known directors and well-known movie stars are working hard to promote them to attract the interest of distributors and buyers from all over the world.

To describe it as a domestic media report, the booth where the Chinese film is located is very popular, and many movies are quite outstanding.

This kind of report is not to fool the people who eat melons, and it is true that some Chinese-language movies are quite popular.

After the 2-minute trailer of the Chinese-language film "Confucius" was officially unveiled at Cannes, it received continuous praise. A filmmaker from Europe said on the spot that in the eyes of Westerners, Confucius was an almost divine existence in ancient China.

This year's blockbuster film "Fengyun II" was screened in Cannes for two screenings of about 30 minutes, and tickets were sold out early. On the first day of the opening of Cannes, Japanese and Korean buyers bid for the rights to the film.

The romantic comedy "Very Perfect", starring and producer of the internationally renowned Chinese actress International Zhang, is full of all kinds of bizarre fantasy content and is known as a romantic comedy with an international vision.

In less than three days, after the opening of the film at the Cannes Film Festival, it has received contracts from buyers in more than 20 countries. There was even a situation of "crazy grabbing" by different film buyers in the same country, and there were even those who directly brought the contract to the scene to ask for the signing.

Although this film is not the way to sell overseas distribution rights with a slow recovery cycle, but to sell the copyright directly in the way of recovering funds as soon as possible, the price and contract terms are much worse, but it is enough to prove the appeal of the international chapter in the international market.

At this year's Cannes Film Festival, the Chinese films that came to participate in the exhibition seem to be quite important. The third volume of the French film magazine "French Film Cannes Special Edition" devotes two full-page pages to introduce the Chinese film industry.

Many Chinese directors led by Feng Dagang and their previous works were mentioned, and a special column was used to introduce the 2007 "scourge" Cannes Film Festival, but the world-popular soft science fiction film "This Man is from Earth", and film director Zhang Xiaoquan.

By the way, he also introduced the latest science fiction movie "Inception" produced by the same Huaxia Film Company, as well as the news that director Xi Xiaoxing angrily scolded a reporter from a British newspaper at the airport.

It is understandable that "French Film Cannes Special Edition" attaches great importance to Chinese-language films, because Chinese-language films are quite popular at the Cannes Film Festival this year, but the care for the two sci-fi films of Moe Ren ...... I have to say that the grievances and contradictions between Britain and France are really deep-rooted.

Thanks to the magazine, not long after the Cannes Film Festival began, "Inception" attracted a lot of attention, and many overseas distributors came to the "Inception" booth to learn about the film; there were many media interviews with the main characters such as director Xiaoxing, Huang Bo, and Li Bingyi; at cocktail parties of different natures and fashion brand festivals, there were many people who took the initiative to chat with Xiaoxing, Huang Bo, and Li Bingyu, and almost all of them wanted to understand "Inception" from different angles.

Sci-fi movies have always been the shortcomings of Chinese films, but cute films and television are the "outliers" of the Chinese entertainment industry.

"Fatal ID", the first to go overseas from Cannes, although it is a thriller drama movie, it is somewhat hung with the label of science fiction. The global box office is not too high, but it has allowed the global film industry to see different Chinese-language films.

At present, Fox has bought the copyright of "Fatal ID" and plans to adapt it and shoot the American version of "Fatal ID".

The second film from Cannes to the world, "This Man is from Earth", is a soft science fiction film promoted in the form of pure dialogue and interpreted in the form of drama.

However, soft sci-fi is also sci-fi, even if it jumps out of the inherent routines of traditional sci-fi films such as "laser plus metal", no one can deny that this is a sci-fi movie. In particular, the film's high global box office is a huge contrast to the tens of thousands of dollars invested.

In fact, "This Man Is from Earth" was not only a huge success at the global box office, but also sold well in the audiovisual market.

Mengren Film and Television, a Chinese film company, can make and make science fiction films, which has been affirmed by the global film industry.

Therefore, this time, the chief director of Mengren and the director who once directed "Fatal ID", Xiaoxing, brought the sci-fi film "Inception" to the Cannes Film Festival, which attracted the attention of many overseas distributors after a special report by the "French Film Cannes Special Issue".

However, when they learned about the concept and theme of the film through different contact methods......

Well, it's a science fiction movie with commendable creativity.

The plot concept of "wandering between dreams and reality" is very original.

The definition of "contemporary action sci-fi that takes place within the structure of consciousness" also seems sci-fi.

The leading actors in the play are also well-known Chinese film actors, and Huang Bo and Li Bingyu have a certain reputation in the world.

But—

Does Huaxia have the strength to shoot such a large-scale sci-fi movie?

With the logical way of thinking of the Chinese people, can it support a science fiction movie with this theme?

Will this movie be a Chinese martial arts movie dressed in science fiction?

Will the so-called "dream" be the ...... "artistic conception" that you hear in oriental martial arts movies?

……

The film invested 150 million Chinese dollars for filming, which is only about 25 million US dollars at the current exchange rate.

It is no wonder that in the production of the main visual effects of the film, large companies such as Industrial Light and Magic and Weta were not hired, but instead found Huaxia's wheat leaf special effects and two special effects companies in India to join forces.

Sci-fi!

A big-budget sci-fi film!

The main VFX is very important!

Do you know what to do before a Hollywood sci-fi blockbuster starts?

First, contact top special effects production companies such as Industrial Light & Magic, Vita, etc., explain their concepts, and ask them if they can make special effects!

Do you know why sci-fi blockbusters are expensive?

Special effect!

Do you know what to see in a sci-fi blockbuster?

Special effect!

$25 million special effects ...... Hehe.

Moreover, social information technology is changing with each passing day, and the speed of development is extremely fast.

As the center of the world's film industry, Hollywood, 3D technology has gradually become mainstream. Directed by the world-renowned Hollywood director Cameron, the sci-fi masterpiece "Avatar", which will be released this year, is produced through 3D technology and is highly anticipated by fans and the industry.

There are also "The Wizard of Wonderland" and "Alice in Wonderland" produced by Disney, which are also invested by Moe people, and also use 3D technology.

But what about Inception?

The traditional 35mm camera was replaced with 65mm in some places, and eventually converted to IMAX from ordinary film. And the whole movie insisted on using a camera to complete the shooting, and the computer was useless during the shooting, which is simply unbelievable in Hollywood.

This is a return to old-fashioned cinematic techniques!

If "Inception" is a science fiction movie with an investment of hundreds of thousands or millions of dollars, overseas distributors may be more interested. Because Moe is very good at small-budget movies, he is a leader in this area.

Whether it's "Fatal ID" or "This Man is from Earth", the content and themes are excellent. cleverly avoided the shortcomings of Chinese films in terms of big special effects, and produced a sci-fi movie with a different path, which achieved good box office results.

You've become a leader in small and medium-sized films, so why don't you stick to it and instead challenge a big production, or a so-called big production?

$25 million, the post-production special effects of American sci-fi blockbusters are not enough!

As a result, the booth of "Inception", after experiencing a lively and prosperous atmosphere, has become crowded again.

Looking at the crowd in front of the booth of "Very Perfect", Li Bingyu felt very uncomfortable.

is not for the international chapter, but because of Fan Bingyu in "Very Perfect".

In the Chinese entertainment industry, the discord between Shuangbing has long been an open secret.

When they were under the same banner of Yihua, the contradictions between the two ices had already erupted.

Grab the ranking, grab the first sister, grab the resources, grab the limelight, all kinds of grabbing; when meeting in public, shout "sister" to each other, imply that the other party is older than you, and so on. The two sides are fighting openly and secretly, and the fans of both sides tear each other apart, and netizens don't think it's a big deal when they watch the excitement.

Another insider revealed that at an awards ceremony, the two almost got into a fight because of a camera.

The media naturally likes to hear about it, and all kinds of hype and gossip are all kinds of gossip. Of course, there are reports similar to "Shuangbing Competing for Beauty", but there are more gossips about the "competition for beauty" of the two people, and all kinds of grievances to cater to the gossip hearts of readers.

In this international chapter's "Very Perfect", Fan Bingyu is the second female lead, and she played the rival in love in the play and the international chapter, and staged a "love war".

Therefore, at this year's Cannes Film Festival, Fan Bingyu also came. On the one hand, he helped promote and cheer for "Very Perfect", and on the other hand, he also wanted to brush his face and look for opportunities in the international film industry.

Shuangbing attended this year's Cannes Film Festival at the same time, and the domestic media immediately broke out reports such as "Shuangbing appeared in Cannes at the same time, and the good-looking Shuangbing showdown is coming".

From the movies starring the two, to the taste of dressing, the way they dressed, and the popularity of Cannes, a comprehensive comparison was made to attract the public's attention.

In other respects, it is good to say that each has its own public relations and publicity team, and it is difficult to distinguish between the two and the others by hyping themselves on the Internet. But the movie is a thing, and the domestic media is not good at making it up, because although the people who eat melons are easy to deceive, they are not blind.

Previously, "French Film Cannes Special Edition" specifically mentioned "Inception", and "Inception" attracted the attention of overseas distributors, which made Li Bingyu's scenery slightly better than Fan Bingyu.

However, with the doubts of overseas distributors, "Inception" was cold, and Li Bingyu's scenery was slightly inferior to Fan Bingyan.

At least that's what the domestic media reported:

""Very Perfect" sells cash in Cannes, and Fan Bingyu is beautiful and worth a lot of money. ”

What to say that Fan Bingyu just relied on a beautiful still, which made many international film buyers "salivate" for her, and they asked who this actress who was the opponent of the international chapter actor. also praised her for being very beautiful and having the temperament of a big star, and this beautiful Chinese face alone can sell films.

Of course, this kind of report is only in China, and the real situation is not known to the people who eat melons.

Who made "Very Perfect", starring the international chapter, overpower "Inception" in Cannes?

"Sister Bingbing, the red carpet has passed, and your aura is the most powerful. Li Bingyi's personal assistant knew her thoughts and comforted her.

She told the truth, when the main creators of "Inception" walked the red carpet, it was when "French Film Cannes Special Issue" reported on "Inception", and Li Bingyu, as the heroine, attracted the cameras in the hands of many media reporters.

Not only domestic journalists, but also foreign journalists.

Rao is like this, Li Bingyu is still uncomfortable in his heart. is the same as when "Inception" received attention, Fan Bingyi felt uncomfortable.

The discord between Shuangbing is really not deliberately hyped up by the media, which many people in the domestic entertainment industry know.

Li Bingyu found Xiao Xing in private: "Director Xu, where is Mr. Mai?"