(I don't know if you like Xianxia, I recommend a copy of "Eternal Fairy Heart".) This is what I saw when I went to the new book list to find a book when there was a shortage of books today. It feels pretty good. It's just that the word count is a bit small, but that's not a problem. The book is updated very quickly, and it seems to be more than 6,000 words a day. Let me envy and hate the remnants of the party. ）

Literature will always be mainstream, but it has never been popular. Except for literature lovers, the average person never seems to pay attention to it. But once you don't have it, you feel that the world is incomplete. It's like oxygen, no one usually takes it seriously, and you can't live without it.

In the previous life, after the crazy development of the seventies and eighties of the last century, domestic literature began to weaken in the nineties. After the new century, it languished. By the time Zhu Ziqing crossed over, he had already entered a huge desert period.

Someone once made a statistic that after stepping into society, no more than 20% of people can read a book in its entirety within a year (this does not include online novels). China has become the world's lowest annual reader.

What led to this result? Opinions differ, and the author blames the reader for not being able to read the book in a down-to-earth manner. Readers say that the book written by the author is not attractive. Wait a minute.

The public says that the public is reasonable, and the mother-in-law says that the mother-in-law is reasonable. Summarize these, and then add the analysis report of the brick family called the beast. That's enough to write a series of hundreds of millions of words.

Say a thousand things and ten thousand, no matter what the reason is. It is an unchangeable reality that Chinese people have lost interest in literature.

In this world, the situation is much better. The general public still has a great interest in literature and reading. And the literary world is also different from the lifeless in the previous life. Fresh blood is constantly pouring in, and excellent works are emerging one after another. The two reinforce each other and create a literary flourish.

This is also the reason why the Essay Contest and the New Concept Essay Contest have attracted national attention.

These two events cannot be equated with 'literature'. The focus is on the competition, but not on the literature itself. Compared with the literary world, everyone is more interested in entertainment gossip.

The literary world has flourished, and the number of books published each year is a huge number. The result is a mixed bag. Searching for books has become a ** annoyance. For the sake of convenience, we will give priority to the purchase of books by some well-known authors.

There is also a situation where you have read a book and think that the quality is not bad. Everyone will remember that author. Although I don't usually pay much attention to it. But the next time I want to buy a book, I will give priority to his books. That's trust marketing.

And the success of more than a dozen works has also allowed Zhu Ziqing to initially establish trust among readers. Now his book doesn't need to be promoted, as long as the words 'Zhu Ziqing' are typed, it is a guarantee of sales.

There are many ways to do marketing, and trust marketing is just one of them. The most effective is undoubtedly celebrity marketing. Asking for celebrity endorsements is this type.

Zhu Zi is not a celebrity. But through the stage of the Essay Contest, he also became a little popular. Now it is very popular and well-known. Especially for those who love literature, he is a star-like figure.

Of course, this popularity has a time limit. After the essay contest, he will also be beaten back to his original form. But it's not over yet, is it?

Such a good opportunity, as long as you are a qualified businessman, you will not let it go.

Was Tao Yingshuang a qualified businessman? I didn't know before, but now no one dares to say that he is not. Is that Tie Yunxian in the CCTV animation department a qualified businessman? Maybe he is not a businessman, but his vision is no worse than that of a businessman.

So, almost partially, the two of them announced the news of their cooperation with Zhu Ziqing.

One is to get the distribution rights of the single book of the mystery novel "The Devotion of Suspect X" from him.

One is to buy the rights to the animation adaptation of the famous fairy tale "Shuk and Beta" from him.

These two news and the news that Zhu Ziqing won the first place in the four rounds were reported at the same time, and they were soon known to the public.

"The Devotion of Suspect X" is finally going to be released as a single book, scattering flowers. ”

"Poor one, I finally waited for the single book. We don't have any newspapers here, and we don't have a mail order. Every day, I can only whisper and beg netizens to take photos and send them over, not to mention how aggrieved I am. Now I'm going to laugh three times, and labor and management finally don't have to ask for help. Don't stop me, I'm going to buy three copies. ”

"'Devotion' is so well written. An unconventional beginning, an unexpected and logical ending. I don't want to watch other mystery novels a second time after reading the ending, and I've read this one no less than ten times. I've always wanted to buy a collection, and today I finally got my wish. ”

"Can I say that I kept the newspaper that serialized 'Devotion' from the first issue to the last? But it's too inconvenient to turn over so many newspapers. I've always wanted to buy a book to buy a collection. Five have been booked online. One for my own collection, and four for my good friends. ”

Really good literary works, even if everyone has already read them, will still choose to buy them and collect them at home. Take it out and savor it when you're fine. "Dedication" is completely worthy of the word excellent.

Although it was serialized first, it did not affect everyone's pursuit of it at all. On the contrary, because I know the structure of the whole book, everyone likes it more. What's more, the "Southern Metropolis Evening News" is only a regional newspaper, and there are only two cities that can really see this story, and many more people have not been able to see it. Some people don't find it enjoyable even if they see it in other ways.

Now, the single book makes up for this shortcoming. Whether they have seen it or not, they have taken action. On the day the booking channel opened, more than 50,000 people placed orders online.

The owners of major bookstores are not slow either. As soon as the news of the release of the single book was released, the phone of the sales department of Silian Publishing House rang non-stop. With the experience of the last time, Tao Yingshuang prepared in advance, and temporarily installed several telephones in his home, but he was finally not blown up.

Even so, there are many people who have been calling for more than half an hour and have not been connected. Many bookstore owners who often cooperate with them see that they can't get in on the phone, and they are even more sure that the book is going to be a hit. I was afraid that I wouldn't be able to grab enough supplies, so I directly called the money. Then someone will come to the door with proof of remittance.

Regarding this situation, Tao Yingshuang just wanted to say: I like this, the goods are enough.

Tao Yingshuang's side is booming, and Tie Yunxian's side is not bad. As soon as he took office, he made such achievements, and the leaders were full of praise for him.

In his original plan, he got the adaptation rights and made the scene enough. As for what the animation ends up looking like, he doesn't care. By the time the animation is made, maybe he's gone.

But after knowing the relationship between Zhu Ziqing and Tao Yingshuang, he changed his plan. mobilized all the resources at his disposal, and vowed to make this animation the best. It's not to make achievements, but to use it as a stepping stone to hand over Tao Yingshuang.

The thoughts of ordinary netizens are not so complicated, especially fans, who are simply happy that Zhu Ziqing's work has been adapted into animation.

"It was expected that such a good fairy tale as Shuk and Beta would be adapted into animation, but I didn't expect it to be so soon. ”

"What the hell is the CCTV animation department? What did CCTV do to destroy, how could Seven Nights give them the adaptation rights, I can't figure it out. ”

"I would prefer My Neighbor Totoro to be adapted into an anime than 'Shuk and Beta'. Big love Totoro. ”

"For "Shuk and Beta", I came for "Seven Nights Fairy Tale", but I still congratulate Seven Nights. ”

These are all replies from netizens and fans, most of whom are pouring water or sending blessings. Soon, there was a professional understanding of this matter.

On the same day, the Jinling Daily published a review titled: "Seven Nights May Have Broken Up with Children's Literature".

The review states:

"Shuck and Beta is different from the other works of Seven Nights, it is a purely children's work. More than 90 percent of its readers are children under the age of 10.

These children are not very good at reading on their own, or even have no ability to read on their own. They can only read with the help of their parents. But for many children, this may not be the way they like it.

……

When the cartoon of "Shuk and Beta" came out, the colorful, simple and easy-to-understand cartoons and monotonous texts made it easier for children to know. And parents who have been busy all day, when they have an easier choice, will they read books with their children or watch cartoons together? I think this is self-evident.

For the current "Children's Literature", it is very chicken to serialize a work that has greatly affected sales. Here I boldly predict that the day when the "Shuck and Beta" cartoon comes out will be the day the text serialization ends.

But is "Children's Literature" willing to abandon the serialization of "Shuck and Beta"?

For it, this fairy tale is very significant. It is because of this story that it has become where it is today, and it is still its main work.

……

In this case, "Children's Literature" must not want to see it adapted into an animated film.

But now Qiye has sold it to the CCTV animation department. Could it be that the two editors-in-chief of "Children's Literature" did not see the strangeness in it? This is impossible, and it is true that there is a factor of seven nights to make a magazine that is not in the mainstream as big as it is now, but the ability of the two editors-in-chief should not be underestimated. It is impossible for them not to see this.

Is that they giving up? This is even more absurd than the previous reason. Not to mention that this work is its main work, just to say that this fairy tale has a special meaning to it. It would be impossible for them to give up its serialization rights.

According to the news from CCTV, they did get the adaptation rights. So what's the problem?

Here, the editor boldly speculates that CCTV made an irresistible condition, which made Qiye abandon "Children's Literature". The cooperation between the two companies will inevitably not be maintained.

……

By the way, those magazines that have been trying to dig into the corner, hurry up. It's a rare opportunity. ”

This report quickly aroused the public's mind, after all, there was too little gossip news about Zhu Ziqing. finally came out with one, which immediately aroused everyone's curiosity.

Soon, the news about the collapse of Zhu Ziqing and "Children's Literature" became known.

The opponents of "Children's Literature" can't believe it, but they all take action, in case it's true. Zhu Ziqing's fans also left messages on 'Seven Nights House', asking whether the matter was true or false.

"Children's Literature" also moved quickly, and as soon as the news spread, it issued a statement: the two companies worked together happily and there were no problems. The adaptation was made with their permission. They are also happy to see it happen.

However, at such a time, who will believe their statements. Because of this statement, everyone is even more convinced that there are ghosts in it. Things got even bigger.