Chapter 518: The Cute Member Shines
The preliminary publicity work of "If You Are Honest, Do Not Disturb" has already begun. Pen | fun | pavilion www. biquge。 info
In terms of ground promotion, large-scale poster publicity and other work are mainly concentrated in Sujiang Province, media reports and online tidbits are not divided into regions, and LIZHI Satellite TV advertises it through its own platform, and the scale of publicity is considered to be at a medium level.
The level of medium-sized propaganda is already good.
Whether it is Mai Xiaoyu or Litchi Satellite TV, their confidence in "If You Are Honest, Do Not Disturb" is not enough.
There is nowhere to spend a lot of money in cute film and television, and they only invest a few million to test the waters; Litchi Satellite TV is a huge provincial satellite TV with many heavyweight partners, but so far the advertising revenue of "If You Are Honest, Do Not Disturb" is not eye-catching.
The naming rights in the first quarter were sold to a fashion mobile phone brand, but compared with other domestic marriage and love programs, the naming fee is only at the upper middle level, and there are only a few companies that sponsor the broadcast.
In the final analysis, marriage and blind date programs have declined in recent years, and even the "Rose Covenant" produced by Mango Satellite TV and once swept the country has been gameover, and the current situation of marriage and love programs can be imagined.
To add insult to injury, as Mango Satellite TV teamed up with a dairy company to spend a huge amount of money to create the popular singer talent show "Super Girl" that became popular all over the country, more and more TV stations and producers saw the huge business opportunities contained in the talent show.
A number of TV stations have increased their support for talent shows, and since the beginning of this year, they have successively launched a number of large-scale talent shows for national auditions.
Mango Satellite TV's restructured "Super Girl" is highly anticipated; Dragon TV's new "Come on! Good Boy", Chili Satellite TV's newly launched "Huaxia Red Song Club", Parrot TV's "First Heartbeat" just made, and so on.
The TV station is carefully built, the market capital is sponsored by the title, the media reports and publicizes, and all parties are holding high knives and forks, ready to share the draft feast...... Even CCTV's "Dream China", which has been held for two years, is imitating "Super Girl" in the design of the third event this year.
It can be said that this year's various types of variety shows in China, talent shows have reached the peak of dominance, and the status of blind dates, marriage and love shows is ...... It's chicken.
In such an environment, "If You Are Honest, Do Not Disturb" is here.
Saturday, 20 May 2006.
On the good day of "520", "If You Are Honest, Do Not Disturb" was born and ushered in its premiere.
……
Zhang Wei, a middle-level member of a large state-owned enterprise in Sujiang Province, has been stationed abroad to take charge of projects in recent years. He had become accustomed to calling his parents in Jinling on weekend nights, and even if there was nothing special, he would talk to them for a while.
But today, he felt that his parents were a little absent-minded when they answered the phone, so he didn't say a word: "Son, I'll hang up if it's nothing big, and I'm going to watch "If It's Honest, Don't Disturb" hosted by Meng Fei." ”
Sujiang Province is the base camp of Lizhi Satellite TV, and Jinling City is the grand event of Sujiang Province, and it is also the No. 1 ratings town of Lizhi Satellite TV.
The publicity and promotion of "If You Are Honest, Do Not Disturb" in the province is not small, especially in Jinling, the provincial capital, and Lizhi Satellite TV strives to strive for as many ratings as possible in the province after the program is broadcast. For this reason, the host Meng Fei was specially hired to host "If You Are Honest, Do Not Disturb".
Meng Fei became famous for hosting the daily news live broadcast column "Jinling Zero Distance", and won the sixth "Top 100 TV Host Award" in 2003, which is deeply loved by the citizens of Sujiang area, especially Jinling.
……
"Husband, when it will be replaced by Litchi Satellite TV, I want to watch "If You Are Honest, Do Not Disturb". ”
"What's the truth, don't bother? TV series?"
"No, the blind date show, it is said to be very novel. ”
"Cut, how novel can it be, it's not old-fashioned? I can't figure it out, you're in your thirties, your children are in elementary school, why do you like to watch blind date shows so much?"
"You don't know that my brother is almost thirty years old and hasn't gotten married yet. Because of this, my parents died of sorrow, and I, as a sister, couldn't help him think about it. ”
"If he doesn't care about himself, it's useless for you to watch more blind date shows. ”
"This is different, a male guest faces 24 female guests at the same time, and the choice is very large, maybe my brother will be interested. And you can sign up nationwide, and if the female guests in the show are not bad, my parents and I are ready to help him sign up. ”
"24 female guests, I'm obedient!"
"What's your expression?Go, go back to your room and accompany Bei Bei to do her homework!"
……
It is not without reason that the marriage and blind date programs that have become chicken ribs have been able to continue to this day. In the ratings market, this genre has a certain number of viewers, and there are viewers who like to watch it.
In addition, marriage and blind date programs also had a spring, and the audience at that time was even larger. Although due to the old-fashioned type of program, many viewers have given up on aesthetic fatigue and left, many of them have actually become potential viewers again.
……
Yanjing.
East Third Ring Road, in an apartment.
Lu Ning and Xia Qin, who were already living together, sat on the sofa.
The TV is on, the channel is fixed on Litchi Satellite TV, and the two are chatting while waiting for the broadcast of "If You Are Honest, Do Not Disturb".
"Celery, how is this blind date show, is it interesting?"
"Don't doubt Mr. Mai's decision, this is what you told me when I first came to the company. ”
"Ha, haha, I don't doubt it, I'm just curious, and I don't know how the company's members are doing. ”
"These two issues should be pretty good, you'll know when you read them. ”
……
Four Seasons Green Bridge, Mai Family Villa.
Liu Xiaoli and Mai Yingying also stood in front of the TV.
"Xiaoli, I'm going up. Recently, I took a difficult case, so I went back to the study to check the information. ”
"Check it out tomorrow, watch TV with me, "If You Are Honest, Don't Disturb" is about to start, it's a blind date show. ”
"Blind date shows? We're all this age, what kind of blind date shows do we watch?"
"This blind date show was produced by the company together with Litchi Satellite TV, and it was conceived by Wheat. ”
……
Sunshine Star City, 1701.
Mai Xiaoyu will not miss the premiere of "If You Are Honest, Do Not Disturb", and the TV will be changed to Jiangsu Satellite TV early.
Ding dong!
The doorbell rang.
When he opened the door, he saw Liu Shishi and Zhao Liying standing outside the door.
In 2006, the year when the female artists under the cute people graduated intensively.
Qian Qian graduated from Yanying, Tang Yan graduated from Chinese opera, and Liu Shishi graduated from Yan Wu.
A few days ago, Tang Yan and Liu Shishi participated in the school's graduation defense and moved to the dormitory one after another.
Tang Yan still had a notice with her, moved over for one night, met Zhao Liying and got acquainted, and then chatted with Mai Xiaoyu about her feelings about filming recently, and went to bed until late. The next day, accompanied by the staff, he flew out of Yanjing.
In the 18-story dormitory, only Liu Shishi and Zhao Liying are currently permanently occupied.
Every night, if the two girls don't read, they either go out shopping together, or go to Mai Xiaoyu to chat and fight the landlord, as long as Mai Xiaoyu is at home.
"Mr. Mai. ”
"Mr. Mai. ”
"Do you still dare to come, don't you have enough notes on your face?"
Fighting the landlord with Mai Xiaoyu, Liu Shishi and Zhao Liying lost more and won less.
The second daughter always loses, in order to win a few more times, she secretly discussed a joint deal with Mai Xiaoyu, but Mai Xiaoyu easily saw through it.
Mai Xiaoyu enlarged his tricks and used the tricks of the liar to fight the landlord. Candid shooting, changing cards, hiding cards, plugging cards and other "hooligan" tricks came out together, one against two, and the two girls lost even worse.
Basically, as long as you play cards at night, at the end of the game, the second daughter must have posted a note, and was teased and photographed by Mai Xiaoyu. And Mai Xiaoyu is at most on his chin, pasting a few notes.
Liu Shishi shook his head with a smile: "I won't play cards tonight, you are too powerful." ”
Zhao Liying was not convinced, and added: "Next time, I will find someone to play mahjong." ”
"Haha, the fighting spirit is very high. You sit down first, and I'll wash some fruit. ”
"Mr. Mai, sit down, I'll wash it. ”
"I'm going to do Sister Shishi a favor. ”
The two girls washed the fruit, and Mai Xiaoyu was sitting on the sofa watching TV.
Liu Shishi brought it over and put it on the coffee table and sat on his left.
Zhao Liying, who was following behind, was stunned for a moment, then walked over and sat down on Mai Xiaoyu's right.
Mai Xiaoyu: "......"
Liu Shishi: "......"
Zhao Liying: "?"
"You, do you want me to hug left and right to enjoy the blessings of Qi people?" Mai Xiaoyu looked at Zhao Liying, exaggerated spread her arms, and laughed and teased her.
Zhao Liying pouted and hurriedly changed to Liu Shishi's side.
Liu Shishi pulled her and smiled: "After so long, you haven't gotten used to it?"
Zhao Liying lowered her head and smiled, but did not speak.
Mai Xiaoyu handed each of the two daughters an apple and asked, "You two ran down together so late, what's the matter?"
Liu Shishi replied: "Tonight's premiere of "If You Are Honest, Do Not Disturb", let's watch TV. Hey, Mr. Mai, you're also watching Litchi TV, are you waiting to see it?"
……
"If You Are Honest, Do Not Disturb", is the first work of a variety show that cutes people test the waters, and cuteness people pay more attention to it.
In addition to the cute employees, there are also members, because a considerable number of members have signed up, both men and women, and they want to see the effect of this show.
At 21:10 in the evening, "If You Are Honest, Do Not Disturb" began.
The first thing that came up was the production tidbits, such as the female guests making up backstage, introducing themselves, displaying their images, and rehearsing on stage, etc., and then the opening animation of the show and the theme song "One Step Forward" sung by Meng Fei.
"One step forward is happiness,
Taking a step back is loneliness,
Nobody wants me why,
Can't you see that I'm a treasure......"
"This song is pretty good, what's the name?" Liu Shishi looked at Mai Xiaoyu and asked.
"One Step Forward", Xiao Yuer's new work. ”
The publicity work of "If You Are Honest, Do Not Disturb" has also contributed a lot on the side of the cute people.
Xiao Yuer personally composed the theme song "One Step Forward", and then forwarded it through Weibo to promote "If You Are Honest, Do Not Disturb". Wheat, Wheat, and Ah Zheng are three good friends who liked and reposted his Weibo, and worked together to build momentum for the promotion of "Very Do Not Disturb".
The current number of fans of the four people, regardless of the overlapping of fans, is almost 100 million when added up by surface figures, and it is also a propaganda force that cannot be underestimated.
If Mai Xiaoyu is willing to use these four Weibo posts to advertise, according to the market price circulating in the industry, each post will be at least a five-figure remuneration.
Zhao Liying asked: "Are the four teachers Maizi, Mai, Ah Zheng and Xiao Yuer also from the company, and why have no one seen them?"
"Can you still have a good chat, am I not human?"
At this time, the theme song ended, and the screen switched to the scene of the "If You Are Honest, Do Not Disturb" program.
The voiceover sounded: "Welcome to the host Meng Fei!"
The elevator was lowered, and the cheerful music of the scene resounded with warm applause and slogans "If you are not sincere, do not disturb, the fate is good", Meng Fei walked to the center of the stage.
"Ladies and gentlemen, what you are watching is the 2006 Litchi Satellite TV dating program "Do Not Disturb". We only offer encounters, not arranged love. If you're still single and looking forward to an unforgettable encounter, sign up for our show......"
Like "If You Are Honest, Do Not Disturb" in the dream, in addition to Meng Fei as the host, a sharp-tongued personality color analysis expert was also invited as a guest commentator.
The female guest appeared on the stage, which was a small high tide in the early days of the show.
Twenty-four female guests, of different ages and postures. Some are spicy and hot, some are feminine, some are straightforward and bold, and some are steady and wise, as for their makeup and dressing......
Zhao Liying has something to say.
"Wow, they are dressed up so beautifully, how can they not find a boyfriend and participate in a blind date show?"
That's right.
The outfits of the 24 female guests are carefully designed, according to their own interests and hobbies, and the fashion and avant-garde dress shows their personality. It's definitely not as good as the level of dress when a star is on camera, but it's much better than ordinary people.
It can be described as bright colors and distinct personalities.
Meng Fei began to introduce the rules of the program, such as the three levels that male guests need to go through: "The First Experience of Love", "Re-judgment of Love", and "The Final Selection of Love......
Liu Shishi sighed: "It seems to be different from other blind date programs, it is very rhythmic, the stage, lighting, costumes, and props are all exquisite, and the program team is quite rich." ”
Rich?
Hehe.
Well, put it in the moment, Liu Shishi is right when he says "exquisite". "If You Are Honest, Do Not Disturb" is very carefully packaged, meticulous and exquisite. The money invested by Meng Ren, Litchi Satellite TV used it on the blade.
But "rich", listen to the rules of the show introduced by Meng Fei.
The program group provides a dating fund for every outstanding male guest who enters the boys' privileges. The amount of the dating fund is related to the light that is on at the scene, and the light is ...... One hundred.
If all 24 lights are on, it's a giant easter egg, and there's a big gift – a 10-day trip to Europe for two.
What is this called being rich?
Let's take a look at the number of lights.
The No. 1 male guest came on the stage, dressed more casually, spoke a Shancheng dialect, and briefly introduced his name and age.
Shen Yuan, 31 years old.
Then, at the request of Meng Fei, the female guest No. 24 was selected as his favorite girl, and then entered the "First Experience of Love" link.
But seeing the 24 female guests, they either locked their eyebrows and pondered, or laughed inexplicably, or exchanged their heads and ears, or whispered, or looked left and right, and then listened-
“dou”“dou”“dou”“dou”“dou”“dou”……
In the sound of "dou" and "dou", 24 lights went out one after another, and finally only 6 were left, which were still on.
"I'll go and put out eighteen lights at once, how embarrassing it is!"
The same man, Lu Ning mourned for Shen Yuan for three seconds.
Xia Qin smiled: "What if I told you that two of the six female guests who left the lamp were members of our company?"
Lu Ning: "......"
Is that equal to only four lights on?
Damn, these women are too ruthless.
I don't know if the male guests in the back can see it.
If you see it, do you have the courage to go on stage?
Lu Ning complained in his heart, and Meng Fei began to ask the female guests why the lights were turned off on TV.
"He's too old, and I'm looking for someone under thirty. ”
"He was dressed so casually that I didn't think it matched my taste in dressing. ”
"His accent is too strong, and I'm worried that there will be problems with communication in the future. ”
"I'm from the south, I've been to the mountain town before, and I'm not used to the spicy taste of the food there. ”
"I'm looking for a ...... of 1.8 meters"
The female guests are all talents, and the reasons are not the same.
However, is this the answer to the reason for the lights out?
How do I feel like a critique meeting?
Seeing that Shen Yuan maintained his demeanor and smiled, Lu Ning sighed: "This buddy's heart is strong enough, if I had turned around and left, I would have come up with this crime if I was full." ”
Xia Qin leaned on his shoulder and smiled playfully: "Shen Yuan is a member of the mountain city......"
ps: I built a V group: 607682821, the Buddha is waiting. (To be continued.) )