October 24th, the second day of the official launch of the 'Pepsi, I want to can' campaign. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Today, in addition to the continuous efforts of the three major online advertising platforms, there will also be offline promotions carried out by Pepsi.

Not only in Beijing, where PepsiCo's headquarters is located, but also in Shanghai, Tianjin, Hangzhou, Xi'an, Shenzhen, Shenyang and other first- and second-tier megacities with the strong support of Luo Zhenlin, Director of Marketing Department of PepsiCo (China).

Today, together with the Beijing headquarters, they have carried out overwhelming material publicity and advertising bombardment in every large shopping mall, supermarket, small shop and other places in the city that sell Pepsi products.

After all, Pepsi is also well aware of its current embarrassing situation in the Chinese market and the lack of brand appeal, so since there is such a very good advertising cooperation opportunity, Pepsi is naturally strongly supportive and actively cooperated.

The two-pronged approach of online + offline seems to have a very significant effect, and after 12 noon, the main event page of the hao123 website ushered in a rapid outbreak that greatly exceeded expectations!

The outbreak lasted until around 4 p.m., which makes today's activity data look very encouraging!

First of all, the average daily number of visitors to the hao123 website itself has increased from more than 157,600 yesterday to more than 184,000 today!

In just one day, the increase in the average number of daily visits to hao123 has almost reached nearly 30,000 people in the entire number of college students!!

In addition, the number of clicks on the event page has also increased from more than 32,000 yesterday to more than 56,000 today!!

The rate of increase of nearly double made both Pepsi and Weiye seem to be extremely satisfied.

Although the number of participants has not yet reached 100,000, the actual conversion rate of this event is really high, with a total of more than 88,000 clicks in two days.

In fact, the number of users who pass on their names and surnames has exceeded 20,000, and the number of users who actually participated in the voting has reached more than 53,000!!

You must know that many people are just curious, click in and shop casually, so these users are not actually the target users of the ad at all.

Therefore, it can achieve a conversion rate of about 60%, which is not to mention that Pepsi is already extremely satisfied, which is obviously much better than making a random billboard on the street.

On the third day, with the continuous fermentation of this event in major first-tier cities and online forums, coupled with the spread and circulation of information among young people, it was very fast.

Therefore, from the third day, the number of visitors to the entire hao123 website began to grow by leaps and bounds at a speed that ordinary people in this era could not understand at all!

Due to the special communication mechanism set up by Weiye in this event, that is, after each user enters the event page, after browsing all the activity content.

The system will actively pop up a dialog box to ask if you want to fill in your name and motto, and upload it online for all netizens to vote.

At this time, interested users will naturally fill in the number, and this is actually equivalent to a disguised registration information, hao123 website will default to save all this information on the server.

As long as you are a user who has registered and uploaded information, you can come to the hao123 website every day in the future and get a chance to vote for anyone, even yourself!

The reason why the rules of the activity are set in this way is actually to maximize the stimulation of users to spread and share independently.

Because in the heart of every user, they hope that they get as many votes as possible, which really has little to do with whether they can be in the top ten, because the vast majority of participating users are unlikely to be in the top ten.

But since you know that you can't be in the top 10, what is the reason why users still enjoy it?

This is the so-called 'phenomenal product', for example, when a certain movie is particularly popular for a period of time, and you find that your friends around you are discussing the movie almost all after dinner.

In this case, most people don't want to watch this movie, but under the influence of the people around them, they can't help but watch it.

This is the real situation of a product or culture after it has formed a phenomenal trend in society.

So if his friends are already involved in this activity, he really doesn't need to be in the top 10, he just needs to be better than his friends!

Therefore, this kind of continuous voting that can be voted once a day can stimulate the user's retention and participation in the website to the greatest extent, so that he will not upload something casually today, and he will never bother to pay attention to it in the future.

Even if his votes are very good, he will take the initiative to ask the people around him, his boyfriend and girlfriend, his roommates, and even his family members who have computers at home!

Let them go to the website every day to vote for themselves, then how can you say that the data of the entire website and activities is not good-looking, and how can it not achieve the expected effect?

Therefore, under this unprecedented special communication mechanism, and the theme of this event is extremely suitable for the tastes of young people.

On the third day of the event, the 'Pepsi, I want to be canned' event obviously became a 'hit' of this era and a very successful 'phenomenal event'!!

The number of clicks has soared from more than 56,000 yesterday to more than 94,000 today!

This number directly surpassed the sum of all the numbers of the previous two days!!

The actual number of participants in the event broke through the 100,000 mark in just the third day!!

Of course, being able to get such terrifying data and traffic today obviously has a lot to do with the fact that today is Saturday.

In this era of extreme lack of entertainment lifestyle, this kind of novel, interesting and extremely cool and lofty activities is very normal to attract the pursuit and attention of young people in this era.

They took the trouble to canvass their friends over and over again, comparing their rankings and votes with their friends again and again.

Every rise in the rankings, every increase in the number of votes, seems to be so exciting these days.

It is the fanaticism and pursuit of these young people, this October, it is obvious.

hao123 and Pepsi have become the most talked about 'phenomenal hit products' among today's young people!!