After analyzing the selling points clearly, Lin Han quickly introduced the audience prediction of the film, as well as the investment background and planning schedule of the crew, and then the form of sponsorship return and related explanations that brands are most concerned about. Pen, fun, and www.biquge.info

"Our ad placement is all based on the original plot, and no additional plot is added. In addition, the time and number of ad placements and close-ups are different for each one, and there will be numbers when signing the contract in specific situations. ”

Lin Han said so much, the most critical time has come, and there is so much foreshadowing in front of it so that these brands can pay money in the next bidding process!

When it came to the bidding session, Lin Han stepped down from the explanation position to make way for Xian and let Miao Hong preside over it.

He walked off the stage to the first row, and whispered to Chen Jiaxuan beside him, "What you said just now is okay, right? I was surprised to see the people below." ”

"It's very good, the stills are so impactful, it is estimated that these brand representatives will break their heads. Chen Jiaxuan laughed very unkindly, "It would be nice if there could be 20 million advertising placements." ”

"With so many big companies and our exquisite implantation, do you think it's only worth the price?"

"How about we make a bet. ”

Lin Han was interested, but Chen Jiaxuan was not fooled at all, she shook her head, "Don't gamble, listen to Miao Hong now." ”

……

Miao Hong stood on the stage, and he re-brought out the previous stills, "As you can see, sunglasses are involved in quite a few scenes in the movie, which is not only to be handsome and cool, but also to facilitate the editing of computer CG into actual shooting." In addition, there is a special setting, wearing sunglasses means isolation and self-protection, and taking off sunglasses means opening up!"

Yang Tianhua didn't expect that a mere sunglasses would have an answer in the movie, he had already made up his mind to snatch the implantation this time, although the amount within his authority was not much, but the competitors estimated the same.

"We promise that in the three films, the sunglasses involved will appear at least half of the total length of the film, and there will be different degrees of close-up shooting. This will be the next trend, the minimum price is 1 million RMB, you can bid as you like!"

The reason why Miao Hong and others put sunglasses first is because this thing has too much time to play, and almost everyone has to wear it, which is a once-in-a-lifetime opportunity for any brand related to sunglasses.

They may come across a lot of movies, but they won't have a good movie like The Matrix that was made purely for black sunglasses, and the two fit so well!

Lin Han still remembers that when he was on Earth, after the release of "The Matrix", it caused a trend of black sunglasses around the world, and countless young people were proud to have sunglasses like Neo!

"2 million!"

Yang Tianhua was bound to win, and he didn't care about the increase of 100,000 or 500,000 yuan, so he directly shouted the price to 2 million yuan.

Dior, who once invited Barbados supermodel and amateur singer Rihanna as the spokesperson, is a leader in luxury goods, and they also have a line of sunglasses, and they sell very well, last year Dior won 200 million euros just by relying on sunglasses!

After Yang Tianhua, who saw Ray-Ban glasses, shouted out two million, Dior's side also directly began to increase the price, "3 million!"

Before Yang Tianhua could speak, the representative of Chanel on the other side directly raised his card, compared a 4 gesture, indicating 4 million!

Chanel set the price of sunglasses a little more expensive, and its sales are far less than Dior, its sales of sunglasses last year were only 120 million, far less than the old rival Dior.

According to the analysis of Chanel's marketing department, the Chinese mainland market has just opened, and this film will bring them more sales, even not only in Chinese mainland!

4 million yuan is nothing to them, and the money they make every year from consumers is no joke.

In fact, sunglasses are the money printing machine of luxury jewelry brands, and the British BBC once did a survey, and the most profitable products in these luxury goods are neither ready-to-wear nor various handbags, but sunglasses, wallets, card holders, umbrellas, belts and other gadgets.

Dior's sunglasses are selling well, and the rest of the brands are not slowing down the pace of making glasses, Gucci, Prada, Oakley, Yves Saint Laurent, and Louis Vuitton have all joined in.

At the moment, regarding the implantation of sunglasses in the "Matrix" trilogy, the price is simply rising!

6 million!

8 million!

Even Yang Tianhua impulsively shouted 10 million yuan out!

Who would have thought that the advertising placement of just one sunglasses could reach 10 million?

Lin Han and others originally estimated that this was around 5 million, but it turned out to be twice as much!

The brand representatives here have a certain advertising quota on everyone, and now they feel that 10 million yuan has exceeded this limit, so most of the brands have died down, and only Ray-Ban is still fighting Dior.

Ray-Ban has always been keen on placing advertisements in movies, and the classic Ray-Ban aviator sunglasses worn by Tom Tom in "Top Gun" in the 80s of the last century have been selling well for decades and are popular all over the world!

There is no doubt that a large part of the TV movies around the world now belong to Ray-Ban as long as sunglasses are involved.

They are willing to spend money, and the price is relatively affordable compared with luxury goods such as Dior and Chanel, so many ordinary people can afford it, and in a recent survey of the British people, Ray-Ban beat Prada and Chanel to become the coolest fashion brand and the most indispensable part of life in the hearts of the British!

Yang Tianhua is basically at the limit, his personal authority is not higher than the rest, but he is willing to spend money, and just after shouting 12 million, the audience became silent.

"Is there a higher brand?" Miao Hong asked, and then he said: "Then congratulations to Ray-Ban for joining with 12 million yuan to get this sunglasses implant!"

After hearing this, Yang Tianhua breathed a sigh of relief, he turned his head and smiled and signaled to the people around him, if someone raised the price again, he could only give it up, but fortunately, no one robbed him again this time!

After Wei Hong saw this price, his heart suddenly beat a drum, the sunglasses can be bid for 12 million, so what about the mobile phone implantation on his side, I'm afraid it is also an astronomical amount, right?

He thought that the 10 million quota approved by the company was enough, but now it is still far behind!

Nokia and Samsung are rich and wealthy, not to mention, vivo and oppo alone are enough to drink a pot of their own, these two domestic mobile phone brands are relying on marketing, and they are not afraid to spend money at all.

Feng Yi, who was sitting next to Wei Hong, suddenly laughed, "How much do you think you need to get this implant?"

"I don't know, but it's definitely a lot of bleeding. Wei Hong showed a wry smile, they still underestimated the attractiveness of "The Matrix", and they knew that they would have applied for more budgets, so as not to be so passive now.

After Miao Hong took out a 12 million implantation, the whole person was not in a hurry, "The next step is the implantation of the mobile phone, daily life and access matrix are inseparable from it, the starting price is 1 million yuan, are you willing?"

With Miao Hong's words, Wei Hong directly raised the sign in front of his seat and said, "10 million!"

His offer was simply loud, and the original chattering discussion in the audience stopped, directly from 1 million to 10 million, this offer is too urgent!

"Are you crazy, is this a must-win?" Feng Yi didn't expect that the person next to him was so bold that he was willing to spend so much money on advertising placement, and he felt that he needed to re-examine Wei Hong.

The person in charge of Nokia originally wanted to compete, but this 10 million was still too much for him, and they felt that they couldn't bear it!

The two representatives of the blue factory and the green factory were also dumbfounded, which made it not fun to live. Who TM fights the landlord directly out of the king at the beginning!

The representative of Samsung was eager to try, but he looked at Wei Hong, who was calm and relaxed in front of him, but hesitated, is Huawei really going to win this implant at any cost?

Do you want to try it yourself?

After thinking about it for a long time, he shook his head and gave up, the price of 10 million yuan is enough to advertise on CCTV for a long time!

Hearing that no one spoke about raising the price, the stone in Wei Hong's heart finally let go, and he directly raised the price to his limit in one go, so as to scare off the competitors.

If there is a brand plus 500,000, they Huawei will be powerless, this is a psychological game, fortunately he won!

In the following time, the rest of the advertisements were also shot at high prices, which made Lin Han in the first row happy, the more money he had, the more money he had for filming and post-production, and the better the effect on the screen!

Mo Zhixin quietly calculated in his heart the sponsorship cost of Lin Han's advertising placement bidding, Ray-Ban 12 million, Huawei mobile phone 10 million, Dell computer 8 million, Coca-Cola 3 million, SF Express 1 million, Audi 8 million, Armani clothing 6 million, LeTV 3 million......

Before the film started shooting, Lin Han got 51 million yuan in advertising sponsorship fees, and this does not include the in-kind sponsorship provided by the brand.

For example, Ray-Ban not only needs to give 12 million yuan, but also needs to prepare suitable black sunglasses for the actors of the "Matrix" crew.

Audi had to pay for the film, and Giorgio had to provide cars for the filming crew, and Armani contracted the black suits worn by the agents in the film and Neo's trench coat!

Therefore, the crew not only earned advertising sponsorship fees, but also saved a lot of costs, if Lin Han was greedy, maybe the advertising placement could set a record.

Of course, Lin Han not only wants to shoot these brands in the movie, he also has to license the movie to these brands, such as Ray-Ban can release the Matrix Neo special sunglasses, or Coca-Cola can print stills of the Matrix on its own bottle, or Audi can choose some of the pictures from the movie to be used for TV commercials.

These are all the treatments they can enjoy after spending money, and the Lin Han crew has the responsibility to cooperate with them in publicity!