Barbie's sudden popularity is even faster than the original Transformers.

In fact, it was Ye Qiu who underestimated his own influence, or his family's influence.

In fact, toys like Barbie have been on the market for a long time, but there has never been a particularly famous brand in this world.

And this time, Star Toys launched Barbie dolls, which can become popular so quickly, become popular, and even become popular for a while, but because the Barbie doll launched by Star Toys is too big.

The toys that Ye Qiu personally designed for her daughter, this alone is enough to make people pay countless attention.

At the same time, because of Transformers, Star Toys has also become one of the top toy brands in China.

In addition, when Inman designs Barbie's clothing, he uses the most fashionable and popular clothing, hairstyle, makeup and so on.

So this beautiful set of doll toys attracted the attention of countless people as soon as it appeared.

And because this toy is a gift designed by the famous Ye Qiu for his daughter, it is natural that there will be no lack of attention and exposure.

In addition, there are celebrities to help, so this toy suddenly became popular, although it was unexpected, but it was reasonable.

Girls have always had little resistance to cute, beautiful things.

And because of the first version of the specially customized Barbie doll, compared with similar toys on the market, it is more systematic, richer in content, and more fashionable.

So although there is no real advertising, this toy is still under the word of mouth and has become a popular for a while.

And at the beginning, this toy took the high-end route, so that it was very different from similar toys on the market in the first place.

Even Ye Qiu didn't expect such a result.

Some netizens and the media joked that even if something is bad, as long as it is related to Ye Qiu, it can become a baby.

For example, Barbie dolls, in fact, have been there for a long time, but they have always been tepid, although there are some foreign brands that make this kind of toys, but they have not been able to become popular.

Some people even bought all kinds of doll toys for experiments.

There are decades-old brands, new brands that have just risen, and this set of Barbie dolls that Star Toys has just launched.

The result is that in terms of material, this set of limited edition Barbie dolls launched by well-known brands and Star Toys is almost the same, and in terms of appearance, in fact, this Barbie doll of Star Toys cannot be said to surpass each other.

But this Barbie doll from Star Toys was able to beat decades of old brands and make Barbie all the rage in one fell swoop, the biggest reason is Ye Qiu's family.

On the side of the star toy, I didn't expect that the effect would be surprisingly good.

So naturally I plan to strike while the iron is hot, while urging Star Animation to launch the Barbie anime of the same name as soon as possible, on the other hand, Inman, the chief designer, put forward a suggestion, that is, to hold an exclusive Barbie show after "Victoria's Secret"!

Fashion shows, lingerie shows, etc., are very common, and there are countless toy fairs and so on, but it is the first time that a fashion show-like show is held specifically for a toy.

However, this proposal was approved by the majority of the people.

reported to Ye Qiu's side, Ye Qiu also thought it was very interesting, whether the Barbie doll in the previous life had held a similar show, Ye Qiu didn't know, but this was indeed the first time in this life.

Although Ye Qiu didn't plan to make a big fuss at the beginning, since it has been proved feasible and has proved that there is a market, then the small fight naturally does not conform to the style of a big brand like Star Toys, nor does it conform to Ye Qiu's identity.

Therefore, Ye Qiu directly approved, and if you want to do it, you will do it bigger.

And this Barbie show, because no one has experience, so how to do it has become a problem.

In the end, Inman proposed that Barbie's show should be different from other fashion shows, and the characteristics of Barbie should be highlighted.

Although Barbie is reduced by the proportion of real people, in fact, there are still certain differences with real people.

And it's all about makeup.

Inman is not Ye Qiu after all, and she must first consider the cost and feasibility, so her suggestion is to recruit a group of Barbie models, and then let the makeup artist turn these models into a live-action version of Barbie, and then invite designers to design their styling, fashion, etc., and then make a show similar to Victoria's Secret.

However, Ye Qiu felt that the scale was too small, the pattern was too small, and the influence was limited.

Victoria's Secret and Barbie dolls are different after all, Victoria's Secret is a lingerie show, which itself has a natural temptation for men.

But Barbie dolls are different, because Ye Qiu didn't plan to make adult toys like Barbie dolls in his previous life at the beginning, and problems such as revealing clothes will definitely cause a lot of controversy for the toy itself.

After all, Barbie's original intention was a toy designed by Ye Qiu for her daughter.

So how do you make a Barbie show appealing?

Although it is too vulgar to talk about money, sometimes, money is indeed the best solution.

Therefore, Ye Qiu put forward a suggestion, that is, there is no qualitative image of Barbie now, so simply have a Barbie image competition.

Cooperate with TV stations to make a competition, which can be collected from the private sector or from the stars of the entertainment industry, and the same model circle is also OK.

You can report a contest, formulate a series of rules, and let the contestants design their own styling, makeup, and fashion, and then PK on the same stage.

The final winner can get a big contract for star toys, which will be made into Barbie toys and launched into the market in the shape of the other party's winner.

It is even possible to share the profits of this toy with the image modeling provider.

I believe that in this way, it will definitely attract many people to participate, and at the same time, it can also hold other aspects of Barbie doll design competitions, such as Barbie dollhouse, such as Barbie's pets and so on.

Ye Qiu's idea is that if you don't do it, you can do it best.

If you do it bigger, no matter how bad it is, you can also promote the Barbie series, a brand can suddenly become popular, but it needs long-term maintenance and publicity.

Now that this Barbie doll is off to a good start, why not maximize its benefits?

When Star Toys, Dianjin Film and Television and Deep Blue TV jointly held a press conference to announce the rules of the "Real Doll Competition" and the rewards of the event, countless people were moved.

Because of this competition, although the threshold is not low, the corresponding rewards are also extremely rich.

Because the reward is 1~3 winners in each period, it is not a single-plank bridge, and once you win, you can not only get a contract, but also continue to participate in the semi-finals and compete for the final championship.

Although there is no direct prize, once they win, then as long as the toy sells well, then they can share the profit from the sale of the toy.