Chapter 415: Sky-high price
Of course, according to the actual situation, the influence of each TV station is different, so it is difficult to say who is fair to this condition. Pen, fun, pavilion www. biquge。 info
However, there is no doubt that CCTV suffers the most in this regard.
After all, CCTV's influence is definitely overwhelming other satellite TVs.
So under the same conditions, CCTV has priority, and people from other satellite TV have no objection to this.
In fact, at this level of price, it is also a gamble for several TV stations, after all, in terms of advertising sharing, if it is high, once the ratings do not reach that level, then Ye Qiu and Dianjin Film and Television are sure to make a profit, but for the TV station, it is a real loss.
Wang Dong is the most confident, and before he came, Deep Blue TV had already made a decision internally.
Wang Dong pondered for a moment, and first wrote two numbers on the bidding list: "3000, 50%"!
3000 is naturally 30 million, 50% of the advertising share, this price code is absolutely sincere.
Ye Qiu's previous cooperation with Deep Blue TV did not have the 30 million cash, and only 50% of the advertising share.
In other words, if Deep Blue TV wants to make a profit from "I Am a Singer", then at least the advertising cost of "I Am a Singer" must reach more than 100 million to be able not to lose money.
Of course, "I Am a Singer" auctioned not only the broadcast rights, but also various aspects such as the original soundtrack, such as the right to use the brand of "I Am a Singer" for one year.
"I Am a Singer" only has 8 issues, so 100 million advertisements are not expected to be less.
Raising his head, Wang Dong found that CCTV's Hong Tianming had folded the bid, looking confident, which made Wang Dong frown.
Wang Dong thought about it and changed 50% to 51% in the bidding document.
Only then did the tender fold up.
In fact, the specific bid amount, before coming, the TV stations have already discussed internally.
So it actually takes very little time.
Soon, the bids of the eight TV stations were put into the bidding box.
The next step is to unveil the bid.
Although there is a bigger program called "The Voice of China", it is conceivable that the competition in "The Voice of China" is definitely much more fierce than that of "I Am a Singer".
So many TV stations want to strike first.
Ye Qiu took out the first label from the standard box.
Jiangnan TV, 30 million is the same guaranteed price, this does not need to be watched more, and the share of Jiangnan TV is 50%.
Although Jiangnan TV is not as good as several other satellite TVs, it can be regarded as a second-tier satellite TV.
Of course, under the same conditions, Ye Qiu has the right to directly decide which TV station to choose.
Ye Qiu was not surprised by Jiangnan TV's offer, in fact, since the public bidding, Jiangnan TV has been destined to just play soy sauce.
Under the same conditions, Jiangnan TV has no hope.
After all, in terms of advertising sharing, there must be a gap between "I Am a Singer" on Jiangnan TV and Deep Blue TV.
And Jiangnan TV also has to consider the question of whether it can make a profit.
Every time a bid is issued, Ye Qiu writes the final advertising division on the memo board.
50% for the first place.
Seeing this, the eyes of several TV stations that had bid more than 50% before lit up, and there was no opponent.
Next, Ye Qiu opened a few more bids, but so far, Jiangnan TV has completely withdrawn from the competition.
Among them, two TV stations offered exactly the same price as Jiangnan TV, and under the same conditions, Ye Qiu would definitely choose the other two TV stations.
Coincidentally, the advertising share of the bids issued by four consecutive TV stations turned out to be exactly the same 50%.
Soon, Ye Qiu opened the fifth bid.
Tomato TV, 30 million, 55% advertising share!
When they saw that someone offered a 55% share, Wang Dong and CCTV's Hong Tianming both sighed.
In fact, 50% is a hurdle, and after 50%, it is a great courage for any TV station.
But Xu Jie of Tomato TV was relieved, in fact, Tomato TV's original idea was to focus on "I Am a Singer", and "The Voice of China" conflicted with "Super Singing" after all, so it was put second.
The next one is Deep Blue TV, with a 51% share, which is destined to make Deep Blue TV also withdraw from the competition for "I Am a Singer".
To Ye Qiu's surprise, CCTV also had a tacit understanding with Deep Blue TV this time, and offered a 51% share.
In fact, CCTV's 51% is not much better than Tomato's 55%, but because the rules are set by several TV stations themselves, CCTV has also lost its competitiveness.
Seeing two 51%, Xu Jie of Tomato TV had more smiles on his face.
Only the deputy director of Chu Yuan of Beijing TV is an old god, sitting firmly on the Diaoyu Tai.
The last bid, Ye Qiu opened it, and even Ye Qiu showed a surprised expression.
Under the gaze of all the ghostwriters of the TV station, Ye Qiu wrote down an extremely surprising number.
56%!
Xu Jie's smile froze on his face, and he lost 1%, which made Xu Jie a little unacceptable for a while.
It's just which TV station came up with this price?
Wang Dong and Hong Tianming were also surprised.
"Congratulations to Beijing TV, Director Chu, I hope to have a happy cooperation again!"
"You have agreed!" Chu Yuan of Beijing TV stood up and smiled at the people from other TV stations.
At this moment, Jingcheng TV became the first winner.
Although it was taken first by Beijing TV Station, people from several other TV stations were relieved.
Although "I Am a Singer" is also wanted by other TV stations, in comparison, it is obvious that "The Voice of China" has more potential, and although Beijing TV won "I Am a Singer", it also means that they withdrew from the competition of "The Voice of China".
To say that the most depressed at the moment is Xu Jie of Tomato TV.
Tomato TV was originally determined to win "I Am a Singer", and the 55% advertising share was already a sky-high price, but I didn't expect it to be a bad move.
"Mr. Ye, how about I suggest taking a break for ten minutes before starting the bidding for "The Voice of China"?" Xu Jie suddenly stood up and said.
"I don't think it's necessary, right? Wang Dong on the side said with a smile.
He is different from Xu Jie, Wang Dong can decide the matter of Deep Blue TV when necessary, but Xu Jie is not the number one, thinking that the failure of "I Am a Singer" has changed Xu Jie's decision on "The Voice of China", but he can't make a decision immediately, and he must discuss it with other leaders in the station.
"I think it's good to take a 10-minute break. Hong Tianming, who was on the side, suddenly spoke.
"Since that's the case, then rest for ten minutes before starting!" Ye Qiu said with a smile.
Wang Dong opened his mouth, but in the end he still didn't speak.
On the other side, Xu Jie said goodbye, and then walked out with his mobile phone, obviously to discuss with other high-level executives.
And Hong Tianming also picked up his mobile phone and walked out of the conference room.
In fact, the same is true for people from several other TV stations.
Interestingly, in the entire conference room, only Wang Dong and Chu Yuan of Beijing TV were left.
Wang Dong didn't need to consult with anyone, and Chu Yuan had no desires.
"Director Chu, congratulations, if "The Voice of China" finally falls on Deep Blue TV, our two TV stations will have a good interaction. Wang Dong said with a smile.
"It's nature. Chu Yuan said with a smile.
In fact, the most promising and advantageous one now should be Deep Blue TV, the previous "I Am a Singer" Chu Yuan believes that Deep Blue TV, the TV station that has cooperated with Ye Qiu for the longest time, has not made any effort at all, and "The Voice of China" is their purpose.