After the Dragon TV interview on September 29, on the morning of September 30, the ANTA Sports team that had been in contact with Pan Xiaowen arrived in Shanghai, and the two sides began to have preliminary contact on Zhang Huasong's endorsement of ANTA Sports. Pen ~ fun ~ pavilion www.biquge.info

There are many sports stars signed by ANTA, such as Wang Hao, Kong Linghui and Guo Jingjing, all of whom are Olympic champion-level sports stars.

However, these projects are Huaguo's advantageous projects, and there are too many people who can win the Olympic championship, which has thinned the popularity of these signed stars.

Moreover, these people only have a high reputation in China, but not a high reputation abroad. Therefore, it cannot provide any help for Anta to enter the international market.

Anta originally wanted to sign Liu Xiang, but Liu Xiang was at his peak, the endorsement fee was very high, and the 110-meter hurdles only attracted national attention in China because of his historic breakthrough, and Liu Xiang's popularity in the international sports world was not high.

It can be seen from the reporter's interview with Tyson Gay at the World Championships that Guy didn't know who Liu Xiang was.

However, the appearance of Zhang Huasong made Anta Sports' eyes shine, and it suddenly had a better choice.

The 100-meter dash is different from the 110-meter hurdles, and the 100-meter dash can basically be called the world's all-encompassing.

Even now, although Zhang Huasong is not as popular as Liu Xiang in China, he is definitely higher than Liu Xiang in the world.

It's just that neither of them has yet made it to the international celebrity popularity list, so I don't know how much difference the two are.

But anyway, Zhang Huasong has only debuted for a few months, and he has not won the Olympic championship, and the current endorsement price is definitely lower than Liu Xiang. But with the strength shown by Zhang Huasong, he is basically more than eighty percent sure of winning the Olympic championship.

Moreover, it can also have international influence, which can help Anta open up the international market.

Therefore, when Zhang Huasong broke the world record and won the World Championships, Anta began to consider signing Zhang Huasong.

When he won the IAAF year-end finals and broke the world record again, Anta contacted Pan Xiaowen and asked about his intention to sign a contract.

Now, Zhang Huasong has defeated Asafa Powell and Tyson Gay for the third time, won three battles and three victories, and has basically become the world's No. 1 flyer in the 100 meters.

Therefore, the team of ANTA Sports couldn't wait to contact Pan Xiaowen and wanted to communicate quickly. After obtaining consent, he immediately rushed to Shanghai, and officially made contact with Zhang Huasong for the first time on September 30.

In the small conference room of the hotel, after the staff of ANTA Sports congratulated Zhang Huasong on winning the championship in the Shanghai Golden League, everyone began to get to the point.

The main reason is that Pan Xiaowen talked to the people of Anta Company according to Zhang Huasong's intentions, and Zhang Huasong did not intervene.

For some things involving interests, it is better for the broker to come forward to bargain, so as not to appear that Zhang Huasong is in the eyes of money, or quarrel during negotiations, and everyone will not look good.

Brokers are specifically for this, and everyone understands that there is much more room for turnaround.

Anta has given a premium endorsement fee based on Zhang Huasong's current achievements and star rating, as well as expected achievements, which is very sincere.

They want to sign a five-year exclusive long-term contract with Zhang Huasong within the sports brand, and continue to enjoy the right of first refusal within the sports brand after five years.

However, Pan Xiaowen proposed another signing model according to Zhang Huasong's meaning.

Because Zhang Huasong has an all-round system, he will cross borders in the future, and he can achieve good results every time he crosses over. Therefore, under the current results, signing a contract with Anta, no matter how much negotiation is conducted, it is impossible to negotiate a satisfactory result for Zhang Huasong.

Therefore, Pan Xiaowen proposed an upgraded signing method according to Zhang Huasong's meaning.

is that Anta does not need to pay a premium, so it signs a contract according to Zhang Huasong's current achievements and star level.

However, the contract needs to specify a clause that for every time Zhang Huasong wins an Olympic and World Championship championship or breaks a world record, Anta will have to pay a championship bonus and an increase in endorsement fees.

Even if you have achieved certain achievements in other non-sports fields such as the music industry, you have to give a certain increase in endorsement fees.

Anta was surprised by the signing model proposed by Pan Xiaowen, because many of the sub-items made them feel that Zhang Huasong seemed to be a superman and could do anything.

Zhang Huasong interjected, saying that he was just making preparations for the contract, because he didn't know what potential he still had.

Now, for example, in addition to the 100 meters, he has the potential to break the world record in at least 200 meters. In the 400 meters, he has already run a national record in training, and it is not impossible to run 44 seconds to compete for the Olympic title in the future.

There are also long jump, long-distance running, and other events.

Perhaps, in the future, I will play football, basketball or something, and even make movies.

Therefore, let's talk about these things first, so as not to be difficult to talk about when we get it.

Of course, the specific increase in bonuses and endorsement fees cannot be determined now, because I don't know which projects Zhang Huasong will break through in the future, whether it is a popular project or an unpopular project, whether the champion is a world champion or an Olympic champion, whether he breaks the world record, etc.

There are also issues such as the depreciation of currencies and so on.

It will have to wait until Zhang Huasong wins a world-class championship or breaks a world record in a new event.

However, a rough framework must be determined first. When the time comes, everyone will discuss it within the existing framework.

Hearing that Zhang Huasong was ready to try so many part-time projects, the people on Anta's side were a little worried.

What they are looking at now is Zhang Huasong's world dominance in the field of the 100-meter sprint, but don't let Zhang Huasong engage in other events and delay the 100-meter sprint, if the Olympic champion can't be won at that time, wouldn't it be a big loss?

What could be more appealing in athletics than the men's 100m?

No!

Therefore, Anta proposed that Zhang Huasong must ensure that he can win the Olympic championship in Beiping in the 100-meter sprint before he can practice other events.

If Zhang Huasong can't win the Olympic title, it will be considered a breach of contract. Although it is not enough to say that the money is deducted, there is no reward for winning the championship or breaking the world record in other events proposed by Zhang Huasong.

Ordinary people don't dare to write the Olympic championship into the contract, but Zhang Huasong is not afraid!

Therefore, he agreed with certainty, and he could promise to ensure that he would win the 100-meter sprint championship at the Peking Olympics!

Then, on the premise of winning the 100m Olympic championship, only by winning the championship or breaking the world record in other events can ANTA's championship prize money and endorsement fee increase.

This is a complex and long-term cooperation agreement, and it cannot be explained in a few words. It involves terms such as contracts, laws, finance, etc., and Pan Xiaowen has to find a lawyer to assist her.

However, there is also a verbal framework for cooperation. The rest is that Pan Xiaowen and the other party discussed and confirmed the detailed endorsement content one by one.

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