In the next few days, it still belongs to King Kong and Journey to the East. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After King Kong and Journey to the East have created a box office of more than 100 million, some friends who don't watch movies much also followed into the cinema. Within a week of that, King Kong broke 1 billion box office, becoming the fastest movie in China to break 1 billion box office. And Journey to the East also ranked behind King Kong with a box office of more than 700 million.

The two big dramas can be said to have set off the climax of domestic films.

In the face of two ultra-high box office movies, a group of media professionals have reported: "King Kong is worthy of King Kong, judging from the box office of 1 billion that week, it is expected that the box office of King Kong will reach 2 billion in the future, pointing to the domestic box office champion." ”

"Journey to the East shows the power of domestic films, even in the face of Hollywood's King Kong, he is not afraid. The box office of 700 million that week not only broke the record of the highest box office of domestic films, but also expected to reach 1.5 billion in the future. ”

However, other movies released at the same time have become a trick to accompany the race, so far only one movie can get 10 million box office on the same day, and the rest is only about 1 million, and the worst is even only 70,000. ”

However, for such data, major cinema companies have different views. The big sales of King Kong and Journey to the East have long been expected by major theater companies. However, another film with a small investment was completely beyond their surprise.

"Xiao Li, has the data of Meng Jiangnu's 0 o'clock field been counted, and what is the attendance rate?"

Looking at Meng Jiangnu's promotional materials, "Lu Linsen", the general manager of Southern Cinema Company, said to the assistant.

"Meng Jiangnu's attendance at 0 o'clock on the first day was not high, only more than 30%. However, after that, Meng Jiangnu's attendance rate was higher and higher, as of 0:00 last night, Meng Jiangnu's attendance rate has reached 82%. ”

“82%……”

Lu Linsen was taken aback: "Can the 0 o'clock game reach 82% attendance?"

You know, when a movie theater shows a movie, it can't be full. In many times when it's not prime time, it's good to have 40% attendance. Especially for the morning and evening 0:00 sessions, not to mention the 40% attendance, sometimes 10% is not reached. Many times, for these non-prime-time movies, there are only one or two people in the entire movie theater, and sometimes there is only one person...... To put it mildly, if you go to the movies in the morning, there's a good chance you're in a charter.

This is not surprising, after all, the public is more accustomed to life, it is impossible to run to the movies early in the morning, and it is impossible to stay in the cinema at 0:00 in the evening. However, at this time, when he heard that Meng Jiangnu's attendance rate at 0 o'clock had reached 85%, even Lu Linsen, who was the general manager of the theater company, was shocked by it.

If there is no accident in all this, then Meng Jiangnu is definitely a dark horse.

"Yes, we also thought it was strange when we counted this data at that time, and even thought it was a mistake, and wrote 28% as 82%, but I went to see Meng Jiangnu in person last night. There was no problem, Meng Jiangnu's attendance rate was so high at that time. Moreover, we also surveyed some fans who have watched Meng Jiangnu, and they all said that this movie is very good. They all came to see this movie through word of mouth from their friends. ”

"I'm afraid it's not so simple as looking good. ”

Lu Linsen's eyes flashed, and he immediately said to the assistant: "Tell me to go down and increase Meng Jiangnu's film scheduling rate." ”

"Yes. ”

Under the order, Meng Jiangnu, who originally only had a film scheduling rate of 0.8%, with the support of Southern Studios, the film scheduling rate reached 1.6%. In addition, the broadcast time period has also been changed from the original 0 o'clock to 22 o'clock in the evening.

Don't underestimate the film scheduling rate, which has only increased a little.

Don't underestimate the playback time slot, just mentioned 2 hours ago.

is such a seemingly insignificant setting, but Meng Jiangnu's performance the next day has attracted the attention of people in the industry.

Box office: 27 million.

Yes.

This is Meng Jiangnu's box office on the day.

"Damn, everyone, pay attention to Meng Jiangnu. ”

In the industry chat group of the cinema company, the CEO of Northern Cinema said a word in the group.

"Mr. Sun, I have seen that the box office has risen instead of falling, reaching 27 million, which is amazing. ”

"I also saw that the box office of this Meng Jiangnu had been strong at 10 million before, and I thought that sooner or later, this drama would be defeated at the box office under the attack of King Kong and Journey to the East. Unexpectedly, Meng Jiangnu insisted on it for more than a week, and even rose sharply against the market at the box office yesterday. ”

"Yes, a week after its release, whether it is King Kong or Journey to the East, their box office is getting lower and lower, King Kong's box office yesterday was less than 100 million, and Journey to the East even fell to more than 70 million. This Meng Jiangnu is really not simple. ”

"Hehe, Mr. Lu of Southern Studios has a sharp eye, and he found a dark horse so quickly. ”

"Guys are too high-minded, we just feel that this film is okay, and we just raised the film scheduling rate a little bit for him. ”

"Mr. Lu has already done this, so it seems that there is no reason for our Northern Cinema City not to do business. ”

"Count me in, although our Beihai Cinema is small, it's still okay to spare some time for Meng Jiangnu. ”

"Yesterday my wife said that the film was so well shot that I haven't had time to watch it. I'll arrange it later, and let Meng Jiangnu move to the 8 o'clock time period, I want to see for myself how good this film is. ”

Although major companies have cooperated with a number of film and television companies, they will make appropriate arrangements for the films of major film and television companies. And generally film companies that have no fame and no relationship, the film scheduling rate is not taken seriously. However, if you are facing a super dark horse, it is a different matter.

Even if there is no relationship and no background, these cinema companies will not be rich and unprofitable.

did not use any resources, nor did they say hello, after Meng Jiangnu's box office exceeded 27 million, major theater companies have increased Meng Jiangnu's film scheduling rate.

Another day is coming.

Meng Jiangnu lived up to expectations, or rather, Meng Jiangnu's performance once again exceeded the expectations of many cinema companies.

70 million.

This is the box office figure for Meng Jiangnu's 9th day.

This number is only ranked third below King Kong and Journey to the East. Moreover, the distance between the third and second places is already very close, very close.

But it doesn't end there.

Meng Jiangnu's super performance once again stimulated a number of theater companies, and they once again increased Meng Jiangnu's film quota.

Day 10 box office: 90 million.

The box office of this day surpassed that of Journey to the East, as long as King Kong was under him.

On the 11th day, Meng Jiangnu had a box office of 100 million, becoming the No. 1 box office of the day.

When this data was exposed, it was finally no longer in the industry, and the general media focused on Meng Jiangnu's movie.

In an instant, the overwhelming news swept in. (To be continued.) )