Chapter 283: The Power of Three Episodes in a Row
"The heartthrob is so beautiful, if she were my girlfriend, I would be able to laugh out loud every day when I fall asleep. Pen %Fun %Pavilion www.biquge.info"
"Serious warning, don't hook up with my girlfriend!"
"The two upstairs got up to pee."
β+1γ Do you think the dreamers think she resembles your left hand or your right hand? β
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"I like Liutao, a woman should have a strong heart and a strong character!"
"The female man is a bit of a savage girlfriend, why didn't she play the heroine when filming "My Sassy Girlfriend"?"
"I like the princess Musa, Zhou Zhiruo and the female man she plays."
"Have you seen the Dove chocolate commercial, she's the Dove girl."
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"Ha Mei is so funny, is there really such a simple girl in the world?"
"Yes, my girlfriend is, very similar to Ha Mei."
"Beast, you can also do it with such a naΓ―ve girl."
"Let go of that girl and let me come!"
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"The marriage maniac is so pitiful, I have a girlfriend who also ran away from the groom on the wedding day, and she cried for a month."
"If I were the groom and the bride looked like her, I would run."
"Men don't have a good thing!"
"Actually, Haiqing is very beautiful, but she is ugly in the TV series. You haven't seen her dress when she participated in the promotion, she is very feminine. β
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"Doesn't anyone think Wang Hao is handsome?"
"The landlord amused me to death, my brother Bo is really extraordinary!"
"Romeo is also very handsome, why haven't I seen him on TV before?"
"Why didn't you see Deng Chao?"
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After the first day of broadcast of "Pink Girl", it immediately sparked heated discussions on the Internet.
Good looks are one of the main labels of this show!
Well, there's a lot of moisture in this. There are media reporters who charge pen fees, and there are people who spend money to hire water armies, the purpose of which is to hype up TV dramas, which is also one of the usual routines of many TV drama publicity.
In short, it is necessary to create momentum, mix faces, and deceive those melon-eating people who don't know the truth to pay attention to and watch TV dramas, and continue to increase ratings.
But for insiders and advertisers, they are interested in ratings.
Ratings are the hard currency and the killer feature, and only data can really show the commercial value of a TV series.
And Mai Xiaoyu doesn't know what the ratings are.
The water army was found by him, so the discussion on the Internet is of little significance. Even on Maizi's Weibo, fans have left messages to discuss the plot and actors, but they can't help him judge the ratings.
At around ten o'clock in the morning, he dialed Wang Yunshi's phone again, but no one answered.
It wasn't until almost noon that Wang Yunshi called over and asked, "Wheat, guess how high the ratings were last night?" β
Wang Yunshi was very excited, very excited!
According to the statistical ranking of CSM50 city ratings, before eight o'clock last night, "Pink Girl" had the highest rating of 19.68%; Although it declined after eight o'clock, the average rating was 11.37%.
Especially during the period between 7:35 and 8 o'clock in the evening, the national network ratings ranked second, second only to CCTV's "Focus Interview"!
The ratings of the survey company are divided into two types: national network and city network, and the samples used in them are different.
As the name suggests, the city network takes the central cities with developed economies in China as a sample, and the people's pursuit of quality of life is high, and the consumption concept pays more attention to the brand and quality of goods, rather than price, and has high consumption power.
Therefore, the ratings of the city network are the most favored by advertisers and the most valuable data for commercial reference, and it is also the data used by various satellite TVs.
CCTV uses a national network, and in addition to urban samples, there are also rural samples, and the weight of rural samples is more than half, and the accuracy is not high.
Unless they are preparing to enter the rural market, advertisers generally do not consider the national network data.
In addition, in some rural areas, due to various reasons, it is impossible to receive satellite TV channels, only a few CCTV stations and local terrestrial channels.
Therefore, in the national network, the top ratings are basically CCTV channels.
Before 8 o'clock last night, the ratings of "Pink Girl" topped the list of city networks and ranked second in the national network, second only to "Focus Interview...... What is this concept?
Oppugn!
Are you polluting your data?
How else would it be so high?
That's right, some people suspect that "Pink Girl" bought sample users and falsified ratings!
For this kind of behavior, the relevant institutions in China have always held a "zero tolerance" attitude. A number of measures have been taken to strike hard, strictly prohibiting television stations and film and television companies from polluting data and falsifying ratings, investigating and punishing one severely, and investigating and punishing one severely.
The reason why Wang Yunshi didn't answer the phone in the morning was because his superiors came to him to investigate and understand the ratings of "Pink Girl".
"What about the results of the investigation?" Mai Xiaoyu asked.
"We didn't do that. What about you? β
"We won't. We don't know the contact details of the sample users. β
"That's okay, it is estimated that some TV stations are angry and deliberately stumbling. Don't worry, no one dares to 'do something like this'. Okay, let's not talk about it for now, thanks to you, I'm busy. If you have a chance to come to Hexi, let's sit down. By the way, let your assistant come to the station to find me tomorrow, and I will ask the station to settle your balance as soon as possible. β
Wang Yunshi is in a good mood, even if he will be extremely busy for a period of time in the future.
"Pink Girl" made a good start for the revision of Dolphin TV. As long as the follow-up ratings can maintain this momentum, the naming fee of the Golden Theater and the advertising cost of the insertion must rise!
When I bought the exclusive premiere rights at a price of 500,000 per episode, there were still people in the station talking about it, I think who dares to talk about it now, who still dares to say that I am wasting public funds!
What makes Wang Yunshi happiest is the ratings of "Pink Girl" before eight o'clock.
Such a high number of figures fully illustrate one point - the TV station has been successfully revised, and the three episodes per day are more attractive to the audience than the previous two episodes!
This will be the biggest help for him to fight against the airborne one and fight for the position of station director!
That night, "Pink Girl" aired 4-6 episodes.
Before eight o'clock, the ratings easily exceeded 20%; After eight o'clock, with the launch of other satellite TV Golden Theater TV series, some viewers lost, and the ratings quickly fell to about 13%, but continued to rank first in the ratings of CSM50 cities!
Immediately afterwards, Dolphin Satellite TV began to play the biggest publicity trump card through various media - the ratings ranking of "Pink Girl"!
exceeded the ratings of Shonan Satellite TV by a large margin, which really aroused heated discussions among the audience, and the ratings of "Pink Girl" rose steadily.
Three days later, the naming rights to the Golden Theatre were sold at a sky-high price, and the cost of advertising during the period more than tripled.
The next day, it was rebroadcast during the day, and the ratings also topped the list of the time slot, and the advertising fee was still doubled!
When the ratings of "Pink Girl" exceeded the total ratings of the four-star simulcast "Heaven and Dragon Slayer", some media voiced - "Another phenomenal TV series was born? β
Phenomenal fart!
Your own family knows your own affairs.
Mai Xiaoyu knows very well that as far as "Pink Girl" itself is concerned, it is far from reaching the height of the phenomenon.
The ultra-high ratings are inseparable from the revision of Dolphin Satellite TV and the continuous broadcast of three episodes.
Some people don't think so, though.
Su Youpeng said half-jokingly and half-complainingly on the phone: "Maizi, congratulations." But you're too uninteresting, why didn't "Pink Girl" look for me, because I can't act in idol dramas anymore? β
"Brother Peng, the first thing I looked for was you. You forget, when the crew of "Yitian" was filming the siege of Guangmingding, you said that there was no schedule. β
"Huh? Have it? I seem to have a little impression that there is indeed no schedule. What, next time your company will make a TV series, don't forget my ...... if you have a suitable role" (to be continued.) )