Mother: "Lili, Mom only cleaned up your room yesterday, why did it become so messy again? Today punish you for doing it yourself, hurry up and clean up the room, otherwise you won't be allowed to eat dinner." Pen & Fun & Pavilion www.biquge.info"

Lili: "Got it. Balala energy - hula - change!"

Mother: "......"

……

"Oh, play hide and seek!"

"Chubby, you lie on the telephone pole and count to a hundred, close your eyes and don't peek!"

"Sasha, I know a good place, I'll take you to hide there, Chubby won't be able to find it. ”

"No, he can't see me. Balala energy--lull-a-stealth!"

Partner: "......"

……

"Doudou is so bad, today he pulled my hair again. ”

"That's it, I hate Doudou the most, and he used a water gun to slam me just now. ”

"Ah, Doudou is here, still holding a caterpillar, run. ”

"Don't be afraid, look at me. Gunara, the god of darkness - Tadona - the Black Wind Array!"

Caterpillar: "......"

……

"Mom, do you think my magic fairy wand looks good?"

"Wow, it's so pretty, who bought it for you?"

"I didn't buy it, I made it myself!"

"Yes, it's really a good daughter of my mother, she is so good-looking, and she is as ingenious as her mother. ”

"Wife, you go and see the new dress you bought two days ago and then praise her ......"

……

In the summer of 2006, with the premiere of "Balala Little Demon Fairy" on the Hui'an Provincial Children's Science and Education Channel, the "Balala Energy" and the "Gunara Dark God" became the mantra of the children in Hui'an Province.

Especially the little girl, don't want to be fascinated by "Balala Little Demon Fairy". Give full play to the girl's ingenious nature, use the limited tools and materials at home, make a variety of magic fairy sticks, and then compare them with each other.

At noon, Wang Yunshi received his superiors in the canteen in Taili, drank a little too much, and closed his eyes and took a nap after returning to the office.

I don't know how long it took, but I was woken up by the ringing of the phone on the table.

He yawned, rubbed his forehead, and picked up the sleep-disturbing call.

"Hello?"

"Wang Tai, I'm Xiao Zhang. ”

Xiao Zhang is not small, he is in his forties this year, and he is the person in charge of the children's education channel.

Wang Yunshi heard the voice and asked expressionlessly, "What's the matter?"

"Good news for you. The ratings of "Little Demon Fairy" broadcast on our channel exceeded 10% yesterday, setting a record for the ratings of our channel since its launch! Thank you for your decision to introduce "Little Demon Fairy", which is so forward-looking! With a leader like you who is wise and decisive, our station will definitely be able to get better and better......

In enterprises and institutions, especially government administrative departments, state-owned enterprises and institutions, it is the only policy to report more when there is something to do.

While debriefing, touting the art of leadership is one of the essential skills.

If there are no conditions, we must create conditions; if there are conditions, we must actively report and praise the wise and martial arts of the leaders.

As the person in charge of the pediatric education channel in Hui'an Province, how can you not understand this truth?

On the phone, the report continued, touting the ingenuity of art; outside the phone, Wang Yunshi's mind had already flown away.

"Balala Little Demon Fairy"?

10%？

10%！

The children's science and education channel is a terrestrial channel, without satellites, mainly covering the province, and a small number of counties and cities in other provinces may also receive TV signals.

However, the ratings base is only within the province, which is far less than that of CCTV, provincial satellite TV and other satellite TV for the national audience. Therefore, this 10% rating only refers to Hui'an Province, and is not at all the same concept as the ratings of the national network and CSM city network.

Rao is like this, and the 10% rating is also against the sky.

As a terrestrial channel, the children's science and education channel not only has to compete with Star TV, but also with other terrestrial channels and local stations in the province.

A terrestrial channel with the theme of children, science and education, even if it is now summer vacation, primary and secondary schools are on vacation, and "Little Demon Fairy" is broadcast in the prime time of children's files, it is not easy to achieve such high ratings.

In Wang Yunshi's memory, since the establishment of the children's education channel a few years ago, there has never been such a high rating.

"Little Demon Fairy" ......

Putting down the phone, Wang Yunshi asked his secretary Liu Nana to come in and used the computer to search for the evaluation of "Little Demon Fairy" on the Internet.

To be honest, he really doesn't like this so-called children's fantasy drama of Meng Ren. I only watched half of the film, and my eyes hurt by the spicy characters in it.

At the beginning of the year, it was decided to introduce it purely to see Mai Xiaoyu's face and sell personal favors.

Anyway, it's the public's money, and it's broadcast on terrestrial channels, and if it's smashed, it's smashed, it doesn't matter, as long as the favor is solid.

Can ...... now

Soon, Liu Nana sorted out the comments about "Little Demon Fairy" on the Internet.

Since it was only broadcast in Hui'an Province, it has only been broadcast for a week now, and there are not many comments on the Internet, but most of the comments are negative.

"A thunderous children's drama!"

"I can only say that the people who watch this TV series are all heavy-tasted. ”

"The quality of children's dramas in China is getting worse and worse. ”

"Hui'an TV is becoming more and more undisciplined for the sake of ratings, and garbage dramas like "Little Demon Fairy" are also played. ”

"Ratings? What kind of TV series are also watched?"

"I'm sorry to tell you that I have a relative who works on the pediatric education channel, and I heard that the ratings are good. ”

"I'll also tell you the unfortunate news that my daughter loves to watch. Every afternoon when I come home from work, I see my daughter watching with relish. I really don't understand what's so good about this TV series. ”

"Hold the claws, as a parent with a daughter, I can't afford to hurt it. Every day at that point, I get a headache when I hear the words 'Balala Energy' and 'Gunara Dark God' on TV. ”

"My son also loves to watch it, and he has a headache +1 ......"

……

After reading these negative comments, Wang Yunshi was even more puzzled.

With such a word-of-mouth, the ratings can also exceed 10%?

It's weird.

Soon, he understood the reason for the weirdness.

After work, he had a dinner to socialize, and he casually found an excuse to leave around nine o'clock.

It was almost half past nine in the evening when he got home, and the nanny came to take his bag, and his wife sat on the sofa and complained: "Why did you come back so late, didn't I tell you when I went out this morning, did Jiahui and Ziming come back with Yaya for dinner?"

Son-in-law Ye Ziming persuaded: "Mom, my dad is also busy with work, and he can't help himself. ”

Wang Jiahui also said: "Mom, Ziming is sometimes like this, they work in government agencies, and some of them can't be put off. However, Dad, you have a bad heart, try to drink as little as possible. ”

"Don't worry, your dad knows it. Wang Yunshi changed into slippers and walked to the living room.

Ye Ziming got up: "Dad." ”

Wang Yunshi waved his hand: "Sit, sit down and say, don't be so restrained at home." ”

Wang Jiahui smiled and hugged Ye Ziming's arm: "He's used to being a secretary to the leader." ”

Wang Yunshi looked left and right: "Where is Yaya, where is my precious granddaughter?"

"Yaya, Yaya, come out, grandpa is back. Wang Jiahui shouted as she walked to the bedroom and pushed open the door, "Yaya, don't watch TV anymore, be careful of your eyes." ”

"I know, I know, it's going to be over soon, I'll go out after reading it. ”

"You kid......"

Intergenerational parenting is a common phenomenon, and the older generation is used to spoiling their grandchildren, and Wang Yunshi is no exception.

He called back to his daughter with a smile: "Forget it, if you want to see it, let her finish reading it." ”

"No, she'd seen that TV before. ”

"I've seen it before, can't I watch it again now?" It was Wang Yunshi's wife who spoke, and his grandmother also loved her granddaughter.

The four of them sat in the living room chatting, talking about the fact that the leading secretary Ye Ziming was about to be released, and after a while, a seven or eight-year-old girl ran out of the bedroom and threw herself into Wang Yunshi's arms.

"Grandpa!"

"Come, let Grandpa kiss him. Wang Yunshi hugged his granddaughter and asked casually, "What TV did you watch just now?"

"Balala Little Demon Fairy". ”

Well?

"Isn't it on the air at six o'clock in the afternoon, why is it so late?"

Yaya corrected: "It's 5:45 p.m." ”

Wang Jiahui explained: "It was a replay in the evening. ”

It's all starting to replay?

Wang Yunshi hugged his granddaughter and asked, "Tell grandpa, is "Little Demon Fairy" good-looking?"

"Super pretty!"

Yaya jumped down from Wang Yunshi's legs excitedly, crossed her legs, crossed her left hand, raised her right hand high, and held a magic fairy wand in her hand.

After posing, she asked beautifully, "Grandpa, is Yaya good-looking?"

"Of course it's beautiful, we Yaya are the most beautiful. ”

Wang Yunshi loved his granddaughter, praised and wanted to hug him again, but Yaya pushed his hand away: "It's not over yet." ”

As she spoke, Yaya waved the magic fairy wand, and at the same time turned around, changing to a new pose: the sword in her left hand pointed at a 45-degree angle to the sky, and the magic fairy stick in her right hand pointed to the right.

"Balala Energy - Hunila - Demon Immortal Transformation!"

Before it was over, she turned around again and changed her pose: "Balala Energy - Sha Luo Sara - Little Demon Fairy - Whole Body Change!"

Ye Ziming reprimanded: "Yaya, don't mess around!"

"Daddy is bad. Balala Energy - Sharoru - Fixed!"

Whole Family: "......"

Yaya had a lot of fun, giggling and threw herself into Wang Yunshi's arms: "Grandpa, isn't Yaya beautiful?"

"Ahh Didn't grandpa say that our Yaya is the most beautiful. ”

Yaya pouted: "Grandpa is deceiving, Yaya is not as beautiful as the young lady on TV, my mother refuses to buy Yaya's clothes for the little magic fairy, Yaya can't be a little devil fairy......"

Little Demon Fairy Suit?

What is it?

Wang Yunshi looked at his daughter puzzled, Wang Jiahui explained with a wry smile: "It's the costume worn by the actor in "Little Demon Fairy", which is the same as the magic fairy stick in her hand. The quality was so poor that I didn't buy it for her. ”

Film and television peripherals?

It's only been a few days since it aired and it's out!

Wang Yunshi Daqi: "Where did you buy it?"

"A small stall on the side of the road, or I don't buy her clothes, not to mention the poor quality, it doesn't look clean, I'm worried about wearing it. ”

"That's not daring to buy. Wang Yunshi's wife agrees with her daughter's approach.

Wang Yunshi asked for the magic fairy stick in Yaya's hand, and after a careful inspection, he found that the workmanship was rough, not to mention, there was a peculiar smell.

You don't have to think about it, it must be some small workshops in the province, and after seeing the business opportunities in "Little Demon Fairy", they worked overtime to temporarily rush out of the copycats.

This kind of counterfeit goods not to mention the quality, hygiene may not be passed.

Who knows where the raw materials for making the magic fairy wand and the little magic fairy costume were collected?

It's okay to buy a magic fairy stick and play with it, the little magic fairy costume is worn on the body, how can a parent buy it for a child casually?

But the child couldn't think about it so much, Yaya kept pestering Wang Yunshi, "grandpa" and "grandpa" screaming, pestering him to buy himself a little magic fairy suit.

Wang Yunshi thought for a while and hugged his granddaughter to his lap: "Those clothes are not clean, so you can't wear them casually." Wait until you get back and grandpa will help you buy a real little magic fairy costume, and let the young lady on TV sign a photo for you, okay?"

At ten o'clock in the evening, he finally put his baby granddaughter to sleep, Wang Yunshi was not in a hurry to talk about his son-in-law's release, and came to the study alone and dialed Mai Xiaoyu's mobile phone.

"Brother, your company is amazing. "Little Demon Fairy" has only been broadcast for a week, and there are people in our province who sell magic fairy sticks and little magic fairy clothes on the roadside......"

Wang Yunshi didn't make it clear, but Mai Xiaoyu heard it very clearly - pirated products have come out, and you have to launch genuine peripheral products as soon as possible.

This one...... It takes time.

"Little Demon Fairy" was not favored before it was broadcast, and now it is only broadcast on terrestrial channels in Hui'an Province, not to mention its limited influence, and there is still a lot of scolding on the Internet. At present, there are no toy manufacturers or children's clothing manufacturers who want to buy authorization and produce peripheral products.

And piracy can never be eradicated.

Yes, unlike China, where copycat piracy is rampant in the dream, Huaxia in reality is a big copyright country, pays attention to copyright protection, and cracks down on copycat counterfeiting and piracy infringement very strongly.

However, piracy is highly profitable, and it is more cumbersome to investigate and deal with, and there will always be people who take risks for the sake of profits. The same is true for other copyright powers, such as the United States, which is also a copyright power, whether in a dream or in reality, there are also Americans who secretly produce and sell copycat products.

In addition, due to the Chinese government's strong crackdown, all kinds of piracy manufacturers in China are often small underground factories or family black workshops. Their production volume is small, widely dispersed, and highly concealed, while it is difficult for law enforcement departments to investigate and deal with them, and the cost of protecting the rights of formal businesses is also high.

Therefore, Mai Xiaoyu and Liu Xiaoli did not think about completely eliminating the piracy of peripheral products, they considered how to speed up the development of peripheral products of "Little Demon Fairy", launch genuine products as soon as possible, and maximize the company's interests.

Evening.

Four Seasons Qingqiao Maijia Villa.

Liu Xiaoli looked at Mai Xiaoyu and said, "Our company has not cooperated with toys and children's clothing companies before, which is a bit troublesome. Why don't you first contact manufacturers that have cooperated with you before, authorize them to produce small items such as mobile phone chains and key chains, and then concentrate on hitting the piracy market in Hui'an Province?"

Mai Xiaoyu smiled helplessly: "That's too late." In a few days, "Little Demon Fairy" will be broadcast on Kaku Satellite TV. ”

Yes, there will be piracy in Hui'an Province when it is broadcast in Qitianshan, in case "Little Demon Fairy" is broadcast on the stars, it will be as popular as Hui'an Province in other provinces and cities, and there will be fewer pirated versions?

"Alas-" Liu Xiaoli sighed lightly, "Speaking of which, the responsibility lies with me, but I am not prepared enough." ”

"It's none of your business, Aunt Liu. There is limited room for piracy, so we don't need to worry too much about it, and our company alone has no ability to defend rights nationwide. ”

"I know this, I mean, I didn't know enough about "Little Demon Fairy" beforehand, and I didn't expect it to be so popular. It seems that Mr. Ah Zheng is really a genius and has a deep understanding of the selling points of children's dramas...... Sissi, what's wrong with you?"

ps: I built a V group: 607682821, the Buddha is waiting. (To be continued.) )