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The year 2009 coincides with the 60th anniversary of the founding of Huaxia.

The 60th anniversary of the National Day military parade has already been launched, and the public is also looking forward to the arrival of the military parade.

The State Administration of Radio, Film and Television conveyed the spirit in advance that from May to November, local satellite TV stations can only broadcast TV dramas with the theme of National Day gifts during prime time (20:00-22:00).

This move means that in the summer and autumn of this year, the TV screen will be fully "red".

Anti-Japanese War dramas, spy war dramas, period dramas, anti-special dramas, military dramas, large industrial dramas and other dramas that mainly promote the main theme "Floating Red" screen; Those playful and playful TV series gave way to prime time.

Although the State Administration of Radio, Film and Television denied that costume dramas were banned, it admitted that the popular family ethics dramas on the screen have changed a little and entered the strange circle of "three breaks and one suffering".

It is clearly stated that in family ethics dramas, themes such as broken families, broken emotions, broken marriages, and family suffering, as well as themes such as "stepmothers, stepfathers, and ugly mothers", should be prevented from expanding.

In the summer and autumn of this year, the main drama and the tribute drama ushered in spring, and in the background of a hundred flowers, they bore fruitful results.

Since May, from time to time, there have been excellent tribute dramas that have amazed the screen and been praised by the audience.

The 30-episode spy war drama "Latent" produced by Meng Ren is contrary to the previous way of directly going to the stars to grab the ratings, but adopts a more traditional broadcast method, that is, first on the ground and then on the stars, and then decide the price of the stars according to the ground broadcast effect.

Local stations in four major cities bought the ground premiere rights of "Latent" at a high price, and it was officially broadcast at the end of June.

Although the audience was slightly dizzy in the first day or two after the broadcast, as the interlocking plots progressed layer by layer, the audience gradually got better.

Quoting the report of "Rongcheng Evening News", "The trend of spy war dramas set off by "Secret Calculation" and "Plum Blossom Files" has not faded, and the TV series "Latent" that appeared on CDTV-1 has caused a ratings tornado. ”

After the premiere of Rongcheng TV, from the third day, "Latent" continued to sit at the top of the ratings list in Chengdu.

According to the authoritative ratings statistics provided by Suofurui, the ratings of "Latent" in Rongcheng have always topped the list, with the highest rating reaching 8.3% and the average rating of about 7.5%, setting a new high in the ratings of Rongcheng TV in recent years.

Not only Rongcheng, but also the other four cities.

The excellent results of the premiere of "Latent" on the terrestrial channel touched the hearts of all David chatters.

Repel cute people?

OK.

But you can't get along with profits.

What's more, the so-called cute drama "Latent", like the previous "Bright Sword" and "Soldier Assault", is a cute person who provides the script, cooperates with other investors as the main investor, and hands it over to a third party for production and shooting.

Strictly speaking, it is different from traditional cute dramas. And this model is very likely to continue the popularity of the ratings and word-of-mouth take-off of "Bright Sword" and "Soldier Assault".

Why not grab the star premiere rights?

……

Zheng Keyu came to Yanjing Satellite TV as promised.

He came to see a certain deputy director of Yanjing Satellite TV, and he made an appointment the day before yesterday.

The content is naturally through arching fire and obscure ways to condemn Mai Xiaoyu's behavior of breaking the rules. Through appropriate and clever means, we will try to reach an agreement with the deputy director to make him support the "sanctions" of the TV station against the moe.

After communicating with the front desk staff, the front desk staff confirmed that Zheng Keyu was on the deputy director's guest list today, and they were ready to lead him to the deputy director's office.

While waiting for the elevator in the lobby on the first floor, the staff of two TV stations rushed back from outside and hurried to the elevator.

"It seems that there are a lot of satellite TVs interested in "Latent", but it is not so easy to win this time."

"I heard that the director has a relationship with Mr. Liu, who is cute, maybe he has a way."

"I hope so, but even if I win it, the price won't be cheap."

……

The conversation between the two employees of the film buying department came to his ears, and Zheng Keyu cast a shadow on his heart, and he put a question mark in his heart about the result of his meeting with the deputy director of Yanjing Satellite TV.

Get off the wrong foot!

I'm afraid that this time there will be a disappointment from Ning Dong.

It is not unreasonable to say that iron needs to be hard by itself.

Mai Xiaoyu broke the rules of the TV station circle and exposed the dark side of the TV station, but the cute drama can bring huge profits to the first and second tier satellite TV.

Your family can ignore the lucrative profits in order to maintain the rules of the TV station circle, but what about the others?

Who can guarantee that other homes will be like yours, and that money is like dung?

Rather than this, it is better to strike first!

In this way, because of the success of "Latent" after it was broadcast on terrestrial channels, the spontaneous rejection of cute film and television alliances formed by various TV stations showed its prototype and suffered the first wave of blows.

Immediately after that, the second blow came.

In mid-July, the Disney 3D blockbuster "The Wizard of Wonderland", which Mengren participated in the investment, was released worldwide!

"I don't understand, in a fairy tale, why there are oriental faces."

"I've watched "The King of Kung Fu", and that oriental girl has no sense of existence in front of Jackie and Li."

"I am now more and more convinced that the Orientals want to invade us in America through culture. As far as I know, there is a Canadian Oriental Film Company that wants to acquire XX Cinemas. ”

"I guess Disney is for the Oriental market. My Oriental friend told me that the Oriental girl was famous in their Oriental and had a lot of fans. ”

……

"Can anyone tell me what the hell is Liu Yifei in the poster, isn't "The Wizard of Oz" a Western fairy tale?"

"You're the ghost! Our fairy sister is looking for you to provoke you? "The Wizard of Oz" is a prequel to "The Wizard of Oz", you also know that it is a fairy tale, how do you know that there is no Oriental Witch in the land of Oz? ”

"I'm curious, how did Disney pick Liu Yifei, did she sleep in the United States?"

"I'll sleep with you whole family female! It's not your fault that you're brain-dead, it's that you're wrong, it's embarrassing to be brain-dead! The screenwriter of "The Wizard of Wonderland" is Ah Zheng, and the cute person has an investment, what's wrong with recommending the fairy sister? I don't know if the fairy sister is the sister of the cute boss! ”

……

Before the release of "The Wizard of Wonderland", there were still many voices at home and abroad who questioned Sissi's role as one of the three heroines.

Since the suspicion abroad has risen to the level of racial discrimination in the past, both the media and the public are more cautious about questioning.

Domestic doubts, although the sunspots speak very hard, but Sissi has a lot of fans, and the counterattack is very strong.

On the contrary, the industry has calmed down a lot, and they are all waiting for the release of "The Wizard of Wonderland".

There are only two factors in evaluating a movie and the merits of its actors: word-of-mouth and box office.

Either the reputation is good, or the box office is good, as long as it can occupy the same, whether it is a movie or an actor, you can write a special book.

If the word-of-mouth and box office are not satisfactory, then Sissi is likely to take the blame for "The Wizard of Wonderland" and become the scapegoat for the movie. Mai Xiaoyu will also lose the bet with Disney and lose badly.

At that time, the domestic and foreign media will definitely attack it, and it would be good if Disney could remain silent and not comment.

So the industry and the media are waiting.

It's just that no one thought that the broadcast of "The Wizard of Wonderland" would set off a 3D movie frenzy that swept the world......

In mid-July 2009, the world premiere of "The Wizard of Wonderland" was held in the United States.

Subsequently, this magical adventure 3D blockbuster created by Disney was released in more than 3,900 theaters across the United States, with an astonishing result of more than 90 million, proud of the box office list of the first weekend, and easily reached the top!

More than 90 million ...... Nima's box office in the first weekend was nearly 100 million!

North America was shaken.

The industry was shocked.

This was followed by the analysis of the film by North American filmmakers and film critics, including the box office composition.

After analysis, it is not difficult to find that there are many reasons for such a high opening weekend box office.

Disney's signage and promotional efforts; The word-of-mouth of "The Wizard of Oz"; The contribution of high ticket prices for 3D stereoscopic cinemas and IMAX giant screen theaters...... There is also the topic heat generated by Sissi's starring role.

The Wizard of Magic is not the world's first 3D movie.

As early as 2004, Warner launched the animated blockbuster "Polar Express", and simultaneously released IMAX and 3D versions, achieving a box office of more than 60 million US dollars in more than 80 IMAX theaters around the world.

The following year, Disney used Dolby 2D to 3D technology to launch a 3D version of the animated "Four-Eyed Chicken", which grossed nearly four times more than the 2D version.

Subsequently, Hollywood, which tasted the sweetness, successively launched a large number of similar pseudo-3D movies, but its rough picture quality caused huge controversy.

At this time, "The Wizard of Wonderland" was born, bringing exquisite pictures and pleasant 3D visual enjoyment to the audience with a huge investment, creating an amazing result of nearly 100 million at the box office in the first weekend. It marks the beginning of a new path of high input and high output for 3D films.

According to the box office law of the North American film industry during the summer vacation, the box office of the movie is mainly concentrated in the first week, and then it begins to decline sharply, unlike the North American Christmas file, which is as long and lasting as the North American Christmas file, and the box office results can last for a long time.

To put it roughly, the box office of American summer vacation movies is easy to be early, while the box office of Christmas movies is stronger and longer.

This is also the reason why "Avatar" finally decided to postpone its release to Christmas.

Disney's choice of summer vacation files is mainly based on two considerations. One is that they have two 3D movies in their hands, in addition to "The Wizard of Wonderland", there is also "Alice in Wonderland"; The second is to seize ahead of "Avatar", relying on the novelty of high-investment 3D movies to win the audience to grab a high box office.

They won't admit that they will feel a lot of pressure in the face of Cameron's 3D sci-fi movie "Avatar"; will not admit to being influenced by Mai Xiaoyu's suggestion to "avoid "Avatar".

Anyway, "The Wizard of Wonderland" succeeded.

"Epic 3D films, giving people a refreshing visual enjoyment, the film constantly challenges the audience's visual limits, giving the audience unlimited imagination space."

"IMAX3D is undoubtedly the best version of this extreme audio-visual, and everything is particularly realistic on the IMAX screen, like a magnet that draws the audience into this magical world."

"The film captivated 'Oz fans,' with a seductive performance by Mira Kunis and director Sam Raimi's visionary technique."

"The success of "The Wizard of Wonderland" is even more anticipated for the 3D sci-fi movie "Avatar" to be released this Christmas. Perhaps, 2009 will become the 'first year of 3D' in the new era, and the development of stereoscopic photography technology will promote 3D films to enter the second golden period in history! ”

"The plot of the movie is too simple, so simple that the surrounding audience will regret why they didn't bring their children to watch it."

"Is there anything else to see in this fairy tale movie besides great 3D effects and gorgeous visual effects?"

There are praises and disapprovals in public opinion, but the reviews of "The Wizard of Wonderland" are more positive than negative, and according to the box office results of the first weekend, it is estimated that the future North American box office of this film is likely to exceed 300 million.

Considering the North American box office sharing model and the global box office market, "The Wizard of Wonderland" is sure to make a big profit at the box office, and Mai Xiaoyu also won the bet with Disney.

But for Sissi's starring role, American public opinion is still divided.

There is a voice of recognition: Sissi's performance in "The Wizard of Wonderland" is much stronger than "The King of Kung Fu", and the witch she plays, although she does not have the magical atmosphere of a witch, shows a unique fairy atmosphere, which adds a lot to the film.

There are also opposing voices: as an Oriental, appearing in "The Wizard of Wonderland" seems nondescript. If it is played by European and American stars, such as Christine, the box office will definitely exceed 100 million in the first weekend, and the overall box office of the movie will be higher.

This may or may not be true, no one can say for sure.

However, the main creators of "The Wizard of Wonderland", including the male protagonist and the other two heroines, also affirmed Sissi's performance in the film when facing questions from reporters.

And Christine publicly supported Sissi through Twitter, and also posted a photo of the two, stating that the two are very good friends, she sincerely congratulated Sissi and was happy for Sissi's success.

Sissi also interacted with Christine through Twitter......

"The Wizard of Wonderland", which was released worldwide, has also achieved good word-of-mouth and box office in other countries. A total of 46 countries and regions around the world released the film, but the release in China was a little later, and it was not until the end of July that "The Wizard of Wonderland" landed in Huaxia theaters.

At this time, "Magic Mirror" has resisted the impact of the new film in the second week, and won the weekly box office championship by an extremely narrow margin. The inemaScore has a positive rating of "B+", and the praise rate of North American film critics collected by the Rotten Tomatoes website has also reached 70%.

The late release in China is not because the producers do not pay attention to the Chinese market, but to find time to hold a premiere in China.

Not to mention that among the three investors, Meng Ren is Chiguoguo's Huaxia Company, and Hualong is a Chinese film company dressed in American skin; Just considering the booming box office market in China, it is enough to make Disney pay attention.

The explosion of the Chinese film box office market has attracted the attention of all Hollywood film companies. This premiere, which was held exclusively in Yanjing, was prepared for Chinese audiences.

And at the premiere, Sissi was the undisputed protagonist, and there was no one!

Chinese audiences have long been looking forward to the belated "Wizard of Wonderland", and major theaters have also increased their publicity and scheduling rates because of the box office results of "Magic Mirror", and Sissi's fans are ecstatic.

"The Wizard of Magic" is not the first 3D movie introduced in China, but because of the starring role of Sissi, it has become the most well-known 3D movie in China and the 3D movie with the largest investment.

This movie is the first IMAX experience for many viewers. Due to the relatively low per capita proportion of domestic 3D theaters, especially IMAX giant screen theaters, it has led to the phenomenon that IMAX giant screen theaters in some cities are difficult to find.

For Mai Xiaoyu, there is no such thing as a hard to get a vote.

Although he did not attend the Yanjing premiere of "The Wizard of Wonderland" because of the filming of "Mao Liar", he still contacted Chen Xiangxi and chartered the IMAX screening hall of a Hailian cinema in Yanjing.

He invited all the members of the crew of "Mao Liar" to watch the movie together as a reward for the hard work of the crew members during this time.

However, in the early morning of the day of watching the movie, Mai Xiaoyu, who was filming with Group B, received a distress call from Lin Yiping, the director of Group A.

"Mr. Mai, help!"

"If you have something to say, speak slowly, don't worry."

"Can't help but hurry, if we slow down, we'll be taken away by the police uncle......"