Chapter 60 Partnering with WorldPay
Happy Farm has obvious game characteristics, pay attention to interaction and mutual assistance, it can not only mobilize the enthusiasm of users to go online, but also prompt users to initiate interaction with friends on the site.
In the game, most of the actions that players can perform on their own crops can also be performed on their friends' crops, such as stealing vegetables and fertilizing, so in the game, players can become both a "good guy" who is willing to do charity and a "big villain" who specializes in sabotage and plunder.
That's the charm of Happy Farm.
After a few days of fermentation, Happy Farm has become a big hit game in the UK, from sixty-year-old ladies to three-year-old children, all of whom have learned how to play this game under the "enthusiastic guidance" of young people.
As a result, Facebook's user base surged again to 2.13 million.
"Boss, the second-generation version of Happy Farm can be launched. ”
Abt took the analysis map of the Happy Farm in his hand and said to Severn, Severn personally talked to Abt that night, so Abt had already let go of the guilt in his heart, did his job dutifully, and was very concerned about the progress of the Happy Farm.
When he saw that the number of people online at Happy Farm reached two million, Abt knew that the second generation version of Happy Farm could be launched, because now players have developed a dependence on Happy Farm.
Look at the time period of the number of people online, at 3 o'clock in the morning, there are still hundreds of thousands of players online, you can know how popular it is during this time!
However, although Happy Farm is popular, it is not profitable yet, so it has not caused large-scale news media coverage, but from time to time it is reported how crazy those players are playing Happy Farm, and the focus is still on those players rather than the game.
Severn looked at the report in his hand and nodded, but then he asked again, "WorldPay has already communicated, right?"
"It has been communicated a long time ago, and the contract has been signed. Abdh nodded, his eyes flashing with admiration and respect from time to time, and through this he knew how powerful the Spencer family was in Britain.
Founded in 1989, WorldPay is a leading global payment and risk services provider and is one of the few payment companies capable of acquiring globally.
It is a division of the Royal Bank of England, but in 2010, Bain Capital and Advent International acquired an 80.1% stake in WorldPay through a leveraged buyout.
At the same time, WorldPay is also the most used online payment system by British Internet users, and if the second-generation version of Happy Farm wants to be launched, it is necessary to have an online payment platform, and there is no doubt that WorldPay is the best choice for Facebook.
Severn also thought about developing a payment platform by himself, but after thinking about it, he forgot it, because Facebook didn't have such strength yet.
Facebook has been around for so long and hasn't made a profit, which puts a lot of pressure on Severn's finances. He also thought about financing, but now that the Internet bubble economy is still continuing, even if there is not much financing, but a lot of equity will be added, which is a very cost-effective deal, and Severn naturally disagrees.
Therefore, for Facebook now, it is very necessary to make a profit, and this is why Severn has cooperated with WorldPay.
This cooperation was not brought forward by Severn, but by Abt, which is also what Severn wanted to cultivate Abt, of course, the first talk must have failed, and even Abt even saw the manager of the Royal Bank of England.
Later, Severn made a phone call to the Earl of Spencer, and eventually the Earl of Spencer asked Aldrich Meghan to intervene, and Abt met with the top management of the Royal Bank of England.
Then it went very well, Abt two or three times to reach a cooperation agreement with the Royal Bank of England, and the conversation was very pleasant, but Abt knew very well that this was because Aldrich Meghan was also present, otherwise the executives of the Royal Bank of England would never be so polite to him.
And it was precisely this time that he really realized how much power was behind the handsome person in front of him!
"As long as the communication is good, as for when the second generation version of Happy Farm will be launched, it's up to you to decide. ”
He didn't pay much attention to the cooperation with the Royal Bank of England, because he knew that it was unlikely to fail, and he called the Earl of Spencer, and if it still failed, it would be really strange.
Hearing that Severn let him decide the launch time of the second generation version of Happy Farm, Abt was not too surprised, even such an important thing as cooperating with the Royal Bank of England, Severn left it to himself, not to mention such a small thing, therefore, Ab nodded and said:
"Today is Thursday and I'm going to launch in the early hours of Saturday. ”
"Yes. ”
Severn had no objections, and now he was looking forward to making money for him from Happy Farm, because he didn't have much money left.
.......
The next day, after logging in to their accounts, Facebook users found a small pop-up window on the homepage: Happy Farm 2.0, Prop Mall, will be launched soon!
This is followed by a countdown that indicates how much time is left until it goes live.
And on Happy Farm's game page, there's a little hint that's just like the one on the Facebook page.
Many users are curious about this so-called item mall at Happy Farm after seeing this small advertisement, because so far, this model has not appeared in the gaming world.
Happy Farm is one of the most popular games right now, so there is a lot of discussion about it on the Internet, and when Facebook launched the news of Happy Farm 2.0, it was tantamount to stirring up a thousand waves with one stone, and it set off a craze on the Internet again.
"What the hell is this in the Item Shop?"
"I don't know, it looks like it's selling props. ”
"Does that mean that as long as you have money, you can buy any props inside?"
"It should be. ”
“.......”
After a while, the function of the props mall was guessed on the Internet, and the netizens who came to this conclusion immediately exploded, some were excited, angry, and some were unimpressed....... The reactions varied.
Those who are excited think that they can buy items with money to speed up the growth of their farm's crops, so that they can level up faster.
And those who are angry think that Facebook's move undoubtedly undermines the fairness of the game, and that the experience they have gained through hard work in front of the computer is not as good as the experience of people throwing money at every minute, which is naturally very unpleasant.
Those who don't care are mostly fans of Severn, they think that no matter how many generations of versions Happy Farm launches, they are all the earls anyway, and the support is right, so why do you ask so much.
Severn didn't know what was going on the Internet, or he didn't care, because during this time, he was busy writing his novel, The Wolf Hall.
Another reason why he did not negotiate with the Royal Bank of England was that he had promised Rosamund that he would give her the original copy of the novel in mid-May.
But because this time is a fan meeting and a happy farm, it has already consumed a lot of his time, so now he needs to spend most of his time finishing this novel.
Fortunately, he has already written most of the part, and he will finish "Wolf Hall" in the next few days, which should be possible.
And just like that, the day is about to pass.
Knock knock~
Just as he was about to leave work, there was a knock on the door of Severn's office.
"Come in. ”
Severn didn't raise his head, and said to himself.
The little secretary Tina pushed the door in, looked at Severn who was concentrating on the code, a trace of resentment flashed in her eyes, walked to Severn's side, and said aggrievedly with a small mouth;
"Boss, you haven't been to my house in a long time. ”
Hearing this, Severn raised his head and looked at Tina's aggrieved look, and couldn't help but feel a little embarrassed, he was very busy during this time, so he didn't go to Tina much.
And in the company, Severn will not do anything excessive to Tina, so Tina will seem so resentful, and even she wonders if Severn has had enough and is not interested in her.
"Ugh....... Tonight, I'll go to you tonight. ”
To be honest, if Tina didn't say it, Severn didn't think it was anything, because he was too busy to think about other things, and it wasn't enough for Tina's seduction~ appearance, which made Severn feel a desire ~ hope in his heart.
"It's good to relax at the right time. Severn thought to himself.
Hearing Severn's answer, Tina's originally weeping face instantly became brighter, and she couldn't help but hold Severn's next door and said:
"Really?"
The two snow peaks also deliberately rubbed against Severn's body, making Severn want to be here XXOO her.
However, Severn had some scruples after all, glared at Tina slightly, and said in a low voice: "Pay attention to the image, this is the company." ”
"Oh~"
Tina stood up obediently, as long as Severn still had her in mind.