""Kung Fu Panda" is another way to interpret martial arts culture!" - Entertainment Weekly!

""Kung Fu Panda", the panda knows kung fu, no one can stop it, and the martial arts world of animals can also be very exciting!" - movie legend.

""Kung Fu Panda", Ye Qiu has set another box office record for Chinese animated films, so the question is, where is the next record he wants to break?" - Entertainment Big Bang.

The shock that "Kung Fu Panda" brought to domestic animation is indescribable.

It seems that domestic animation companies have found inspiration for a while.

"Thanks to Ye Shen's "Kung Fu Panda", it allows us to see a new way out of Chinese animation films! We have always had a misunderstanding, that is, everything wants to be reasonable, but we have forgotten that anime is a whimsical product, and animals fight with kung fu, maybe before this, it will make people feel incredible, but in fact, why not?" - Ren Ping, creative director of Matrix Animation.

"Kung Fu Panda has opened up a new way of thinking for us animation practitioners, in the world of animation, everything is possible, panda opening a noodle restaurant? This is a ridiculous thing if you look at it from the real world, but in the world of animation, everything seems so natural. ——Liang Mingshan, general manager of Jujiang Film and Television.

"After watching "Kung Fu Panda", I felt a lot, first of all, the selection of materials is very important, "Kung Fu Panda" chose the panda as the protagonist, I think maybe it is the joy that comes with the panda itself, coupled with the combination of orthodox kung fu, resulting in a unique chemical reaction, so by extension, clothing, food, housing, transportation, humans, insects, animals, plants, in fact, can carry out a lot of impossible crossovers. This gives us a new way of thinking. - Shi Lu, planning director of Lazy Animation.

......

The final results of "Kung Fu Panda" once again slapped many people in the face.

In particular, the media and film critics who were previously disdainful of Chinese anime movies chose to shut up after the success of "Kung Fu Panda".

Of course, some undisciplined media have long forgotten their doubts and disdain, and have begun to hold up their stinky feet, of course, this is the role of the dollar.

"Kung Fu Panda" is quite a bit of a standout in the animated movie.

Because unlike traditional cartoons, the general audience is mainly children and parents under the age of 10, and the breadth and depth of communication are limited, but "Kung Fu Panda" covers all ages.

This is extremely rare in China.

In the previous life, after "Kung Fu Panda" became popular in China, Chinese filmmakers were very embarrassed, but "Kung Fu Panda" was not the only animated film with Chinese elements produced by Hollywood studios in the previous life, and even earlier, "Mulan".

Although "Mulan" did not achieve great commercial success, it can already kill Chinese animation movies in seconds.

Whether it is "Mulan" or "Kung Fu Panda", they are all movies with Chinese elements.

When Hollywood movies swept the global film market, the other party still did not give up learning from other countries, but Chinese films often learned from other countries, but the results were nondescript.

"The Great Wall" is one of the more obvious ones.

In addition to the box office popularity of "Kung Fu Panda", the sales of peripheral products are also selling very well with cute animal characters.

Thanks to the zero tolerance of piracy on the Internet in Tianxia Mall, the peripheral products of "Kung Fu Panda" have once again created a new high.

If it is said that in foreign countries, it is normal for movies to sell well and extend to peripheral products, but in China, it is rarely possible.

But this life is different, because pirated products on the Internet are blocked, so people are gradually getting used to buying genuine peripherals.

Especially this time, the sales of the peripheral products of "Kung Fu Panda" exceeded the total box office of "Kung Fu Panda" for the first time, which made the media exclaim once again that the spring of the Chinese animation industry is coming.

Everyone knows that the developers of animation, animated film and television works in peripheral products are far more advantageous than live-action films.

In the past, there were many reasons that restricted the development of China's animation industry, but one of the big problems was piracy.

And now that this problem seems to have been alleviated to the maximum, it is not untargeted for the media to shout that the spring of the Chinese animation industry is coming.

"The sales of domestic peripheral products of "Kung Fu Panda" surpassed the box office for the first time, does it mean that the Chinese film industry will usher in a fundamental change?" - film derivatives.

"As we all know, the development of Chinese films is not going well, and filmmakers have always complained that because there are too many pirates, often the income of movies mainly comes from the box office, so now, this excuse no longer exists. - Film and television broadcast!

This is probably the biggest irony, monopoly has always been criticized, because monopoly, will make the entire industry lose vitality, but this time, Huaguo filmmakers should be grateful for the monopoly, Tianxia Mall almost monopolized Huaguo's e-commerce market, but it is precisely because of the monopoly that Tianxia Mall has done what we can't do in reality, that is, the fight against piracy. ”

"In the past, if we searched casually, we could see countless pirated goods openly sold, but now, it is difficult to find pirated products on the Internet. Of course, it is undeniable that now our national income has increased significantly, and it is completely possible to consume genuine goods. ”

"Then this also means that the proportion of movie box office revenue will be greatly reduced, and the income of derivatives will be greatly increased, which is undoubtedly a huge good news for the entire industry. - "Film and Television Market"!

In fact, Ye Qiu was also very surprised, you must know that before Ye Qiu was reborn in his previous life, in fact, pirated goods had been greatly reduced.

The biggest problem is not the blow, but the change in people's perceptions.

In the beginning, the reason why piracy had such a large market was that at that time, it was difficult for the economic income of Chinese people to consume high-priced genuine goods, and at that time, people did not pay attention to quality, but paid more attention to price.

With the increase of people's economic income, the requirements for the quality of life have also changed, and many people no longer believe in good quality and low price, but believe that they get what they pay for, which is the most essential change.

However, what Ye Qiu didn't understand was that even though the concept had changed, in the previous life, the sales of Huaguo Film's peripheral products were still tepid, but the box office revenue had increased greatly.

And now, in this world, because of the reason of the world's mall, people began to cultivate the habit of buying genuine peripheral products from a relatively early age, and with the increase of economic strength, this has become a matter of course.

Ye Qiu believes that the movie peripheral products in the previous life have not been changed even when piracy has lost the market, and the biggest problem is that people do not have the habit of buying movie peripheral products.