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"Director Zhao, the data of Huaguo TV's comprehensive ratings this year has come out. ”

CCTV deputy director "Xiong Mengguang" has a headache.

This table counts the share of viewership for the whole year.

Although CCTV has a big killer of news broadcasting, however, in the comprehensive ratings ranking of the whole year, CCTV is not even as good as Mango TV.

To use the Internet buzzword, this face slap is really painful.

It's just that Xiong Mengguang, as the director of CCTV, is also somewhat helpless. Although he knows that CCTV has countless resources, and there is a big killer such as news broadcasting, but outside of news broadcasting, CCTV really has few programs that can attract people. As for focus interviews, it's not bad. But the focus interviews have also lost their former charm, and the ratings are already very low.

And in addition to these two major programs, some others can be described as miserable.

The outside world has always thought that CCTV is dying, and even more thinks that CCTV is not enterprising, thinking that it can always maintain the market by relying on monopoly. But they don't know that CCTV has fallen to the point where it is now, and there are actually countless hardships.

Many people say, doesn't CCTV innovate?

In fact, CCTV has long thought about innovation, but sometimes you don't want to innovate, you can innovate.

Take CCTV as an example, the two programs of news broadcast and focus interview cannot be moved, even if he wants to move, the people do not agree with it, of course, they have not thought about moving. Although the news broadcast and focus interview no longer have the horror ratings of the past, they are still CCTV's magic weapon. And what CCTV can innovate is other programs besides these two programs.

For example, TV dramas from 8 p.m. to 10 p.m. during prime time.

Why Mango TV can surpass CCTV in comprehensive ratings, in fact, the key is in the prime-time TV series. Although CCTV's news broadcast and focus interviews are still a bit interesting, CCTV's prime-time TV series cannot attract the public. So in the end, the comprehensive ratings ranking was lower than Mango TV in history.

The reason is not that CCTV has no vision to introduce those classic TV series, nor is it that CCTV is reluctant to spend money.

The real reason is that CCTV is the country's most advanced TV station, and he must spread more positive energy.

And what is positive energy?

That is the traditional Chinese virtue, inspirational, patriotic...... And so on.

Therefore, basically, the TV series broadcast by CCTV during prime time must also revolve around such content.

But the reality is very tragic, although some film and television dramas like this are also classic, but he can't attract much popularity.

And there is no popularity, and the ratings naturally plummet.

If it weren't for this, let CCTV choose a TV program, CCTV would definitely be able to storm Mango TV in minutes.

"The director has already talked to us, that is, to talk to the directors about whether there are other ways to increase the ratings. Or, on our channel, make some more innovations. ”

Xiong Mengguang, deputy director of the station, said to dozens of gold medal program directors under CCTV.

"Lao Zhao, let's talk about it. Earlier, you made a documentary of the Republic of China, and the response was very good. ”

As he spoke, Xiong Mengguang looked at Zhao Zhiwen.

"Xiong Tai, don't praise me, although the response to this show is okay, the ratings have not been raised. ”

Zhao Zhiwen was also a little depressed.

However, documentaries are like that.

If documentaries can surpass the ratings of TV series, then how do you let TV series mix?

"In fact, Xiongtai, innovation in a limited environment, even if there is innovation, the effect is not obvious. ”

Zhao Zhiwen said honestly.

This sentence was quickly unanimously recognized by other choreographers.

The top directly gave the regulations, and now you have to come up with innovations within the regulations, which is really difficult for strong people.

It's like giving you a BYD, you have to let BYD drive a sports car, how is this possible?

"Everyone, don't have a bitter gourd face, it's not that Taili doesn't know the difficulty of innovation. And it's not the first time we've innovated. It can be said that every innovation suffers a lot of failures. But no matter what, the task was given to us, and we CCTV have so many resources, if we don't make some achievements, I'm afraid it's really a joke. ”

As he spoke, Xiong Mengguang looked at the latest ratings table again.

In fact, as soon as this data came out, CCTV has become a joke in the industry.

"Oh, by the way, before you say that, did you hear a word? Yesterday, Mango TV's prime-time ratings plummeted, and it is said that the ratings have fallen to 1.2."

Slightly off topic, Xiong Mengguang mentioned a major event in the industry.

"Xiong Tai, this news has spread in the industry, and many people find it incredible. ”

"Yes, Mango TV has been focusing on youth idol dramas in recent years, catering to the market, and the ratings have been guaranteed, I don't know why the ratings suddenly plummeted yesterday. ”

Several choreographers talked about it from time to time, and they were all happy with the news.

Anyway, even if it's their CCTV, they are very excited when they hear that the ratings of Mango TV have plummeted.

"Actually, guys, I don't know if you've paid attention. In fact, in addition to the sharp drop in the ratings of Mango TV yesterday, the ratings of other TV stations, including our CCTV, have also been affected. ”

At this time, Zhao Zhiwen added on the side.

"Ours has fallen too?"

"Do you have the data?"

The other choreographers immediately recognized the seriousness of the problem.

"Here's a statistic. ”

Zhao Zhiwen took out a table: "I asked someone to count it, except for the decline in the ratings of Mango TV last night, the ratings of almost all TV stations in China fell. It's just that because the decline is not particularly obvious, everyone didn't pay attention to it. ”

Holding the form, Zhao Zhiwen read the data of other TV stations.

"Has there been an investigation to find out why?"

Xiong Mengguang asked with a serious face.

"The investigation came out, and although it wasn't quite determined, it was basically the same. According to several IT friends, last night, the IP flow of TT network suddenly soared by nearly 100 million people. And these IPs all flowed to an online drama called Jingwumen. ”

"Web drama?"

Xiong Mengguang was a little puzzled.

"Yes, Xiongtai, Jingwumen is an online drama that introduces various schools of national art during the Republic of China. ”

"Guoshu genre, let's talk about it in detail, what type of drama does this drama belong to?"

"Type?"

Zhao Zhiwen shook his head: "For the time being, I don't know how to define the genre of this drama, this is an emerging theme." It can be said to be a historical drama of the Republic of China, or a patriotic drama, and even, he can even be called an anti-Japanese drama. ”

Zhao Zhiwen explained.

It's just that when he finished explaining, Zhao Zhiwen suddenly said excitedly: "Xiongtai, Xiongtai, I have a way, I have a way." ”