Dongying Group has spent more than 10 million yuan on the promotion of "Super Domi". Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although the publicity cost of tens of millions of dollars is nothing compared to the publicity expenses of other major film productions.

But don't forget, this is an anime movie, and it is already remarkable to be able to spend tens of millions of Chinese dollars on publicity.

You must know that in these years, there are still many movies, and the production cost does not reach this figure.

"Super Dommy" still has a great influence in China, and on the one hand, Sakura Pictures has reached an agreement with a number of foreign fast foods, and recently launched a preferential package of the "Super Dommy" series.

McDull alone can't do that.

Because of its popularity among the people, "Super Domi" is obviously about to complete "McDull Story", which has just been launched.

On the other hand, "McDull" is very low-key, and just launched a McDull version of "I Love Bath" MV!

Although the MV of McDull's version of "I Love to Take a Bath", after uploading, with its cute and silly image and funny tone, this MV received countless likes as soon as it was launched, but compared to the offline activities of "Super Domi", it is not a little bit worse.

"Super Domi" not only cooperates with fast food chains, but also holds "Super Domi" theme activities from time to time in large shopping malls in major first-tier cities across the country, which can be said to be a fierce popularity.

It can be said that "Super Domi", which already has a great advantage, once again threw off "McDull" a few streets.

What makes people depressed and incomprehensible is that this time, Ye Qiu really seems to be just playing tickets, and really doesn't care about "McDull", whether it is Star Animation, or Dianjin Film and Television, or those companies under Ye Qiu, they have not promoted "McDull".

However, just when everyone thought that Ye Qiu was really going to "avoid the war" this time, a piece of gossip that was said to be revealed by insiders came out, that is, Ye Qiu's publicity expenses for the theatrical version of "McDull Story" were also as high as tens of millions of Chinese dollars.

When this gossip first appeared, it was complained by countless netizens, and "Super Domi" invested tens of millions of Chinese dollars in publicity, which has already begun, and it is really effective.

But if "McDull Story" also invests tens of millions of dollars in publicity, then how can it only launch a MV for "I Love Bathing"?

Many people scoffed at the tens of millions of publicity expenses, but the news was soon affirmed by New Star Digital Animation, the producer of "McDull Story".

And also penetrated, the specific publicity mode and promotion, Ye Qiu will personally preside.

As a result, how will 10 million Ye Qiu spend has become a new topic.

So far, more than two months have passed since the theatrical version of "McDull Story" will be released.

However, the publicity of "McDull Story" is still invisible, so where did the 10 million publicity expenses go?

Some media speculated that this was probably a smoke bomb released by Ye Qiu, for the sake of publicity, but it has to be said that Ye Qiu's goal was achieved, and the news itself triggered a lot of discussion among netizens, and to some extent, it was also a kind of propaganda.

Another month has passed.

The release time of the two anime films is already very close, and the promotion of "Super Dommy" is still in full swing.

In the shopping malls of large cities across the country, the theme activities of "Super Domi" can be seen everywhere.

The "Super Domi" theme package of the fast food chain has also been launched for a long time, and it can be said that the effect is still very good.

A fan-oriented anime movie like "Super Dommy" is certainly not likely to be promoted like other movies, and the same is true for "McDull Story".

It is more through the promotion of the brand "Super Domi", once the popularity is opened, the publicity effect will naturally appear.

And "McDull Story" has not made any big moves so far, and the 10 million publicity expenses a month ago are also considered a hype.

So what's going on with the 10 million publicity cost?

""Super Domi" has only one opponent, that is, "McDull", we have finished "McDull" in publicity, but we still can't take it lightly, Ye Qiu has always been known for being good at off-market tricks and marketing and promotion creativity. ”

"How is the investigation of the 10 million publicity expenses?" Ren Zhongjun rarely personally intervened in this project, as the person in charge of this project, Cao Bin naturally wanted to perform well, although it seems that "Super Domi" is full of advantages at present, and there is no need to worry about it at all, but Ren Zhongjun still asked people to investigate the 10 million thing.

"The publicity cost of 10 million is likely to be true, but what kind of marketing and promotion method Ye Qiu will use, but there is no clue. Said the person in charge of investigating the matter.

Cao Bin's brows furrowed, this is not good news.

It's not Cao Bin's cup bow and snake shadow, but Ye Qiu's past, always at the last moment, unexpectedly fighting his way out of the encirclement, is it the same this time?

"It's not for the time being, it's only more than half a month before the release time, and it's time to start the final promotional activities, especially the 'Domi Campus Tour'. Cao Bin said.

I have to say that Cao Bin is still doing very well in terms of publicity, and the last publicity activity of Super Domi is "Domi Campus Tour".

As early as more than a month ago, Dongying Group contacted many kindergartens and primary schools to carry out the "Duomi Campus Tour" activity.

In fact, it is also an activity in which multi-person dolls go into the campus to play games with children.

……

"Tell me honestly, what do you plan to spend on the 10 million publicity expenses?" An Xin asked curiously.

"If I say that this 10 million is just a gimmick, do you believe it?" Ye Qiu said with a smile while teasing his daughter while holding Xiao Doudou.

"It's strange to believe you!" An Xin rolled her eyes in a variety of ways.

"Babble, babble......" Xiao Doudou called a few times at the right time.

"You see, even Xiaodoudou doesn't believe you, so you better confess and be lenient. An Xin couldn't help but be happy when she saw her daughter so cooperative.

"Well, after all, the time for "McDull Story" to come out is too short, so it is really impossible to fight for the popularity of McDull, so it is naturally impossible to do activities like the other party's "Super Domi", and realistically "McDull" is really a big gap compared to "Super Dommy", but this gap may not be impossible to make up. Ye Qiu said with a smile.

"With its wide net to catch more fish, it is better to concentrate on targeted publicity. Ye Qiu said with a smile.

"Targeted publicity?" An Xin was surprised.

"Yes, my 10 million, if you don't make a hit, it's just a blockbuster, so naturally you can't take the usual road. ”

"As for the specifics, we'll know in a few days. Ye Qiu pretended to be mysterious.