Chapter 240: Propaganda Mode
Why did Liang Xiaobo say that after Chu Mu heard the song, he would definitely choose "The Difficult Sutra" as the theme song of the TV series? Doesn't he know that Chu Mu had bought "The Difficult Sutra" from Liang Dong and personally invited Liang Dong to sing the theme song?
Not to mention, Liang Xiaobo really doesn't know the inside story between "The Difficult Sutra" and the TV series.
From Liang Dong's point of view, after Chu Mu bought "The Difficult Sutra" from him, he immediately sold the premiere rights of the TV series to Mango TV, and Mango TV asked Yang Tao to invite him to sing songs in order to increase the attractiveness of the TV series. In his opinion, the inside story of the theme song is not rigorous, and it is basically a secret of the bad street. In fact, there are only a handful of people who really know the inside story.
Liang Dong knew that Chu Mu knew with the senior management of his company, and the senior management of Mango TV and Yang Tao knew who they were?
Why did they keep it secret and not directly disclose it? It's not that they have professional ethics, but that they have to cooperate with Chu Mu to make the cake of the TV series bigger, and the bigger the cake, the higher their income will be.
Chu Mu and Mango TV have plans, and of course, the first step of the plan is publicity.
In today's era when the aroma of wine is also afraid of deep alleys, publicity is particularly important. Many times, publicity can determine the success or failure of a film or television production. The publicity is sufficient, and a sparse work can also get high returns. Insufficient publicity, even if the quality of the work is good, the revenue will be reduced a lot.
Chu Mu and Mango TV know the entertainment industry, and the publicity plan they formulated is almost a publicity template in a sense. In the early stage of publicity, the two parties tacitly set off a topic.
Which musician is qualified to score "One Hero, One Monk and One Scholar", and who can finally win the favor of Mr. Chu Mu and get the opportunity to work with him?
This topic seems to be nothing at first, but it actually arouses the interest of music fans and martial arts fans, making them consciously devote themselves to the discussion.
As a martial arts master, Chu Mu has a very high status in the hearts of martial arts fans, and many people have watched him grow up. They can set the buzz on their own, not to mention that there are many more music fans.
They are all young people, they are more or less influenced by Chu Mu, and the opportunity for idols to work with Chu Mu makes music fans happier than the musicians themselves. Happily, fans of musicians rushed to recommend singers, hoping to get a once-in-a-lifetime opportunity.
Music fans recommended it, martial arts fans refuted, and unconsciously expanded the topic, and in the end, the controversy was exaggerated to the entire network. Whether it's a post bar or a Weibo, you can see similar arguments everywhere.
Liang Dong didn't know Chu Mu's intentions at first, didn't he have already decided on the theme song, why did he still set off the topic of 'who can cooperate with Chu Mu'?
After seeing that the scope of the discussion was expanded to the entire network, he suddenly understood the intentions of Chu Mu and Mango TV.
They didn't want to directly announce the news that Liang Dong sang the theme song, his fame is indeed good, and if it is announced directly, it can also attract a group of music fans. However, his appeal is limited and it is unlikely that he will attract everyone's attention.
Countless music fans have participated in the discussion, and the relevance of the topic has increased several times. Disputes between music fans and music fans, between music fans and martial arts fans, and between music fans and audiences emerge in an endless stream, and the disputes alone arouse the curiosity of more audiences.
Among a group of the best musicians, who can get Chu Mu's approval to sing the theme song of the TV series?
Arouse the interest of the audience, they will always pay attention to the relevant information of the TV series, and when the TV series is launched, they may choose to watch it.
It's the eyeball economy now, there are too many things happening every day, and if it's not attractive enough, it's hard for the audience to remember a TV series, even if there is already Chu Mu's signboard. Like Liang Dong, his appeal is limited, and his fans will choose to watch it, but most viewers won't care too much.
Competing for the market is competing for fans of the majority of the audience, whether it is a movie or a TV series, it is impossible to rely on the fan economy. There will only be fewer and fewer fans, and if you fix your eyes on fans, you will lose more in the end.
Chu Mu and Mango TV have their own ambitions, they don't want to, and won't limit the market to fans.
After figuring this out, Liang Dong also had to say his admiration to them. Propaganda is not a simple announcement, but the means behind it are the most important.
As for whether the celebrities will cooperate? The two golden signboards of Chu Mu and Mango TV are enough to shut up most celebrities. Even if they don't want to cooperate, they won't stand up and tear it down.
Mango TV is one of the top three large-scale TV stations in the country, and has faintly become a leader in variety shows, and his star-making ability is temporarily unparalleled. He himself is a martial arts master and the owner of a medium-sized entertainment company, and unless he has a sick head, celebrities will not easily offend them.
As the singer of the theme song, Liang Dong is also the core of the publicity. When most netizens were bored with the dispute, a voice suddenly appeared on the Internet, and this voice was 'Does Liang Dong have a chance to cooperate with Chu Mu?' ’
There are also many opinions behind the voice, such as the fact that both of them are talented, one has created many excellent martial arts, and the other has created many classic songs.
And Chu Mu has always liked to cooperate with super popular stars, and in the entire entertainment industry, there has been no star whose popularity can be comparable to Liang Dong in the near future.
Scattered and scattered, there is only one point of view in the end, Chu Mu is likely to choose Liang Dong to compose the theme song in the end.
As soon as the point of view came out, it immediately caused an even greater sensation. Liang Dong's fans hurriedly supported and felt that there was no problem with their views. The fans of other singers exploded, feeling that this point of view was not right at all, how could Liang Dong be better than his idol? Even among martial arts fans, they were divided into several factions.
Some people agree, some people oppose it, and some people have already had a candidate in their hearts.
All parties have their own opinions, and no one can convince anyone, in this case, Liang Dong singing "The Difficult Sutra" in "I Am a Singer" will only have one result, which is tantamount to pouring a bucket of oil on the fire, which will make the controversy more intense.
And the song is not the end, even if he finishes singing, Chu Mu and Mango TV will have a series of publicity plans to strive to increase the attraction to the highest.
Of course, those things have nothing to do with Liang Dong, he doesn't care about them at all. There is only one thing he has to do now, rehearse the song with peace of mind and finish singing it in the most perfect condition.
Hearing Liang Xiaobo's statement, Liang Dong hesitated for a moment, and finally said: "I don't mind if I can get Mr. Chu Mu's invitation, I just hope that there won't be any problems during the singing process, after all, I have already sold the copyright of the song, and I can't let them spend money in vain!"
"Sold?" Liang shouted in surprise, his voice so loud that the rest of the band members couldn't help but look sideways.
"I'm sorry, I'm losing my temper again!" he reacted and said apologetically. At the same time, there was still some anxiety on his face: "Such excellent music, Mr. Liang, why do you say that it will be sold?"
Liang Dong smiled slightly: "Because someone needs him more than me!" Seeing what Liang Xiaobo was about to say, he waved his hand and said leisurely: "Mr. Liang, don't you hope that I can cooperate with Mr. Chu Mu?
Liang Xiaobo is not stupid, Liang Dong said it so obviously, how could he not react.
His eyes opened slightly, and he said in surprise: "You mean that "The Sutra of Difficult Reading" is the theme song of the TV series?"
Seeing Liang Dong nodding with a smile, he couldn't help but smile bitterly: "No wonder, no wonder the discussion about the theme song is intensifying, it turns out that someone is pushing behind it!"
"What major event in the circle is no one behind the scenes? If you have the energy to waste those thoughts, you might as well rehearse a few more times!" As he spoke, Liang Dong walked to the rehearsal hall, and a new round of rehearsals began again.