0104 Swallow you in one bite
With a minimum guarantee of 500 million, Xiao Heng has no opinion, but what the hell is the latter two account sharing ratios. According to this plan, the box office of more than 1.2 billion yuan can make much money than the last "I Wish IDO", which is completely unacceptable.
Bargaining is always an unavoidable part of the business, both sides have maximized their own interests as the starting point, and the formulated plan is naturally difficult to satisfy the other party, and everyone understands this truth.
Therefore, the plan proposed by both sides is just an expectation, and it depends on how close the outcome of the next negotiations can be to their own expectations.
Then came the time of the game.
When the two sides negotiate, the game is to see who can find out the other party's expectations first, whose judgment is closer to the other party's psychological expectations, and who will take the lead, and make a fuss around this expectation.
Cao Wenwei's expectation is 500 million. There is no businessman who is not greedy, although his highest box office expectation for "Thai Embarrassment" is between 400 million, but a mountain always likes to look at another mountain, the box office is 400 million, I want you 500 million, it is not an exaggeration.
Xiao Heng, of course, is even more black-hearted than Cao Wenwei, he can't wait to buy out "Thai Embarrassment" by himself, and he can't wait to earn all the four or five billion by himself, of course this is impossible, so he can exploit a little more.
But no matter how you calculate it, as long as the proportion of the box office in the later period can't be discussed, your own profits will not go up. And looking at the account sharing ratio given by Cao Wenwei, there is no fancy head.
After thinking about it, Xiao Heng came up with a bold idea.
Instead of talking to you about the account sharing ratio, it is better to increase the guaranteed box office to feed you, and the rest will be mine, and the division will be clear.
"I want to buy out the box office. Xiao Heng proposed a new term.
"Buying out the box office?" Cao Wenwei was stunned, what kind of trouble is this, not according to common sense.
"Yes, I will guarantee you a minimum of 750 million, and all the box office accounts behind will belong to me. Xiao Heng explained the meaning of the buyout box office proposed in his announcement, which is actually a guaranteed release in disguise, but in terms of box office sharing, he has achieved the ultimate and directly kicked the real distributor out of the field.
Hearing this explanation, Cao Wenwei and Zhou Xiaotian were stunned for a moment.
Since I first heard about this thing in China a month ago, there have been many companies that have followed suit in the market and guaranteed a few movies, but I have never heard of and no one has thought of such a barbaric way of guaranteeing.
Directly kicked the distributor and producer out of the venue, and all the box office accounts were owned by the guaranteed party, which sounds unreasonable, but don't forget, Xiao Heng raised the guaranteed amount to 750 million.
What is the concept of 750 million in the film industry in 2012? In the domestic film market, 750 million yuan has been able to firmly sit on the top spot in the box office of domestic films, and "Painted Skin 2", which was just released in the domestic protection month this year, won the box office of 720 million yuan because there was no blockbuster competition in the same period, and in less than half a year, Xiao Heng was directly optimistic about "Thai Embarrassment" to surpass it.
Let's talk about imported movies, since "Avatar" opened the Hollywood market in China, many Hollywood commercial blockbusters have refreshed the box office in China again and again, but at this time, there are only a few "Avatar", "Transformers 3", "Titanic" and so on.
In this era, no one except Xiao Heng has ever thought of this.
So Cao Wenwei and Zhou Xiaotian's shock is a matter of course.
Internally, the box office of "Thai Embarrassment" exceeded 500 million, which they never thought about. With only funny as a selling point, I don't dare to think about surpassing many Hollywood commercial blockbusters. Now someone actually gave a box office guarantee of 750 million, if it weren't for the fact that Xiao Heng had already done the same thing less than a month ago, Cao Wenwei would definitely doubt that the young man's brain in front of him was different from others.
"Seven and a half billion. Cao Wenwei muttered, to be honest, he just thought Xiao Heng was joking.
"That's right. Xiao Heng gave him a definite answer, he was really not joking.
Of course, Xiao Heng was not joking, and he was able to quote such a price, it was because he was 100% sure, and he was playing with foresight.
If this plan is followed, then Xiao Heng will get the full share of the remaining more than 500 million box office, that is, the proportion of 43 percent, a full 200 million.
The four people present, except for Xiao Heng himself, all felt that he was gambling.
Fang Qi looked at Xiao Heng unnaturally on the side, although she didn't know much about things like the box office of the movie, but 750 million still made her feel a little dizzy.
Xiao Heng's sudden proposal completely disrupted Cao Wenwei's train of thought.
He thought that the two sides would pull on the basis of their own plans, and he was fully able to use his negotiation experience to make the final plan more beneficial to his side, but he didn't expect Xiao Heng to directly quote a fixed price.
It's as if when the two were bargaining over a gadget, at first Xiao Heng said that he wanted fifty, and Cao Wenwei said that one hundred will sell you, but Xiao Heng thought about it for a while and directly said two hundred, whether you sell it or not, and suddenly he was blindfolded.
Cao Wenwei valued this gadget in his heart at all, but who knew that someone else would collect a thousand yuan there, and he was not angry.
"Mr. Xiao, we still have to discuss your plan internally. In fact, Cao Wenwei is already very excited, but he still hopes to think about it again, "because it is related to the distribution of interests with the producer." ”
"Absolutely. Xiao Heng said briskly.
Xiao Heng knew that Xu Zhen, the producer of this movie, the director and star, was also related to profits, so it was reasonable for Cao Wenwei to go back and discuss with Xu Zhen.
However, he is still full of confidence in this plan, it really doesn't work, I will continue to increase the minimum amount for you until you give in, who called me a RMB player with money.
……
After Xiao Heng and the others left, Cao Wenwei sat in the office and was still thinking about the 750 million.
Although I can't get a penny at the box office in the back, I can't imagine 750 million. 750 million yuan after the cost, the profit has exceeded 200 million, minus 10% of the profit to Xu Zhen, about 200 million real money is in the bag, and there is no need to take a risk yourself, there is really such a good thing in the world.
Cao Wenwei sighed in his heart: Today's young people are really amazing. But what the outcome will be at that time, we can't tell so early.
"Mr. Cao, do you have any ideas?" asked Zhou Xiaotian on the side.
"If you still have any ideas, hurry up and contact Xu Zhen and ask for his opinion. If that's all right, let's draw up the agreement in these two days. It seems that Cao Wenwei has accepted Xiao Heng's plan, so Xu Zhen nodded and agreed.
"Okay. Zhou Xiaotian turned around and left.
"It's a big gamble. After Zhou Xiaotian left, Cao Wenwei leaned on the back of the chair and said to himself.