After the single "I'm Waiting for You in Qianzhou" was produced, on October 18, the Pine Team signed a free licensing agreement with the Qianzhou Provincial People's Government to authorize the right to use the song to the Qianzhou Provincial People's Government and the following governments at all levels, the Department of Culture, the Department of Tourism and other relevant units for tourism promotion. Pen & Fun & Pavilion www.biquge.info

However, it may not be used for commercial activities such as for-profit performances or corporate opening ceremonies.

Then, on October 20, the Pine Team signed an agreement with the Qianzhou Provincial Tourism Department to serve as Zhang Huasong's tourism ambassador of Qianzhou Province, and took several sets of videos and photos for promotional purposes.

When the agreement was signed, an open signing ceremony was held, which ushered in thousands of Zhang Huasong's Qianzhou fans and dozens of media interviews, and Zhang Huasong also sang the song "I'm waiting for you in Qianzhou" on the spot.

Since then, Zhang Huasong has been the tourism image ambassador of Qianzhou Province, and he has been completely tied to the great cause of tourism development in Qianzhou Province!

Of course, Zhang Huasong, who is a native of Qianzhou, is also happy about this. He is also very happy to have the opportunity to contribute to his hometown.

In the end, it was a negotiation with Anta Sports Goods' advertising endorsement.

Under the supervision of the newly joined lawyer Qin Zhuozheng, after more than half a month of deliberation and negotiation, on October 23, 2007, the Pine Team signed a five-year advertising endorsement contract with Minnan Anta Sportswear Co., Ltd. for Zhang Huasong's endorsement of ANTA sports shoes and clothing.

Zhang Huasong's endorsement of Anta's initial endorsement fee is 3 million yuan/year, which is in line with Zhang Huasong's status as one of the top ten second-tier stars.

However, this contract is different from the one-time endorsement contracts of other celebrities, with supplementary terms.

If Zhang Huasong is promoted to a first-line superstar, a superstar, an Asian superstar, or a world superstar, the endorsement fee will change and be adjusted every six months.

Moreover, when Zhang Huasong wins the Olympic championship, the world championship in other sports, or breaks the world record, there will also be a winning and record-breaking bonus, as well as an agreement on an increase in endorsement fees.

Of course, this is based on the premise that Zhang Huasong must ensure that he wins the men's 100m championship at the Peking Olympics.

Anta values Zhang Huasong's name as the 100-meter world flyer, and if he loses this most important championship because he is distracted by other events, then Anta will not do it.

Therefore, before the Peking Olympics, even if Zhang Huasong broke the world record in other events, he would not get the bonus and endorsement fee increased, and he had to wait until he won the men's 100m Beiping Olympic championship before paying.

If Zhang Huasong can't do it, these promises of bonuses and endorsement fee growth will be gone!

Of course, the signing ceremony with Anta was not held in Qianyang, but at Anta's head office in Minnan Province.

Anta has money, brand operation has been doing well, and there are enough media contacts.

At the signing ceremony and press conference, dozens of media, including CCTV, came, and the momentum was huge.

Of course, it's not just ANTA's credit. Zhang Huasong's current name is not covered, and the first advertising endorsement signed by Zhang Huasong is also very newsworthy.

That's why it's been chased by so many media. The cooperation between the two sides is a win-win situation for stars + brands.

After the signing ceremony, ANTA hosted a banquet for the Pine team and media reporters attending the signing ceremony, Zhang Huasong, his agent Pan Xiaowen, and lawyer Qin Zhuozheng, and sat at a table with Ding Shizhong, CEO of ANTA.

Knowing that Zhang Huasong was going to participate in the National Urban Games in a few days, Mr. Ding did not persuade Zhang Huasong to drink, and the dishes arranged were not forbidden by athletes.

As a sports brand enterprise with many signed sports stars, ANTA has been dealing with athletes all year round, and ANTA is very professional and meticulous in these aspects.

During the banquet, Ding Shizhong was a little distressed when he talked about Zhang Huasong's shooting of advertisements and advertising words after signing the contract.

Because the company's brand strategy department and the advertising company they contacted, although they thought of a lot of advertising words, they have not yet come up with a work and plan that makes Ding Shizhong feel bright and very satisfied.

Perhaps, when the time comes, you can only choose one of the several advertising words that have been handed in as Zhang Huasong's endorsement of Anta.

At this time, the contract had been signed and everyone had become partners, and Zhang Huasong naturally hoped that Anta's advertising could achieve the best publicity effect and gain more prestige and fame.

Therefore, Zhang Huasong smiled and whispered to Ding Shizhong beside him: "Mr. Ding, when I first contacted him in Shanghai last time, people from your company asked me if I had any good advertising words, but I didn't come up with them at that time. However, during this time, I thought about it, I think it is very suitable for ANTA's strategy and my career development image, you can see if it will work. ”

Ding Shizhong didn't pay much attention to it, but out of politeness, he immediately tilted his body to Zhang Huasong's side, and then said, "Tell me about it." ”

Then, Zhang Huasong approached Ding Shizhong's ear and said: "The advertising slogan I have in mind, or the slogan, is: Anta - never stop." What do you think?"

When Ding Shizhong heard the words "ANTA - Never Stop", he was stunned for a moment, and then savored it carefully.

The more he tasted, the more excited Ding Shizhong felt!

This sentence is definitely in line with ANTA Sports' image of constantly pursuing quality and brand value.

And Zhang Huasong's ambition to constantly pursue breakthroughs in other projects is also perfectly matched with this sentence.

Filming a commercial film in which Zhang Huasong constantly pursues breakthroughs in various projects, and then concluding with this sentence "Anta - never stops" is definitely the finishing touch.

Ding Shizhong immediately held Zhang Huasong's hand and said, "Zhang Huasong, signing a contract with you is definitely the most correct decision Anta has made. You can rest assured, I will definitely ask the top advertising directors and technical teams to plan and shoot your commercial, and strive to make this advertisement a classic, so that the audience can watch the advertisement with relish. ”

Zhang Huasong said with a smile: "I understand the style and courage of Mr. Ding and Anta, so what is there to worry about? ”

Ding Shizhong nodded and smiled: "This is natural, it is necessary! This is originally the idea you provided!"

Zhang Huasong deliberately mentioned this point, the purpose of which is naturally to harvest prestige and popularity in the advertising industry.

Although there are not many people in the advertising industry, there are still some people who work in advertising companies, teachers and students majoring in advertising in major schools.

When they all learned that Anta's advertising idea was provided by Zhang Huasong, it was natural that some people admired him and contributed to his prestige and popularity.

Even if you don't gain much prestige and popularity, it's better than nothing!

After signing the contract with Anta, the Songzhi team returned to Qianyang City.

Zhang Huasong will follow the Qianyang City Sports Team to participate in the 6th National Urban Games held in Wuhan City, Northern Hubei Province from October 25 to November 3, 2007, and make his 200-meter and 400-meter debuts.

As for Anta's advertising film, Anta still has to plan and shoot it after Zhang Huasong participates in the City Games.

Moreover, ANTA's advertising slogan of "Never Stop" also needs Zhang Huasong to make new achievements in the two new events of 200 meters and 400 meters, which just highlights the spirit of Zhang Huasong and Anta who never stops and pursues more.

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