Time flies to all corners of the world, and in the blink of an eye, it is November 11, 2018.

Stone Forest's "rescue" plan is carried out in secret, and few people can know about it.

On this day, it was Saturday, and the Chinese country, the 100 Cities Cool Run event officially opened.

The cities of the 100 Cities Cool Run have been preparing intensively for two months, and the staff of the event party are also in place.

In the past two months, at dawn, especially at nightfall, there are significantly more people running on the streets than two months ago.

Don't think about it, these citizens are all ready for today's Hundred Cities Cool Run.

At the same time, the sales of sportswear in various sportswear stores in the past two months have been very hot, especially near the event day, and the sportswear stores are crowded with people. Presumably, the bosses of those sports companies smiled and bent over, after all, they made a lot of money, and they all wanted to burn incense and worship Buddha in Shilin.

Running itself is a very trendy sport, and at the same time has a mass base, once in China will be this potential market development, means a huge business opportunity, and at present, into the sporting goods is the best time.

Therefore, the development of running-related FMCG, such as various running equipment and smart wearable products, has become a "big cake" for major sports brands.

Several sports companies also plan to organize employees to provide free drinking water to participants on event days, which can be regarded as supporting national activities.

In fact, enterprises in various cities have this idea. On the surface, it is to support activities, but in fact, it is to advertise the company, make money and fame, killing two birds with one stone.

Taking the imperial capital as an example, I heard that some companies have paid a naming fee of 50 million. However, the organizer is SS Company, and the naming rights are used in Shiling Sporting Goods Company. However, the sponsorship fee of other companies, in one city of the imperial capital alone, has reached more than 50 million yuan this month.

This was unexpected by ZF and SS, and the sponsorship fee alone was more than the prize money offered by the organizers.

With such an influential competition, the Imperial Capital Z Mansion and SS Company must have thought of sponsors, originally thinking that there would be a sponsorship fee of 10 million, which would be enough for the operation of the competition, and the activity fee provided by SS Company would be used for point rewards and part of it for competition operation.

The operating expenses of the race are not low, a city, tens of thousands of people of running competition operating costs are not supported by millions, it is difficult, not to mention, the Hundred Cities Cool Run is held nationwide, and the number of people in a city is far more than 100,000, which is the race data obtained by major cities a few days ago.

In recent years, urban road running competitions have become more and more popular.

Last year, a total of 352 running events of various types were organized in China, including 216 road running events. The participants of each race include long-distance runners from all walks of life across the country, and the number of participants in first-tier cities exceeds 100,000.

There are a lot of disadvantages to these city road races.

For example, some citizens want to participate, but feel that it is too troublesome to participate, and they have to pay hundreds of yuan for the competition, and there are too many rules for various competitions, after all, the organizer also has to consider making money. In addition, the publicity of the competition side is poor, and it is estimated that many citizens do not know that their city is going to hold a long-distance running race.

What's more, the range of rewards in previous road running events was too narrow, and it was too difficult for ordinary participants to get prizes. There are also some citizens who don't value the money of the organizers, so the prize is better than nothing for them.

However, the points of the 100-city cool run can be more attractive than the prizes of previous competitions.

Hundred Cities Cool Run, the registration threshold is low, and you can even participate casually, there are many participants, lively, and Z Mansion is even more strongly supportive.

For Z, a city can use the track to showcase the cityscape, scenic spots, cultural relics, and modern city landmarks by hosting a marathon. The marathon track is a stage to promote the city, and the marathon broadcast is a window to spread the city's style.

Therefore, for local officials, the Hundred Cities Cool Run has many benefits, such as promoting urban economic development, cultivating urban pride, enhancing the image of government officials, enhancing the people's system, urban civilization construction, and displaying humanistic characteristics.

Nowadays, the governments of all cities are doing their best to organize the first phase of the 100-city cool running activity, and the officials of each city do not want to fall behind in the country and give the citizens the impression of incompetence.

This Hundred Cities Cool Run is a good opportunity to enhance the official's own image, so the Z government has a very strong publicity and support, and basically every department has invested a lot of energy in the Hundred Cities Cool Run.

On the other hand, citizens are also nervously preparing for the race day.

I believe that in the future, road running will become a fashionable sport.

……

Qiu Jiaxin, 15 years old, a junior high school student at Yucai Middle School in the imperial capital, loves basketball.

Two months ago, the announcement of the 100 Cities Cool Run event, he thought it was very interesting, especially the two lists on the SS company's website, the 100 Cities Score List 1,000 List, and the National List of 10,000 Results.

He originally had a member account of SS Company, and he signed up for the Hundred Cities Cool Run competition a few days ago.

Of course, if you don't register, you can directly participate in the competition, but when you get the ranking, you can't get a prize. Therefore, most of the citizens have signed up, download their respective registration nameplates to print, there are QR codes on the nameplates, personal information and photos, you need to bring them during the competition, you need to submit the nameplate when you win the award, and scan and check the winners for the staff and score points.

In Qiu Jiaxin's class, there are many students who are ready to participate in the Hundred Cities Cool Run.

After class, the students were reading some running forums, and the students exchanged running experiences and routes with each other.

"Xiao Xin, wait for me to go to the competition site in the afternoon!"

"Okay, I'll wait for you at the bus stop, I'll call you before I go, I won't bring my mobile phone, just travel light and bring some money. Qiu Jiaxin received a call from a good friend and communicated with each other about the afternoon game.

There is no way to store things in the local area of the game, and mobile phones and other things will definitely not be carried, even the keys to the house, only take the key to the door of the house, tie it with a thin rope and hang it around the neck to prevent the game from falling.

In addition to his participation in the competition, Qiu Jiaxin's parents also went to participate in the competition, but it was mostly entertainment, with the physique of his parents, it was too difficult to win the award.

Qiu Jiaxin did not go with his parents, and when he arrived at the appointment point in the afternoon, he and his good friends took a bus to the competition venue.

Before the game, they all studied the race map. In addition, there is a guide car to lead the way during the race.

There is no way to cheat in the race, there are censors on the side of the road, and the censorship of those who run in front is very strict, and those who run behind may not care.

The first time to enter the list, the second time to participate in the competition, must carry a timing chip, the starting point brush, the end point brush, the computer to take the time difference, to identify whether cheating.

Therefore, it may be easy to cheat in the first competition, but it is impossible to cheat in the second competition.