Chapter 33: Mayor Li Zhi
Qingshan Town has become a pilot project for a green new countryside, which is very good news for Ye Chen.
The morning session ended.
The uncle took Ye Chen to meet the mayor of the town, Li Zhi.
Li Zhi is the brother-in-law of the eldest uncle Ye Jianguo, that is, the eldest brother of Aunt Ye Chen.
With this relationship, the application report for the extension of the cement road in Qingshui Village was approved without much difficulty......
The application report has been approved, and the approval has been issued. Only Ye Chen's funds.
It's hard to say, but it's not that hard. Qingshui Village has a small population, but it has a lot of arable land and a large village. A village of a few hundred people is twice as large as Lotus Village with a population of five or six thousand. At that time, only the entrance of the village was built, that is, the concentrated residential area. The original machine farming road in the village was covered by less than one-third of the cement pavement. This kind of application report for the construction of cement roads on the original organic farming roads can generally be approved, but it is only a matter of how much subsidy for road repair.
"This is Mayor Li, my brother-in-law, you also call me uncle." Ye Jianguo introduced.
"Uncle." Ye Chen shouted.
Li Zhi looked like he was fifty years old, his hair was black and white, and he nodded with a smile: "I've known you for a long time." The first man in Qingshan Town to go abroad was very troublesome back then. ”
"I won't tell you the truth, I deceived a black-hearted intermediary back then, and I went to the United States with a travel passport and worked as a black worker for a few years." Ye Chen smiled bitterly.
"Jianguo said that you are managing the farm in the United States, and this time you are relieved to come back to develop, and you want to build a road to Chashan, I didn't think about this and agreed directly." Li Zhi said and put his arm on Ye Chen's shoulder: "Let's go, eat in the cafeteria, I'll treat you." ”
It was also the first time that the town government's canteen had come.
Li Zhi should have been prepared in advance, and several dishes were prepared at one table. Braised pork, back pot meat, tiger skin green peppers, green pepper preserved eggs, and soup dishes.
Li Zhi is a person that Ye Chen admires very much.
Qingshan Town is absolutely the leader and wins the hearts of the people.
When Ye Chen went to the United States, the tallest building in Qingshan Town was a three-story building, and it was still the main street in the town. There are no small western-style buildings in the countryside, and there are no garden communities in Qingshan Town......
Li Zhi has been in the town for about seven or eight years.
The new countryside of Lotus Village, he ran down, more than a dozen tea factories in Lotus Village, he pulled. At the rattan pepper base in Asan Village, the professor he invited was facing the local soil and climate and made the famous Mengshan rattan pepper. The cultivation of gastrodia in Hulu Village is also his suggestion......
When Li Zhi became the mayor of the town, the cement road in Qingshan Town was repaired to every village, even the most remote Qingshui Village.
It is said that he was able to rise to work in the city very early, but he was unwilling to leave.
"I still have work in the afternoon, so I won't drink at this meal, have some drinks." Li Zhi poured a glass of juice for Ye Chen, which flattered him.
"Uncle, I'll come by myself, come by myself."
Li Zhi pushed Ye Chen's hand away and poured him full of juice: "I wanted to meet you a long time ago. Do you manage a farm in a foreign country? ”
"Only a few dozen acres of vineyards are managed." Ye Chen also has a good face, in fact, there are more than a dozen acres of vineyards and three subordinates.
"I heard it's in San Francisco's North Bay?"
"Marin County, past the Golden Gate Bridge."
"Then you must have been to Sonoma County and Napa County, both of which are rich in wine."
"Been there. Marin County is right next to Sonoma County...... "Marin County is not very well-known in the country, but it is home to the richest people in San Francisco." Whether in the suburbs or in the Bay Area, houses in Marin County are intimidatingly expensive.
"Over the years, I have been researching famous agricultural areas in foreign countries. Qingshan Town's geographical location and environment are not bad...... I have a not-so-mature idea here, and I went to the city for a meeting before, and the city leaders also supported my idea. But personally, I don't know the bottom of my heart. Li Zhi pinched his chin and seemed to enter a state of thinking: "Few young people nowadays are willing to stay in the countryside, and even people of our generation are more willing to take a fixed salary and work outside." It's the same with Castle Peak. I did a statistical ...... last year."
Qingshan Town is a large town with an area of 160 square kilometers, 16 administrative villages and one sub-district community, and a total population of nearly 60,000.
"There are 57,500 people in Qingshan Town, and the elderly account for about 10 percent. The number of people who work in other places all year round is about 6,000. In addition, there are about 13,000 people who have other jobs besides farming. If nothing changes, the population of Qingshan Town will become smaller and smaller, and more and more people will choose to live in the city. In recent years, more and more farmland has become uncultivated, let alone mountainous. The mountainous areas of many villages are basically deserted, such as your Qingshui Village. I submitted a report to the city leaders on the integration of agricultural resources and the development of characteristic agriculture in Qingshan Town, which was approved......"
Ye Chen just listened, he knew that Li Zhi hadn't gotten to the point yet.
"Today's meeting only talked about the green rural pilot in Qingshan Town. As you know, a lot of our farmland here is one in the east and one in the west, and each household has no less than 2.5 acres of farmland and 5 acres of mountainous land. Each household has 2.5 acres of land, but a single piece of land is considered very large if there is one acre. The 2.5 acres of fields are usually scattered far away, five fields, three fields, one point fields, or even a few centimeters...... Today, you will also hear that the development of special product agriculture, 20 acres can be connected to apply for green agricultural subsidies. In this way, we don't need to do too much work to play the role of land consolidation, and everyone can cooperate with each other to replace the land and merge development. Forming a large-scale ......"
"This is the first step. The second step is to attract investment, introduce cooperative funds and agents, and to develop rural areas, it is far from enough to be close to government funding......"
"Uncle, what you said is too far to understand." Ye Chen interrupted Li Zhi's words, and if he continued like this, the food would be cold.
"What I mean is to form an organic green industrial chain in Qingshan Town. But how to make this industrial chain bigger and stronger......"
Ye Chen's facial expression was a little stiff. In the United States, Ye Chen is just a small employee in a small farm, and he is called a park manager when he talks about it. Ye Chen's funds are not abundant, and he thinks he doesn't have this ability.
"The Mengshan area is blessed with a unique climate, which is very suitable for growing tea. Mengshan also has a centuries-old history of tea cultivation. Although it has only developed in recent years, it has gained market recognition and reputation. At last year's Tea Expo in Hongchuan, Rongcheng, Chongming Tea Factory's Zhuyeqing won the Silver Award, and Qingjiang Tea Factory and Fukang Tea Factory won the Excellence Award. The three factories in Qingshan Town participated in the expo and won awards, which can prove the excellence of Mengshan water and soil. ”
"So?"
"Domestic tea is disorganized. It's not that the insiders can't figure it out at all...... For example, bamboo leaf green tea, there are more than ten yuan, dozens of yuan, and even more than a thousand yuan. There are also West Lake Longjing, Dongting Biluochun...... It is both a regional tea and a brand, and it is difficult for a layman to distinguish between good and bad. If the tea business is the same as the wine business, Lafite, Louis XIII, Romantic? ”
"Romanée Conti."
"Yes, that's it. I wanted to create a unique tea brand in Castle Peak Town, not by tea type. For example, Chongming Tea Factory, the word Chongming is the brand. Qingjiang Tea Factory ...... Or what kind of tea house, so that people know that it is good tea as soon as they see it. I wonder if it is possible to make Qingshan Town tea go out of a different way. It's like Bordeaux and Briandy in France, Napa Valley and Sonoma in the United States, Hunter Valley and Barossa Valley in Australia, and so on. ”
"This, we'll talk about it later, eat something first, the dishes are cold." Ye Chen didn't want to discourage Li Zhi's enthusiasm, this idea was quite good.
Emulate the established formula of the wine industry and create a 'personal' brand. Then sort out a set of systematic tea scoring standards, and it is best to be recognized by the public authority...... Perhaps, there are also some well-known luxury brands such as 'Lafite' and 'Romanée Conti' in the tea industry.
China's top ten famous teas, Biluochun, Xinyang Maojian, West Lake Longjing, Wuyishan rock tea...... It's so famous, if you don't believe it, you can search it on Tmall Taobao, it's so dazzling that you're dazzled. Especially for many people who don't understand tea but like to drink tea, they can only place orders based on the price. If you buy it and drink it or give it away, it's not clear whether it's worth it or not, whether it's a good tea or not.
Li Zhi's idea is very good, if Mengshan is replaced by Mengdingshan, maybe he can really develop some awesome tea. But this is Mengshan, a new pink and tender one in the tea industry.
Ye Chen knew very well that he couldn't solve Li Zhi's problem. This is a question of the heritage of the production area.
Mengshan has a history of tea cultivation for hundreds of years, who knows. There is no record of what good tea has been made.
To develop the brand, the production area is very important.
It is not a production area recognized by the public, and it is not as simple as imagined to play a tea brand that is raised by manufacturers.