"Congratulations to Nanwei for winning the first round of broadcast rights at a price of 8.5 million yuan for a single episode!"

Han Feiguang's voice trembled slightly, and sure enough, it was the right choice to gather all their TV stations, and only with competition could there be a high price.

At the beginning, they wanted to buy the first round of broadcast rights of "Lost" at a price of 800,000 or 1 million, but now it seems that they are indeed thinking too simply!

This price has directly increased tenfold!

After Zhou Yuanliang heard Han Feiguang's words at this time, his hanging heart fell, and he was worried that he would be cut off at a price of 100,000 yuan more.

Now spending more than 200 million yuan to buy the first round of broadcast rights of "Lost", he can only say that he is worth it.

"I hope the ratings and the topic don't lag behind. ”

Zhou Yuanliang smiled and accepted the envious eyes of his peers, and quickly took out his mobile phone to report the situation to the director, the 200 million yuan did not fall from the sky, but came out of one advertisement after another.

Now the competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor, and whether the advertising price before, during, and after the TV series is broadcast, after all, this is Lin Han's TV series!

"Lao Zhou, your director is a Pixiu, he spends 200 million at once, and he still doesn't trouble you?"

"Yes, your Diamond Solo Theater for the weekend is going to rise again. Looks like I have to go back and talk to my colleagues in the station to rearrange a show, but don't be beaten. ”

"8.5 million, this should be the biggest expenditure of your Hunan Satellite TV this year, right?"

"Congratulations, this TV series still belongs to you. ”

In Lin Han's opinion, this result is also quite good, at least the platform of Hunannan Satellite TV is quite good, and the ratings have a basic disk.

Unlike channels like Yanjing Satellite TV, even after buying "Lost", it is estimated that the ratings will not improve overall!

For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on the ratings.

The audience of science fiction TV series is a mystery, and of course a good platform is more effective at this time.

And the price is also very enjoyable, 8.5 million per episode, only sell the first round of broadcast rights, and the 50 million cost of each investment by Galaxy Pictures and Central Plains Film and Television can be recovered.

Of course, this "Lost" may bring Lin Han a return of two or three hundred million, but compared to the two "Matrix" series, it is still a little too little!

It is indeed easier to make money than making TV series, and it is also more influential.

Before the promotion meeting was over, the screenwriter sat in his position and became distracted, and his thoughts didn't know where to go.

……

In the following time, video websites launched a fierce battle for online exclusive rights, and the price of these online exclusive rights is generally higher than that of TV stations.

Channel-network diversion is now a very common broadcast mode, and generally video websites will be put on their own websites two hours after the TV station broadcasts.

Due to the intensification of competition on Internet video websites, the conductor of copyright protection has led to these websites not hesitating to spend high prices to acquire the exclusive online broadcasting rights of TV dramas in order to be in an advantageous position in the competition!

This is the exclusive war waged by video sites.

If the audience wants to watch a variety show or TV series, they must download a specific video APP or log in to the relevant website, the number of views and registered users has skyrocketed, the influence has been expanding, and advertising sponsorship has naturally come!

The price of a 60-second ad for a popular video is not comparable to that of a regular video, and there are pop-up ads around the page, which are used to make a profit.

Since 2010, major video websites have successively launched an exclusive broadcast strategy, and have exclusively purchased popular video content from traditional TV stations, hoping to stand out from many video websites, which is the so-called user grabbing stage.

But now these websites need to be purchased directly from the TV series producer, and a TV series can easily break 100 million!

For example, Tmall Technology purchased 60 episodes of the TV series "Winning the World" produced by Tangde Film and Television at a price of 8 million yuan per episode, and a total of 480 million yuan was spent!

And Tencent Video spent 810 million yuan to win the exclusive online broadcast rights of 90 episodes of "The Legend of Ruyi", and the exclusive broadcast rights of "The Voice of China" are also on Tencent Video's side, and each season is hundreds of millions.

Of course, the effect of solo broadcasting is still very obvious, and the number of popular TV series and variety shows can exceed tens of millions every day, not to mention the total number of billions of broadcasts, there are already video websites that give tens of billions of statistics.

iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them are the three giants of the domestic Internet.

Tencent has Tencent Video, Baidu has the merger of PPS and iQiyi, Ali has completed the acquisition of Youku Tudou, and Sohu Video has a decline at this time!

In the past, Sohu Video did a very good job in American and British dramas, but now not only the hardware can't keep up, but many video content copyrights have been snatched away by Tencent and iQiyi.

Backed by giants, it is easy to do things, and the representatives of each video site are inevitable!

is different from the previous starting price of 3 million yuan, and the price of online exclusive broadcast has come directly to 5 million yuan, which does not scare any website.

Even Kuliu.com joined the melee, but it was quickly eliminated!

5 million!

6 million!

7 million!

8 million!

As if the numbers weren't money, the representatives of these video sites didn't blink an eye.

The 8.5 million turnover just set by Hu Nanwei was surpassed at once, and it quickly sprinted towards the point of breaking 10 million in a single episode.

The directors of the purchasing department of the TV station have long been surprised, such things have happened I don't know how many times, and they sometimes envy these video websites for being able to pay so much money!

Even they have dealt with a lot of dealings, selling TV variety shows to these video sites at high prices, such as Hunan Satellite TV's "Where Are You Going, Dad", "Happy Camp", "I Am a Singer", "Everyday Upward", "Idol is Coming" and many other popular variety shows The exclusive broadcast rights were packaged and sold to iQiyi.

Although this price has not been announced, I know that it is sky-high when I think about it with my toes!

When the unit price came to 12 million yuan for a single episode, only iQiyi and Tencent Video were still fighting on the scene, both of them belonged to emerging video websites, mainly young users.

And such domestic sci-fi dramas match their youthful, fashionable, and highly educated labels very well, and the matching degree is extremely high, and behind them are all local tyrant-level Internet giants, and no one is willing to give in.

"13.5 million!"

The representative of Tencent Video gave the highest price in the audience, at this time, iQiyi can only stop fighting, if you continue to fight, it is not cost-effective!

A single episode is 13.5 million, and 25 episodes are 337.5 million yuan!

After Lin Han secretly calculated, he couldn't help but sigh.

Good guys, the speed of making money is too fast, just the first round of broadcast rights and network exclusive broadcast rights, there are more than 500 million yuan, even if this is before tax, even if the two companies share equally, the profit is also considerable!

Not to mention that there are still so many TV stations waiting for the second and third rounds of broadcasting rights at this time, at least 200 million yuan can be collected!