As of 10 o'clock in the evening on February 1, on the first day alone, a total of 1037460 people in the second world applied for the free travel card, and the cumulative amount of recharge to the free travel card reached 1186713240 yuan, that is, the average recharge per person was about 1,100 yuan.

Among them, mainly those who booked 2,000 villas and some high-end hotel suites, the recharge amount accounted for more than 500 million.

For most people, the average person only recharges a few hundred yuan, and there are as few as a hundred yuan, which is enough temporarily.

The actual consumption on the first day accounted for about half of the total recharge, which means that the turnover of the second world scenic spot reached more than 500 million on the first day.

The next day, the mainstream media covered the Second World scenic spots, and the headlines in the tourism section were about the Second World.

The forums of various portals and social networking sites are full of comments from tourists, mostly praise for the second world, and of course there is no lack of complaints about the lack of beds in the second world, and there are also complaints about the rules and regulations of the second world.

The next day, although there was very little operating income from the hotel's housekeeping department, due to the explosion of the sales of food city and attraction tickets, the turnover of the tourism company reached a new high, and the turnover reached 740 million yuan on the same day.

The average per capita daily consumption of the food city has reached more than 100 yuan. After all, if you can travel, you can also miss the hundred yuan, of course, you have to eat well, but like ordinary people, the consumption is forty or fifty yuan a day, but the rich are different, choose the highest star food, in the food city, there is also a high-end area, and there are many dishes that sell for thousands of dollars. However, the food city clearly marks the price, and it is no longer to fool tourists.

The revenue from tickets and cable cars was 410 million, of which the cable cars accounted for a large part.

The ticket for the Stone Forest attraction is 50 yuan, the ticket for the Maple Forest, Bamboo Sea, Lavender Paradise, and Cherry Blossom World is 30 yuan, and the ticket for the ski resort is 250 yuan. The eight-attraction pass is 400 yuan.

At least half of the people chose the pass, and of course, this does not include the cable car ticket. There are a lot of cable cars in the scenic spots, even if the price is much less than that of other scenic cableways in China, but there are no 5,000 yuan, and you can't visit all the cable cars.

Take the Daisetsuzan Mountains as an example, the Daisetsuzan Mountains stretch for nearly 20 kilometers, and there is a straight-line distance of seven or eight kilometers from the foot of the mountain to the summit, and there are countless cable cars of all kinds.

Like the Huangshan Yuping Cableway, the cable car driving distance is only 2176 meters, but the one-way fee is 90 yuan; Huashan Cableway, the driving distance is only 1550 meters, and the one-way fee is 140 yuan.

That is to say, the cable car fee in domestic tourist attractions is about 40 yuan per kilometer of driving distance.

In the Daxue Mountain, the long-distance cable car, like from the foot of the mountain to the peak, although the vertical drop is only about 4,000 meters, but the inclination of the peak is about 30 degrees, the straight line distance of the inclined plane is 8 kilometers, and the cable car walking distance is at least 8 kilometers, and the one-way cable car fee for this section is 280 yuan.

If you don't rely on the cable car to walk, the straight-line distance is 8 kilometers, but the actual trip, the winding mountain road, to say the least, there are twenty or thirty kilometers, and there is no day to really go to the peak, after all, people's physical strength is limited.

The general tourist only climbs to the peak of about 3500 meters above sea level, and the altitude is higher than that of drinking anti-altitude sickness drugs, and the cable car also has sections, generally a section is about two kilometers, and each kilometer charges about 35 yuan.

Therefore, tourists who enter the Great Snow Mountain generally need to spend one or two hundred yuan on the cable car.

There is also a 50-kilometer-long viewing cable car, the whole journey costs up to 1,500 yuan, starting from the foot of Daxue Mountain, passing through several peaks of Daxue Mountain, Erxinhuan villa area, maple forest, bamboo forest and other scenic spots, and the terminal station returns to the foot of Daxue Mountain. The speed is about 8 kilometers per hour, in addition to resting and eating, the whole journey is on the cable car, and you can see several scenic spots in one day.

In addition to the revenue from food courts, hotels and attraction tickets, there is also a lot of income from business districts.

The commercial area adjacent to the food city is actually similar to the commercial center layout of the first-tier cities, with luxury goods such as various international brands and many entertainment venues, such as theaters, cinemas, Internet cafes, billiard rooms, video game venues, KTV bars, etc.

Like a movie theater, but business is bleak during the day, after all, it's not to come to play, it's not to watch movies. However, in the evening, most of the tourists are not in the attraction, and watching a movie is also a way for tourists to relax.

The second world beds are full, and although the SS company website has issued a traffic restriction announcement, it can't help but yearn for tourists.

Rongruo Expressway is restricted every day, with a daily limit of more than 100,000 people, excluding returning tourists, the number of tourists in the scenic spot reached a maximum of 1.5 million on the sixth day, which means that nearly one million tourists sleep overnight.

But fortunately, after the sixth day, the number of people returning every day is about 300,000, and the scenic spot is limited to 200,000 people per day, and it is estimated that after a week, the number of tourists in the scenic spot is hidden at about one million.

From the third day, SS Travel Company has issued a notice of entry restriction order for each hostel, that is, there is an upper limit on how many tourists each tour guide can lead each month, and it is necessary to file with SS Travel Company three days before taking the group, which is actually equivalent to restricting tourists to the scenic spot.

If there is no restriction on the entrance to the scenic area, it is possible to crammed millions of people into the scenic area, which has exceeded the reception capacity of SS Tours. Restricting the tour guide is also the best way to control the number of people in the scenic spot.

The expansion of the Second World Hotel is imminent, and the expansion plan of the second phase of the expansion of the hotel with a capacity of 1.5 million people has been changed to a hotel with a capacity of 4.5 million people.

This grand and crazy hotel project alone requires the construction of at least a thousand high-rise hotels! Each hotel has an area of at least 60,000 square meters.

The scale of hotel investment alone has reached 400 billion RMB!

The popularity of the second world has also caused many problems, which are not optimistic.

On the first day of business alone, 1,989 tourists violated the rules and regulations of the Second World, and 18 tourists were expelled from the scenic area.

After SS Tours issued a notice, the number of people who violated the rules and regulations of the second world gradually decreased from the next day, but tourists were still expelled from the scenic area every day.

On the second floor of the Welcome Building, Room 2018, Area D, one of the meeting rooms of SS Tourism.

At this time, several high-level executives of Shilin and the tourism company gathered together to summarize the situation of the scenic spot for a few days.

"Mr. Wang, has the profit margin of the scenic spot been analyzed? What is the ROI? ”

Shi Lin looked at several high-level faces rippling with joy, the popularity of the tourism company, at the beginning, he was immersed in the joy of success, but thinking that there were many problems exposed in the scenic spot, there was still a gap from his expectations, and his brows couldn't help frowning, quite sad.