What the hell is the Apple Eating Festival?

Eat millions of pounds of apples in 10 days.

Such news immediately swept the entire Internet.

At the same time, all over the country, nearly 100 Wanxing squares are piled up with mountains of apples.

At this moment, everyone understands what Chen Silin and Wang Dong have in mind.

Although the entire "Apple Eating Festival" costs tens of millions, it is really hard to say whether it is worth it in terms of the current topic.

"The loser loses a new trick, and the loser loses a new height. ”

"Is it a loser, or is it a great brand marketing?"

"A well-planned marketing campaign, is this really the work of a loser?"

......

The media reported on the incident, and the mountain of apples in Wanxing Square became a highlight, and the Internet was full of photos of the spectacular Apple Mountain.

At the same time, the apple eating festival has gradually begun to be curious and accepted by people.

The so-called Apple Eating Festival means that everyone can participate in the activity of eating apples for free.

And the apple eating contest has been launched in Wanxing Square across the country.

Anyone can participate directly, as many times as they want, regardless of gender, young or old.

The person who eats the most apples in 1 hour will advance to the next round of the Apple Eating Contest.

Then the regional promotion knockout round will be held, and finally 1,000 people will be selected to enter the final round.

The final will be broadcast live by the TV station, and the winner of the Apple King will receive a million-dollar prize.

At first, some people doubted whether this apple eating festival was reliable, but it turned out that the free stuff was still very attractive.

For other ordinary people, even if they don't participate in the apple gnawing competition, they can still get rewards by eating apples, and the reward is how much they eat.

For a time, Wanxing Square across the country was crowded with people, and there were people nibbling with apples in their hands everywhere.

"This is Nanzhou Wanxing Plaza, and we can see that the entire Wanxing Plaza is already crowded, and it is conservatively estimated that thousands of people are participating in the 'Apple Eating Festival'. ”

"There are adults, there are children, there are old people. ”

"Let's talk to the people who participated in the Apple Eating Festival. ”

"Hello gentleman, I'm a reporter from Nanzhou Daily, can I interview you?" the reporter asked.

"Yes, hiccup......" the young man said with a full hiccup.

"Are you here for the Apple Eating Festival?" the reporter asked.

The young man nodded and smiled, "Yes, I've had hiccups all the time, and to be honest, I've never eaten so many apples at once." ”

"What do you think of this event?" the reporter asked again.

"I think it's very interesting, I'm a student of Nanzhou University, my classmates are here, this is Nanzhou, these apples are all apples from Nanzhou, it's a matter of supporting, I think this event is very meaningful, men, women and children, can participate, and there is no threshold, as long as you come to get a ticket to the apple festival, you can participate." The young man said.

"How many apples have you eaten?"

"Twelve! The stomach is pantothenic acid. The young man said.

"Wow 12, then why didn't you go to the Apple King contest?" the reporter asked curiously.

"12 is not much, the masters are in the folk, although the minimum requirement of the Apple King Contest is to eat 10 apples in an hour, but in fact, there are too many masters, and I can't get into the circle at all. The young man said.

"Wouldn't it?

"Who says it's not? One of my classmates was the best in our class, he ate 18 apples in an hour, and he was shortlisted, as far as I know, Nanzhou Wanxing Plaza, the best result so far is to eat 32 apples in an hour, an average of one more apple a minute. The young man said.

......

"On the Apple Eating Festival, more than 100,000 people ate apples at the same time and broke the Guinness World Record. ”

"Eating Apple Festival, advertising is also crazy, millions of pounds of apples, each apple is labeled with clothing brands such as S&Y. ”

"Hundreds of people went to hospital for eating too many apples......"

I have to say that no matter what the praise and criticism of this apple eating festival are, at least one thing is worth affirming, that is, this is indeed a wonderful marketing case.

Wanxing Plaza is basically overcrowded in the past few days, and in just one day, hundreds of thousands of catties of apples have been consumed, and some netizens even joked that millions of catties of apples seem to be not enough to eat.

And the topic of eating apple has almost become the hottest topic nowadays.

Another thing that makes Nanzhou happy is that because of the apple festival, Nanzhou apples have become the most famous apple producing area in the country.

For this reason, the official of Nanzhou City also specially issued a special document to thank Wanxing Group again, Chen Silin, Wang Dong and others.

No one expected that a seemingly loser's behavior would result in such a huge movement, almost reaching the point where everyone knew about it.

Even, because of the large number of participants, the enthusiasm of the public to participate is high, CCTV and other official mouthpieces have also reported on the grand occasion caused by the apple eating festival.

Wang Dong and Chen Silin have also been mentioned repeatedly.

"66666, Wang Dashao and Chen Dashao can be classified as models among the losers, everyone can lose so freshly and refinedly. ”

Wang Dong and Chen Silin used practical actions to tell those latecomers what is the real first loser, this kind of loser method, ordinary people really can't learn. ”

So far, the number of people participating in the apple eating festival has reached one million, but the apples in the hands of Wang Dong and Chen Silin have been almost eaten. ”

"Sure enough, my Dahua is still a country of foodies!"

"Madan's, now when I hear the apple, I want to vomit, it's a sin!"

Interestingly, the popularity of the apple eating festival was beyond everyone's expectations, millions of catties of apples seem to be a lot, but after being divided into nearly 100 Wanxing Squares, it seems to be a little insufficient.

In just three days, it was almost eaten up.

At the same time, Wang Dong and Chen Silin once again told everyone what it means to be rich and rich, and what it means to be not bad for money.

Once again, they made a private announcement, saying that they don't need to worry about not having enough apples to eat at the Apple Festival, and they can provide as much as they can eat in 10 days.

And some people saw the business opportunities behind this activity, so something happened that surprised Wang Dong and Chen Silin.

Several apple-growing regions in China have said that they can provide apples for free for the apple festival, but in Apple Hill, they need to be labeled with their local brand.

Are they stupid, not stupid at all, although they provided Apple for free, but they also made a name for themselves.

It is really difficult to spend hundreds of thousands or millions of advertisements to have such an effect.

For example, Nanzhou apples have not formed a brand before, but after this apple eating festival, Nanzhou apples have become well-known apples in one fell swoop.