Ye Qiu's "Outer Gate Evil Dao" really made Director Feng sink into the sand. Pen, fun, pavilion www. biquge。 info

Although both films have not yet been released, the results are already obvious.

After a month of reflection, the box office of "Love Call Transfer" has reached a point that shocked countless people.

The box office success exceeded 100 million.

And Director Feng's "Endless" was impacted by "Love Call Transfer", and the final box office was only more than 50 million.

This box office, if placed at any other time, is definitely a high box office, but at this moment, it can only make Director Feng want to cry without tears.

The box office of "Love Call Transfer" exceeded 100 million, even Ye Qiu didn't expect it.

In fact, the main reason is that, as the first person to eat crabs, advertising customized movies is a big gimmick, and Ye Qiu has the money to willfully give back all the box office revenue to the moviegoers, which is very pleasing in itself.

Those who said before made the audience spend money to watch commercials, "Love Call Transfer" is too disrespectful to the public.

But now, people don't make everyone's money directly, what else do you have to say? And Love Call Transfer is a good movie in its own right.

Now it's okay, the audience rushes to see the advertisement.

In the advertising industry, "Love Call Transfer" has once again become a classic marketing case, and it is even said that many colleges and universities with advertising and marketing majors will take the successful and classic marketing of "Love Call Transfer" as part of the teaching content.

Analyze the success factors of the case of "Love Call Transfer", and Director Feng has once again become the background board of this successful case.

When Director Feng was blocked by a reporter and had to be interviewed, he was asked by a reporter how Director Feng felt about this bet.

Director Feng replied directly: "Can I speak rudely?" ”

So netizens on the Internet comforted Director Feng one after another: "Director Feng doesn't cry, stand up and stroke." ”

"Director Feng doesn't cry, don't be instigated to continue working."

"Director Feng doesn't cry, it's just three commercial movies, we look forward to it."

"Director Feng doesn't cry, the pit is healthier."

"Director Feng doesn't cry, it's not that our army is too incompetent, but that the enemy army is too cunning."

"Director Feng doesn't cry......"

Director Feng's lack of crying has become a hot topic on the Internet for a while, and for Ye Qiu, netizens are no longer able to complain.

"In Ye Qiu's hands, novels can be advertisements, TV series can be advertisements, variety shows can also be advertisements, songs are also advertisements, and now even movies can be advertisements, so the question is, what else Ye Qiu can't advertise?"

"Having a baby seeks an advertising strategy."

"Self-touching one-stop, seeking advertising strategies."

“……”

In an interview with the media, Feng Gang said: "I'm still honestly making movies, advertising is the most annoying." ”

Feng Gang actually knew that he was going to lose this time when Ye Qiu did something to find advertisements and win the grand prize.

On the same day, Feng Gang called Ye Qiu and spit out, saying that he would not spend money to buy the box office, and what about not engaging in evil ways outside the door?

Of course, although Director Feng was very unwilling, he still said very honorably that he was willing to gamble and lose.

And after this time, those advertisers, the one who paid for it, simply said that Ye Qiu's next movie, they must not forget them.

The product placement of "Love Call Forwarding", the effect, is definitely worth the price.

There is no one who can make the advertisement so happy.

First of all, Ye Qiu himself, "Love Call Transfer" conservatively estimates that the revenue from product placement advertising is tens of millions, and secondly, he also advertised the new dream mobile phone well.

Not only did he not spend a penny, but he also earned a lot, and he also earned a free wage earner, Director Feng.

Secondly, those advertising manufacturers are also satisfied, and many manufacturers say that this product placement is the most willing to pay for it.

As for the audience, they are also satisfied, Ye Qiu did what he said, with tens of millions of box office revenues, he gave back to the fans when he said that he would give back to the fans, and he didn't discount it at all.

Of course, the success of "Love Call Transfer" has indeed set a bad example for the film industry.

Who doesn't have a crush on "Love Call Transfer"?

There are a few upcoming movies, and they have been deliberately re-edited and re-made for this purpose, why? For product placement, of course.

With Zhuyu of "Love Call Transfer" in front, there are really many advertisers who are willing to pay for it.

But as a result, as soon as it was released, it was scolded for being bloody.

is also a product placement, "Love Call Transfer" implanted 9981 advertisements, but the audience is willing to watch it, and they are looking for advertisements with relish.

However, these movies that followed the trend and bluntly implanted advertising, although they received the manufacturer's implantation advertising fees, they lost a lot of money at the box office and audience reputation.

In this way, Ye Qiu's compulsion became higher and higher.

is also advertising placement, why is there such a big gap?

How can I say it, the same thing, others can't do it well, but Ye Qiu can do it so slippery, and he can make the audience pay willingly, this is ability.

Movie product placement has a long way to go.

"Love Call Transfer" has also become the object of research in the film industry, and they are all studying, why did the product placement of this film achieve such success, and why can't it be replaced by others?

"Love Call Transfer" is definitely not a big production, and it can even be said that it can only be regarded as a small and medium-budget movie, but such a movie has created a box office miracle, although everyone knows that it is a success of the movie, but it is better to say that it is a victory for marketing.

Ye Qiu's title of the king of advertising has been almost unanimously recognized.

can make the advertisement so fresh and refined, let alone Huaguo, even if it is the only one in the world, there is no other branch.

The unusual success of "Love Call Transfer" shook the entire film industry.

In Hollywood, the profit of the movie box office accounts for a lower and lower proportion of the profit of a movie, but in China, because of piracy, the movie box office is the biggest profit point of the movie, but the share of the movie box office in China is the lowest.

This is also one of the reasons why the Chinese film industry has been tepid, because the profits are low and the risks are high, so naturally, the development of the film industry has stopped.

Of course, some people say that "Love Call Transfer" is just a special case within a special case, after all, with product placement, it is impossible for other movies to achieve all-round implantation like "Love Call Transfer".

What Ye Qiu didn't expect was that Feng Gang was even more anxious than he was in the bet he originally made with Feng Gang.

This "Love Call Transfer" has just been released, and Feng Gang came to the door.

"Ye boy, you're not kind, to be honest, did you dig a pit early in the morning and wait for me to jump?" Feng Gang and Ye Qiu really met for the first time, and the two of them had gambled against each other in the media before, but in fact, they had no intersection at all.

"What did Director Feng say, in other words, this matter seems to have been provoked by Director Feng yourself, right?" Ye Qiu said that I was wronged.

"Come on, it seems that netizens on the Internet are right, you kid, you're a demon, and I'm also stupid to jump into the pit you dug on the pole, come on, take it." Feng Gang stretched out his hand after speaking.

"Take what?" Ye Qiu looked confused.