Chapter 38 of the main text volume will be rewarded

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Tomorrow is 515, the anniversary of the www.biquge.info of Biqu Pavilion, the day with the most benefits. In addition to the gift bag and school bag, this time's "515 Red Envelope Flip" must be seen, how can there be a reason not to grab the red envelope, set the alarm clock high~

Article 9 of the McClam Code: Successful scams take time, and successful scammers need to be patient.

After successfully trapping Su Youpeng, Mai Xiaoyu put the matter aside for the time being, found Gu Hongzhou, and made every effort to prepare for this summer's juice advertising war.

Today, unlike in the past, this time in negotiations with Glacier Mountain Spring Company, Mai Xiaoyu is well prepared.

Two days later, Mai Xiaoyu and Gu Hongzhou took the elite team of Shengshi Advertising to the Yanjing Branch of Glacier Mountain Spring.

After a brief courtesy, the two sides came to the conference room.

Close the door, draw the curtains, and play the slideshow.

Shengshi advertising designer **** standing in front of the projection screen, advertising duration, shooting form, clear details, advertising selling points...... Confidently introduce the entire advertising plan.

“…… Nowadays, most of the fruit juice drinks are marked on the bottle with the words "If there is precipitation, it is the precipitation of the pulp, please feel free to drink it after shaking well". Our advertising creative adopts contrarian thinking, replacing the tone of prevarication with a recommendative tone, which is one of the selling points of the product. ”

"Your company's glacier orchard is made of three kinds of fruits, and 'shake before drinking' can vividly show that the product is highly concentrated and genuine, which proves that the glacier orchard is of superior quality."

"In addition, the line 'shake before drinking' is catchy and easy to remember, and it can also induce children's imitative nature and advocate a new way to drink......"

Li Wendong, director of the brand promotion department of Glacier Mountain Spring Company, held the shelf, and his face was expressionless. Only when I heard the phrase "glacier orchard, shake it before drinking" did a strange light flash in my eyes.

After the **** introduction was completed, the curtain was opened at the end of the slide, and Li Wendong shook his head solemnly.

No way!

Advertising is too simple.

A father and son in beachwear buy drinks in front of a beverage shop. Seeing the poster of the glacier orchard writing "Glacier orchard, shake it before drinking", the father and son raised their hands and shook their bodies comically, and the beautiful sales lady looked at them strangely.

Voiceover: The glacier orchard is made from three kinds of fruits, shake before drinking.

Pulling the vista, the father and son walked away, still twisting their butts and shaking their bodies.

End of advertising.

Hey, how do you say that?

Forced, forced enough!

Compared with the artistic conception of Dove's window chapter, it is 108,000 miles away.

"Whose idea?" Li Wendong asked ****, the latter opened his mouth and looked at Mai Xiaoyu in amazement, not knowing how to answer.

"Mine, questions?" Mai Xiaoyu asked rhetorically.

"What do you think? Our company spends a million, and you're going to show me this? Look at Dove's advertisement, and then look at this, except for the advertising words, the others are so disappointing to me. ”

"Your company's products are different from Dove's positioning, and the target consumer group is also different, what do you compare with it?"

Originally, Dove chocolate was mainly aimed at two types of consumer groups, couples and girls. The age group includes couples aged 16-28 who are in a romantic relationship; young female white-collar workers; Middle-class couples aged 30-45 who pay attention to quality of life.

What about glacier orchards?

You say you're selling drinks, why are you pursuing such a high standard?

Is it necessary?

Isn't it good to be down-to-earth and take the people-friendly route?

Besides, you're only a million, what kind of bike do you want?

Mai Xiaoyu pointed to ****: "The creativity and selling point of the advertisement, he just explained it very clearly. If you think calmly and show enough professionalism, it is not difficult to see how the picture sense of the advertising words and the actions of the father and son can bring to the audience. ”

Advertising, as long as it can impress the audience, is half the success.

Li Wendong wanted to say something, but Mai Xiaoyu was annoyed: "It's not good, my advertising words are worth millions." If it weren't for the sake of teaching Tianyi's group of birdmen, I wouldn't have accepted this price! ”

It's too choking, I don't talk about business like this!

Gu Hongzhou couldn't sit still and wanted to play a round. Standing up and just about to speak, Xiao Xing pulled him, winked, and signaled him not to talk nonsense.

What kind of people are they, aren't you afraid of having no friends in this business?

Gu Hongzhou sighed secretly and prepared to go home. However, Li Wendong's reaction caught him off guard.

Li Wendong was not annoyed, but became much more enthusiastic: "Tianyi planning? A 4A company that represents Minute Maid Orange advertising? ”

Glacier Spring is a large private enterprise in China, and it is preparing to enter the juice market this summer, and it has done a lot of homework and collected a lot of competitor information, including Minute Maid Source.

Minute Maid is an American company that landed in China this year and plans to open the Chinese market with orange juice in the summer, and is the most direct competitor of Glacier Spring. In this summer's juice market confrontation, you can still find a reason for losing to the old juice companies, if you lose to Minute Maid Maid, it is not good for brand promotion!

"Mr. Mai, have you seen their advertising shooting? What do you think? ”

"I haven't seen it, but it should be similar to other juice commercials. Celebrities and beauties promote endorsements, use beauties to attract attention, and strive for consumer ...... with the help of star effect"

Li Wendong's eyes lit up: "Differentiated marketing!" ”

Other juice brands have adopted the star beauty route, and when it comes to summer, the beauty of the PET packaged juice market is like a cloud, and the audience is prone to visual fatigue. Mak Xiaoyu's advertising design is very different, with its unique fun and entertainment to increase consumers' memory.

Buzz –

The phone vibrated violently, and a call came.

Mai Xiaoyu smiled apologetically, walked to the corner and connected the phone: "Which one?" ”

"Is it the cute film and television Mai Xiaoyu Mai?"

"I am."

"Hello Mr. Mai, I'm Su Youpeng."

"Su Youpeng? How do you have my phone number? ”

"I asked Liu Tao, and she sued me. Is it convenient for you to speak now? ”

"Teacher Su, wait a minute, I'll change places."

Holding his mobile phone and saying "sorry", Mai Xiaoyu walked out of the conference room.

Sue, Su Youpeng? That Su Youpeng?

Li Wendong and Gu Hongzhou glanced at each other, and then turned to Xiao Xing in unison.

Xiao Xing nodded proudly, played the true character of a liar, and added fuel and vinegar to make up how Mai Xiaoyu and Su Youpeng developed into good friends. Of course, the focus is on introducing the feud between the cute man and Tianyi.

How long has your company been established, how can you pinch anyone? Tianyi is a 4A advertising agency!

Gu Hongzhou listened helplessly, but Li Wendong listened with relish.

"Director Xu, you said that we have this advertisement, how about inviting Mr. Su Youpeng to shoot it?"

"It's okay to invite Liu Dehua, only you can invite it, and you are willing to spend money."

Gotcha, when I didn't say it.

Li Wendong said twice, pulled Gu Hongzhou aside, and asked in a low voice, "How is Mr. Mai's personality?" ”

Gu Hongzhou couldn't understand Li Wendong's intentions, thought for three seconds and replied cautiously: "I haven't known Mr. Mai for a long time, but he is a very good person, he is righteous and talented, and he knows how to measure himself, but he is a little grudgeful, and he can't afford to lose." ”

Somewhat?

How do I sound like I belong to the kind of retribution?

Li Wendong smiled happily.

PS.5.15"Pen Fun Pavilion www.biquge.info" Red Envelope Rain! Starting at 12 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go and grab it, and the www.biquge.info coins you grabbed continue to subscribe to my chapters!