Chapter 32: Activation

There's a saying about planning ahead. Although he is not afraid that someone will make a fuss about this comment, Zhu Ziqing will not take it lightly. He still kept this matter in his heart, and waited to talk to Zhao Mingyuan and them. Regardless of whether people have the intention of cheating people or not, we must prepare in advance. So as not to be caught off guard when you get it.

Continue to scroll down, most of them are headless and brainless praises. Or the content is similar to the reports I have seen above, and there is nothing new. Patiently continue to scroll down, and soon see the posts of interest.

"The unexpected rise of Seven Nights marks the arrival of the fairy tale era. As we all know, the fairy tale market has been ignored by everyone, intentionally or unintentionally. This fertile land has been abandoned for decades. But Seven Nights used two stories to tell everyone that the fairy tale market has a lot to offer. β€”Southern Weekly.

"How big is the children's market? According to last year's data, there were 240 million children under the age of 10 in our country. What a huge market is this? According to some statistics, children's consumption can account for more than one-third of household consumption.

But these consumption are only material. As for the consumption of spiritual civilization, it is almost zero. Is it because we don't pay attention to the education of our children? The answer is no.

Take a look at what our children's extracurricular books are. The younger ones are literate by looking at pictures. Being a little older is a comic book from Journey to the West. When you have the ability to read on your own, it is a condensed version of Journey to the West, mythological stories, condensed world classics, and so on.

But the only thing missing is the children's own fairy tales. How could those orcs attract children? If you can't attract children, parents will naturally not pay out of pocket.

How big is the market for children's spiritual civilization? No one can tell. But today, Seven Nights and "Children's Literature" unveiled the tip of the iceberg to us with a single issue of millions of sales. -- Financial Daily.

I saw several more similar reports below. Zhu Ziqing finally had an intuitive understanding of the power of "butterfly wings". Two stories, one long and one short, completed a magazine, which in turn activated the entire children's literature market.

More than 200 million children, even if only 1 in 10 are consumed, that is more than 20 million. The "money" scene in this market made Zhu Ziqing can't help but drool.

"The two fairy tales of Seven Nights have revitalized children's literature that has been neglected by us. It is foreseeable that many people will devote themselves to children's literature in the near future. That's a good thing, but it's not all good.

The good thing is that so many people will make children's literature develop faster and better. The bad thing is that the blind influx of so many people will lead to an even more chaotic market for immature children's literature.

In the eyes of many people, fairy tales are easy to write and not difficult at all. Actually, it's not easy, and it's not easy to write fairy tales. The most difficult part is how to complete the story with the mind of a child. You may think I'm a bit alarmist. Here's a bit of a mess about me, I hope it can help you.

When "Shuck and Beta" was serialized to the time when two little mice fell into the cat town and were surrounded, I had a bad taste: I called a few writers with good relationships to find a way to break the game together. Each of us has a version to see who is more exciting.

To be honest, I was very unimpressed with Nanaya at first. None of us are well-known figures in the literary world, and I don't dare to say anything else, but we are really not afraid of anyone in writing novels.

By the time everyone had written it, we found that everyone's direction was the Great Escape. The difference is the way of escaping. Combining these articles, you can write a script, which is called "Cat City Escape".

When we triumphantly opened the original book and saw the follow-up plot, we were completely stunned. Seven Nights' setting for Cat City completely subverts people's common sense. But I have to admit that this way of breaking the game is simply wonderful. Compared to him, the version we wrote should be thrown in the trash.

The butt determines the head, and people will use the perspective of which age to analyze the problem. Just as we couldn't help but write "Cat City Escape" according to adult thoughts.

But children don't necessarily like this kind of fighting. They want to see a world full of fantasy. Undoubtedly, Nanaya is the writer who knows this idea best. So he succeeded.

It turns out that fairy tales are not simple, at least my friends and I are not suitable for this business. But the experience wasn't useless, and it made me realize that the story could still be written like this. Here I want to thank him. -- The famous writer Mobei.

Mobei's comments touched on the essence of fairy tales, and also focused on explaining some of the essentials of writing fairy tales. The statement pointed out some of the difficulties faced in writing fairy tales. This opened Zhu Ziqing's eyes, and at the same time he also had an intuitive understanding of fairy tales.

To be honest, although the first thing he copied was fairy tales, he didn't know anything about this aspect of writing. Later, it was the success of "Shuk and Beta" that touched his inspiration. Classics such as "Grimm's Fairy Tales" and "Hans Christian Andersen's Fairy Tales" came to mind. Wouldn't it be a waste to let them lie moldy in their heads. And then there was the Seven Nights Fairy Tale.

He was an ordinary person in his past and present lives, and he didn't understand what kind of impact these fairy tales would have. Today, when I saw the evaluation of these stories by industry insiders on the Internet, I realized that what I was accustomed to in my previous life had caused such a big sensation in this world.

Fortunately, everyone didn't know his identity, otherwise someone would have answered him now when someone came to him to ask him for tips on how to write fairy tales? Zhu Ziqing said secretly in his heart.

Speaking of which, he didn't mean to hide his identity. The audience for fairy tales is children, and signing up for books and the like doesn't work. In addition, "Children's Literature and Art" was afraid that his identity would be revealed prematurely and he would be dug up, so he also asked him to keep his identity secret. His true body has been hidden in a blur until now.

But he won't be naΓ―ve enough to think that his identity will always be a secret and will leak out sooner or later. At that time, his fame will definitely be countless times greater than it is now. If someone were asked about it, how would he answer?

He didn't know it before, but after reading these comments, he finally had a general idea in his heart.

……………………………………………………………………

Since the serialization of "Shuke and Beta", Seven Nights has been attracting attention. By the time "Thumbelina" this attention reached a critical point and ushered in a big explosion.

Originally, those competitors wanted to use crossing the line to fight Seven Nights and "Children's Literature". However, I don't know why the relevant departments, which have always cracked down on this kind of thing, turned a blind eye this time.

But they will not admit defeat because of this, and if they want to find a person in the dark, they have more ways to do it, and they don't have to point to the relevant departments. If one trick doesn't work, there are other ways to do it.

"The hype about Seven Nights has been a bit hot lately." Wei Zhixing said to Zhao Mingyuan opposite while scrolling the mouse.

"What else can I do, the competitors can't do anything about us, and we can't find Qiye himself. The only thing they can do is kill. Set us on the fire and roast us until they are cooked and they eat them. It's all the same. ”

"The older the routine, the more useful it is. However, the leaders of Youth Daily, Southern Weekly, and Mingguang Daily all participated. They don't have that much energy, do they? ”

"At that time, I was also very curious about this, and I sent someone to investigate it before I had some clues."

"What's going on?"

"If I'm not mistaken, it should have been those cultural businessmen who did it." Zhao Mingyuan said solemnly.

"They? It shouldn't be. Those people are interested in the first place, but if they have no interests, they will not take the initiative to provoke others. We didn't pay to hire them, they wouldn't spend money to support us. But we didn't offend them, and they didn't have a reason to hack us. Wei Zhixing said suspiciously.

"At first, I wasn't puzzled. Later, I realized that they were indeed praising us. But the purpose is not to help us, but to test the market's reaction. Zhao Mingyuan straightened up and continued:

"There are countless people who covet the fairy tale market, but the future is unclear, and they have chosen a conservative approach. Our success has given them hope. Now they are praising us so hard, firstly, to test the market reaction; the second is to activate the market to a greater extent; It is convenient for them to estimate the market prospects. ”

"You really make a lot of sense. It seems that the fairy tale market is about to usher in a mess soon. Moreover, the binding force of the higher-level policies on them is nothing, and today they can praise us. When the time comes, you will be able to blacken us without compromise. We need to be prepared in advance. Wei Zhixing frowned.

"Yes, as soon as the market reports come out, they're going to come in a surge. But this report is definitely not something that can come out in a day or two. We're going to have to make a time difference with them and use this time to lay the groundwork. By the time they get in, we're done. When the time comes, you can attack, retreat, and defend, so that you will not be passively beaten. Zhao Mingyuan said with high morale.

"Then should we take advantage of this shareholder wind to increase publicity?"

"No, we've been in the limelight enough, and to do so is to roast ourselves on the fire. Now all we have to do is cool this down. Shift everyone's attention to the work. ”

"Why do you want to seek stability again today? I thought you were going to keep going off the rails. ”

"I'm not stupid, I was very sure last time. Now you are facing booksellers, and you don't know how big their power is. Colliding with them is tantamount to hitting a stone with an egg. It's better to be honest. Anyway, we have so many excellent works in our hands, and we are already invincible. Whatever they do, go about it. ”

"Speaking of which, it still depends on Zhu Ziqing. Alas, I can do this at a young age, and I am convinced. ”

"Speaking of which, you haven't said what happened to you when you saw him this time."

Wei Zhixing told Zhao Mingyuan about the meeting with Zhu Ziqing, and added at the end: "Chen Yunqi called me just now, and I will start painting tomorrow." ”

"That's good, this time you're breaking the bank again. Polaris** limited edition couple watch, money can't buy it. ”

"Isn't it just for things to use, compared to magazines, a pair of watches is nothing. And the two of them are also a match made in heaven, and this pair of watches is not buried in their hands. ”

"Well, is that little girlfriend of his, really so nice? Look at how you praise her. There is such an excellent woman in a small county, and you have met her, why don't I believe it. ”